As a highly active community website in China, Zhihu accounts for more than half of the industry’s high-quality users. Whether it is a lot of workplace people or college students, most of them are used to searching in Zhihu community to get the answers they want to know. < p > < p > according to the official data released by Zhihu in 18 years, the daily life of community websites exceeded 30 million in 18 years, which is estimated to have more than doubled. By sending and robbing the platform, we can drain and add powder to our official account and other media. < / P > < p > in June, I started to operate a Zhihu number. This number should not have been operated before. It has been updated intermittently. < / P > < p > in the middle of June, I started to officially operate. In one month, I went from V3 to V6, and the price rose by 1500 +. I drained 100 + high-quality fans to wechat. Now I’d like to share with you some of my experiences and suggestions. I won’t say much nonsense. I’ll go straight to dry goods! < / P > < p > improve all Zhihu account information, such as profile, industry, introduction, professional experience, etc., as long as you can fill in, do not let go, especially for the avatar. If you can’t find a suitable picture for the head portrait, it is suggested that you can use Zhihu liukan mountain series fox icon, which can also play an endorsement role. < / P > < p > after the account has been established, it is suggested that you should not rush to send a document for operation. You can leave it for a few days. In recent days, I’ve been browsing Zhihu every day and browsing more topics and articles. < / P > < p > the most intuitive way for Zhihu to evaluate a piece of content is to click like + comment. During the period of raising a brand, you can interact more with the topic, praise and comment on some high-quality content; you can also grab some comment lists with high ranking answers. In fact, there is a certain amount of traffic in these positions, which may also be able to intercept and raise fans. < / P > < p > as we just said, praise, comment and interaction are helpful to improve salt value. In addition to this, there is another point that can help the official to find some low-quality Sanwu trumpets – these numbers are generally registered in batches to drain, some of which are directly registered without the introduction of the avatar. You can find out and report to the official. < / P > < p > there is another way that some accounts will post some inappropriate content in the community, such as abusive, swearing and uncomfortable content in the community, which can be found or reported directly. < / P > < p > both the organization number and the personal number can be certified. After the organization number is registered, the certification service fee of 300 should be submitted. The personal number can be directly authenticated with the on-the-job certificate or your education certificate. In essence, Zhihu is a Q & a community, mainly through screening some high-quality questions, and then the platform gives certain topic traffic recommendations for more relevant people to see, so as to answer and collect the content. < / P > < p > in general, the Q & a community like this one is usually conducted by employees of internal companies because there are not enough users registered and there is not enough content in the community when they are just launched. Register a batch of accounts, and then post topics in the community crazily, and then switch accounts to answer. < / P > < p > although Zhihu has also published the content section of articles, relatively speaking, the same article does not have a high traffic caused by a hot topic. < / P > < p > but it doesn’t mean that there will be no traffic recommendation for articles, which is definitely not the case. There are many big men who only publish articles and bring a large number of fans and attention to themselves. < / P > < p > if you post an article, you can embed more hot keywords in the title and the article, so that it can be displayed in the search interface more likely. < / P > < p > each platform will have its operating mechanism and some positioning for accounts. Each account should be vertically and continuously mined in a subdivision field. < / P > < p > it is suggested that you can search for keywords of your own industry from 5118 or Baidu Index, select words with traffic, switch to Zhihu community for search, and then look at the popularity of the platform for this topic. < / P > < p > one thing to note is that Zhihu has a high weight in Baidu. Basically, the content published by Zhihu can be captured by Baidu crawler for collection soon, so some keywords will be very important here. < / P > < p > after finding a suitable topic, it is important to know whether the topic is hot in Zhihu. If the topic itself does not have traffic, no one browsing, then even if your content is dry, it is useless. < / P > < p > I usually find a suitable topic and then look at the existing browsing degree of the topic. If it is more than 5000, it is basically meaningful to answer. However, because some topics have been published for a long time and accumulated, it is necessary to judge whether the topic is still hot. < / P > < p > the simplest way is to refresh the page every few minutes to see how the browsing rate changes. If it will continue to be updated, it means that the topic is still hot. < / P > < p > determine a good topic, and then you can answer. Zhihu is a Q & a community, but you don’t really just answer a question just for a few sentences, so that no one will pay attention to it. < p > < p > for an answer to a question, the more detailed the judgment, the better. But there are so many community topics, here I suggest: if a