50 million mobile phones have been sold in two years, and the rise of “new line” realme?

On November 16, Li Bingzhong, CEO of oppo mobile phone brand realme, released an open letter saying that the number of realme users had reached 50 million. “For two years, realme has never stopped communicating and co creating with young users. We hope to be the brand that understands young users best.” < p > < p > realme has become the seventh largest smartphone in the world after only two years of its establishment. As of the third quarter of this year, realme’s global smartphone sales exceeded 50 million, according to a report by counterpoint, a third-party market research firm. At present, realme ranks seventh in the world and sixth in China. It took only nine quarters for realme to reach the target of 50 million units, becoming the fastest mobile phone brand to reach the milestone sales volume in the world, and its growth rate exceeded that of apple, Xiaomi, Huawei and Samsung. This also means that even if the smartphone market is highly competitive, there are still new brands that can win. < / P > < p > “realme’s original intention is to enable young people all over the world to buy products with leapfrog performance and fashion design at a reasonable price. Before starting a brand, I often heard from young users that they couldn’t buy the right mobile phone for them. The needs of users gave me motivation, so realme was born. ” < / P > < p > in June 2018, only a small team of 40 people held the first assembly meeting. Among them, there are experienced market operators, creative people, product managers who pursue details, rigorous developers and team leader. Li Bingzhong has rich experience in the mobile phone industry. He was once the head of oppo’s overseas market. Two months later, August 28, 2018, realme was officially established in India. They put forward the product slogan is “dare to exceed the level”, with a reasonable price for young people to exceed the same price experience products. < / P > < p > the Indian market is equivalent to the Chinese market 7-8 years ago. Smart phones have entered a period of large-scale popularization. Young people have a strong demand for smart phones. Internet market brands emerge as the times require, and new products are launched to meet the needs of young people. Realme is very popular with young people in the Indian market, and its development is smooth. As of the third quarter of 2019, the global sales volume of realme has reached 20 million units. < / P > < p > subsequently, realme began to expand into global markets, including returning to the Chinese market and entering more emerging markets. So far, realme has entered 61 global markets. < p > < p > Li Bingzhong, in an interview with the UK for the first time, said that “it is not satisfied to be a small and beautiful brand, but to be the mainstream of the industry”. “Innovation may not be able to summarize the spirit of realme. What we need to do is to challenge, to break, to create a young Z generation.” < / P > < p > realme has been on the domestic market rapidly this year. On November 12, Xu Qi, vice president of realme, President of China and President of global marketing, disclosed that as of 0:00 on November 12, the sales volume of zhenwo Q2 series had exceeded 300000 units. Judging from the data fed back from the e-commerce platform, realme has climbed to the top 5 in the sales volume of double 11 mobile phone brands. “Finally, we have gone from others to the mainstream camp with a clarion call.” < / P > < p > “this is the best of times, and it’s the worst of times.” Xu Qi said. However, this is the best time for realme. It has been two years since realme was founded and only one year after its return to China. It has quickly established itself in the domestic market. < / P > < p > “I am confident and looking forward to the future of the domestic market. The domestic market plans to achieve the sales target of 10 million levels next year, which will become the next important fulcrum of realme’s leapfrog growth.” Xu Qi said that realme had made a firm choice at the end of last year and implemented the “comprehensive 5g” strategy. It no longer launched 4G products in the domestic market. In September this year, it launched the industry’s first 5g mobile phone within 1000 yuan, becoming the only brand to complete the overall 5g layout. < / P > < p > “this is our second double 11. This time last year, realme’s name just appeared in the corner of the brand list. Behind the change from anonymity to the top five is the rapid growth of sales volume. For a young brand that has just passed its two-year-old birthday, it has laid a solid foundation in the mobile phone industry known as “Red Sea” and completed the accumulation and transformation from 0 to 1. ” Xu Qi said. < p > < p > in September this year, realme launched the 5g zhenwo V3 of Lianfa Tianji 720 platform. The price dropped to 999 yuan, becoming the first 5g thousand yuan mobile phone in the industry. In an interview with a reporter earlier this year, Xu Qi said that realme is targeted at consumer goods for young people, and will accelerate the sinking of 5g and become the leader in eliminating 4G mobile phones. “Comprehensive 5g, so that consumers have more choices, have a lower threshold can experience 5g products.” < / P > < p > “looking into the future, I will think about what a real me will look like when I reach the next 50 million milestone? We have also brought the spirit of leapfrogging to the new era of intelligent technology, and we have built the aiot ecology. ” Li Bingzhong said in an open letter. < / P > < p > according to the introduction, realme will focus on the dual drive strategy of “mobile phone + aiot”, rapidly develop TV, wearable, audio and other fields, and accelerate the layout of aiot. < / P > < p > realme’s overall strategy of entering the smart ecosystem is similar to that of smart phones, providing products with the highest cost performance for young people. Judging from the smart watch launched in May this year, realme has achieved good results in entering the field of intelligent ecology. < p > < p > in May this year, realme launched a smart watch, priced at $50. According to the latest report of IDC, realme has occupied 22.1% market share in India’s wearable watch category in September, becoming the first brand in India’s wearable watch segment. Is the rapid rise of < / P > < p > realme sustainable? However, it is true that the small-scale enterprises of eurolme can not only control the price of their products, but also share the technology with the small-scale enterprises in the market. < / P > < p > in addition, in the context of the transformation of Internet brands to high-end, the brand positioning of realme just catches the real needs of young people. In the field of intelligent hardware, the experience of realme smartphone is expected to be further verified. Continue ReadingStraight screen S20! Samsung Galaxy S20 Fe exposure: 1Hz high brush + snapdragon 865