As we all know, the iPhone 11 encountered Waterloo in China, and the price of the new machine dropped when it was released and listed. For the first time, it joined the promotion industry of double 11. < / P > < p > after entering 2020, Apple’s iPhone 11 has entered a more difficult period. All major platforms are in the process of price reduction and promotion. Apple has also cooperated with Jingdong and other companies to reduce the price of iPhone 11 by an unprecedented rate. < / P > < p > not only that, in order to boost the sales of iPhones, Apple has launched a new iPhone se with A13 processor, and the price is only 3299 yuan, which is called the most cost-effective iPhone. < / P > < p > the main reason for this is that the iPhone 11 lacks innovation, its appearance has not changed, and it does not support 5g network. Under the fierce attack of domestic 5g mobile phones, apple can only watch the sales of iPhone decline. < / P > < p > in this case, Apple will be pinning its hopes on the iPhone 12, hoping that the iPhone 12 can save iPhone sales. < / P > < p > it is reported that Apple has not only made major changes in the appearance of the iPhone 12, reducing the area of Qi bangs and returning the appearance to the iPhone 4, but will also release four iPhone 12 models. < / P > < p > in addition, Apple also uses LCD screen on the iPhone 11 series, but on the iPhone 12, apple adopts OLED screen, which means that the width of the iPhone 12’s border is narrower than that of the iPhone 11. < / P > < p > not only that, the iPhone 12 also uses 5nm A14 chip and high pass 5g baseband, which is a leap in quality compared with the processor and communication baseband of iPhone 11. < p > < p > because A13 is a 7Nm process and A14 is a 5nm process, both performance and power consumption have been greatly improved. The key is the high pass 5g baseband, which solves the problems of poor iPhone signal and slow network speed in the past. In addition, according to the news, the iPhone 12 standard configuration is 128G, which has been a 64g company for several years. This time, it can be said that it has made a huge concession. For many users, 128G of memory is enough. < / P > < p > in other words, the iPhone 12 is a full line A14 + OLED screen + high pass baseband with 128G memory as standard. Of course, the price of the iPhone 12 is the most unexpected. < / P > < p > because in the past, Apple has been raising the price of iPhone. After all, iPhone is the main source of revenue and profit for apple. Although the starting price of iPhone 11 is 1000 yuan lower than that of iPhone XR, it is a benefit of technological progress. < / P > < p > that’s why the price of the iPhone 12 is even more surprising. After all, compared with the iPhone 11, the iPhone 12 has too many upgrade points. < / P > < p > for example, 5nm A14 chip, high pass 5g baseband, OLED screen and 128G memory will increase the cost of Apple iPhone, especially the 5nm A14 chip and high pass 5g baseband. However, under such circumstances, it is reported that the price of the iPhone 12 will be the same as that of the iPhone 11, with a starting price of $699 and a domestic price of 5499 yuan. < / P > < p > that’s why Apple Powder didn’t expect the price of iPhone 12. After all, many Apple fans think that this is not Apple’s style, because Apple pursues profits, but there are too many upgrades for iPhone 12, which obviously lowers the profit margin. < / P > < p > first of all, in recent years, Apple has been reducing the price of iPhone in order to get more market share for iPhone. Only when iPhone market share is high, can the revenue of app store and airpods grow. < / P > < p > What’s more, apple is already in the process of transformation. In the future, Apple will rely on the revenue of app store and airpods. Reducing the price of iPhone can better promote the sales of iPhone, so as to achieve the growth of the above two aspects. < / P > < p > secondly, Apple has lagged behind in 5g. Huawei, Samsung and other high-end computers have occupied a large number of markets. If Apple wants to catch up, price reduction is the best way, especially in the domestic market. < / P > < p > after all, in May and June this year, apple found that low-cost iPhones can promote iPhone sales, especially the cheaper new iPhone se. < / P > < p > so Apple has also imposed a lower price on the iPhone 12, in order to boost iPhone sales, thus driving growth such as the app store. American companies begin to give up R & D: who should pay for corporate research?