topic’s browsing rate is less than 5000, you can only answer a few core sentences. < / P > < p > the general direction indicates that the white dot is OK. If it is more than 5000 and there are still traffic recommendations, you can write it as an article. The more detailed you write, the higher the ranking will be. < / P > < p > for the content of each article, my suggestion is that it is best to match with three pictures, because “ALT” can also be added to the image attribute, and two key words can be written in this place; if Baidu collects the pictures, then other people can click the pictures on the baidu image website to enter the article. < / P > < p > let’s talk about the cold start first. You know that there is an algorithm Wilson algorithm – that is, for some newly released content, you will have a look at your likes and comments in the first few decades. < / P > < p > for example, if a newly released answer can receive 10 likes in 20 minutes, Zhihu will judge that the content is valuable, will give a certain amount of traffic recommendation, and will also rank the topic forward. < / P > < p > so that is why there are a lot of Zhihu mutual praise groups in wechat, all of which are for the purpose of accumulating and ranking. But in general, you need to help others praise each other before you can receive corresponding praise. It is suggested that you can build two more trumpets to praise others after breeding, and then to praise large ones. < / P > < p > or you can send a red envelope every time you ask for praise in the group. After all, mutual praise also means a little praise. In fact, it is not allowed on the official website. In addition, at the end of July, Zhihu blocked a large number of accounts that had been used to praise the platform, including many large ones. Therefore, those who can avoid the suspicion of being praised should be avoided as far as possible. < / P > < p > the second one is actually about the actions after the cold start. If your answer pushes the ranking up during the cold start, you should keep stabilizing the ranking and keep it from falling. < / P > < p > if there is a sudden rush of praise when it is just released, and there is no praise in the later stage, the ranking will continue to be topped by other contents. < / P > < p > so what we can do is that we can update the answers of some hot topics at intervals, and then make mutual praise, so that they can have continuous and stable praise and maintain a good ranking. < / P > < p > if it was a month or two ago, you can use some tools to receive likes. Some companies in the circle have developed some tools specifically for mutual praise. You just need to hang up your account and there will be a lot of answers on it. When you like others, you can receive the same corresponding feedback. < / P > < p > Zhihu’s creation level is partly judged by the daily activity of the account. If the account can receive a certain amount of approval, love and interaction every day, then the continuous stability will lead to a rapid rise in the level. < / P > < p > of course, the most important thing is to generate stable content for publishing every day. The daily update of account number will have a lot of decisive factors for the level experience increase. In June, I updated it continuously for more than half a month, and then added some community construction and operation, which directly increased two levels in two weeks. < / P > < p > therefore, once the operation is started, we should try our best to maintain a stable content generation, and it is not necessary to carry out daily shift, but try to keep the content release of 4-5 articles every week.
most people have a common purpose in playing with each other, that is, to drain and add powder to other platforms, and the mainstream is to get the official account or WeChat personal number. < / P > < p > but each platform has its own rules. You can’t conduct drainage blatantly. Once it is found by the government or reported by other users, it is very likely to be in danger of being labeled. The title of Zhihu is usually one day, then seven days, one month, and then directly and permanently. So it’s better to be as leisurely as possible. After all, it’s digging the traffic of other people’s platforms. < / P > < p > because in addition to being displayed on your home page, as long as you interact in other places, the account’s Avatar and introduction will also be displayed directly. For the target customers, it can only be seen directly, which is more intuitive, and the step of clicking into the home page is omitted.
this can make a picture of itself, put some information or logic map on it, put a micro signal or official account on it, and also do an exposure display. The picture will be less likely to be retrieved advertising than the text. < / P > < p > it’s just that compared with the introduction, it won’t have such a big advantage. After all, it can only be seen by others through your article or search account name. However, it’s good to attract fans on the platform. You can use materials or courses as bait for cross platform drainage. < / P > < p > it should be noted that, as we said earlier, reporting some advertisements and vulgar accounts is also a way to improve the salt value. In addition, Zhihu community itself has a part of spurs, which do nothing else but seek topics to make comments. Therefore, although the background image of the home page is not so easy to be retrieved by the official authorities, it will also be considered as suspected advertising if some competitors or other users report. < / P > < p > therefore, for this content, try not to be too direct. It can be used as a bait display to guide him to private message you and then add your wechat. < p > < p > Zhihu article