After selling 5898 sets, Dong Mingzhu’s mobile phone has come out with a new style

5895 sets, this sales volume in any mobile phone manufacturer of any mobile phone, is a very bad performance, should also be left “a total failure” can be described. However, if the sales volume of a mobile phone is only more than 5000, and the manufacturer dares to launch a new generation of mobile phones, there are probably only two situations except “stupid”: either it is not short of money, or it is not a mobile phone manufacturer. However, the plot of this kind of novel, which we dare not have, actually appears now. It is Gree who does this thing. Yesterday, Gree mall low-key on the shelf of a new machine – Komatsu 5g mobile phone. < / P > < p > if you open Gree mall, you will find that there is no information about this mobile phone in the most prominent position on the home page of the website. The relatively prominent mobile phone display space is a small piece under the big home page picture, and the content in it is still the last generation of mobile phones, Gree mobile phones of the third generation. < / P > < p > the new mobile phone is no longer called Gree mobile phone, but it has been changed to DASONG. However, since DASONG is the main household appliance brand of Gree, and the sales volume of several thousand should not be as high as Gree’s, and the manufacturers of DASONG’s mobile phones mainly focus on medium and low-end products, it is estimated that the important task of Gree mobile phones will fall on DASONG in the future. After all, the third generation of Gree mobile phones, which were launched in March 19, use the snapdragon 821 processor for 3600 yuan, and the sales volume on the official website is only 5895 sets. < / P > < p > for a long time, the configuration of Gree mobile phone is not high, but the price is not low, which is probably an important reason for the low sales volume. However, the latest DASONG 5g mobile phone is still on the way of low configuration and high price. < p > < p > at present, DASONG 5g mobile phone has two configurations. The price of 6 + 128GB is 2699 yuan, and the price of 8 + 256gb is 2999 yuan. There are two colors to choose from: the magic night aurora and the bright night Star River. < / P > < p > when you come to the 3000 price range, it is the battlefield of mid end computers. You should know that the competition intensity at this level may be even more fierce than that of high-end mobile phones. Without the ultimate cost performance and advantages in software and hardware, it is almost impossible to have a foothold. < / P > < p > take the simplest example. At present, redmi is responsible for the middle and low-end market of Xiaomi. Redmi’s flagship mobile phone should be the k30s premium commemorative version. Its high-end version is 8 + 256gb, and the price is only 2799 yuan. < / P > < p > it’s also 8 + 256gb, and the big pine 5g mobile phone is 200 more expensive than the k30s premium commemorative edition, but the configuration is more than a little lower. < / P > < p > the processor of Komatsu 5g mobile phone is Qualcomm snapdragon 765G, which is a 5g SOC, so DASONG is also the first 5g mobile phone of Gree. As a midrange 5g chip, the performance of snapdragon 765G is not as good as the flagship 865, but the performance improvement is obvious compared with the previous generation 730. Moreover, there are many mobile phones using 765G in the midrange mobile phones, such as oppo reno3 pro, reno4, vivo S7, Z6, redmi K30 5g, etc. < / P > < p > the screen is a 6.81 inch FHD full screen with a resolution of 2400 * 1080. However, the high refresh rate is not mentioned. It is estimated that there is no such screen. < / P > < p > although it is called a full screen, the proportion of the screen of DASONG 5g mobile phone is not prominent among the mainstream mobile phones. The big black edge at the top, especially at the bottom, is quite obvious. < / P > < p > the rear camera adopts the combination of 64 million main camera + 800 super wide angle + 2 million scene depth + 2 million macro distance. Although the total pixel looks not low, other parameters of a single camera are relatively general. < / P > < p > the storage and memory can reach 8 + 256. However, lpddr4x is used for storage and ufs2.1 is used for flash memory, which is not the latest specification. Lpddr5 and ufs3.1 are used for redmi k30s premium commemorative edition. < / P > < p > the most puzzling thing is that the 3000 yuan mobile phone launched by the end of 2020 has no face unlocking, but fingerprint unlocking is still post-set. < / P > < p > the battery capacity is 5000mAh, and the capacity is already very good, but the charging power is not mentioned. In view of the fact that the basic level of this level is above 30W, it is not likely that DASONG 5g mobile phone is higher than 30W, otherwise it is a bright spot. < / P > < p > with this configuration, if you have to find a similar mobile phone, the redmi K30 5g should be of the same level, including snapdragon 765G, 2400 * 1080 FHD +, lpddr4x + ufs2.1, 64 million pixel main camera Of course, this is just about the same level of hardware. In terms of software, there is no need to say much about the advantages of MIUI. Even so, the price of the 8 + 256gb version of redmi K30 5g is only 1799 yuan, which is 1000 yuan cheaper than that of DASONG 5g mobile phone. < / P > < p > then why does Gree still persevere in launching a new type of mobile phone despite such a poor sales volume? In the interview, Dong Mingzhu once said that she did not think Gree mobile phone failed. Although the overall sales volume is not high, it is growing, and Gree will not give up the mobile phone. Look at this posture. We are going to go to the end. In fact, this is inseparable from Gree’s household appliances. Today’s household appliances need to be intelligent, and the most mainstream intelligent approach is to develop mobile phone app to realize remote control and other functions. And Gree’s household appliances range from refrigerators, washing machines, air conditioners, water heaters, dishwashers, ovens, lampblack machines, disinfection cabinets, gas stoves, electric fans, air purifiers, thermos pots, Juicers Gree is doing almost all the household appliances you can think of, and Gree is doing very well. < / P > < p > such a huge amount of home appliances will be intelligentized in the future. It’s cheaper to take advantage of it rather than give it to others. What’s more, if the entrance of intelligence falls on other people’s hands, it’s also bad for Gree, which is probably why Gree insists on making mobile phones. What’s more, elder sister Dong is a strong person. She won the 1 billion bet with Lei Jun. As a mobile phone manufacturer, Xiaomi is also doing household appliances well. Why can’t household appliance enterprises do well in mobile phones? For a successful entrepreneur with strong ability and unyielding character, there may be no such three words as “not doing well”. < / P > < p > as a consumer, curiosity hopes Gree mobile phone can succeed. After all, mobile phones are becoming more and more homogeneous, and the gap is getting smaller and smaller. What an interesting scene it would be if a household appliance enterprise could make mobile phones bigger! For consumers, the more intense the competition between manufacturers, the more tangible benefits they often get. Continue ReadingAmerican companies begin to give up R & D: who should pay for corporate research?