Amazon announced Project Zero to cover 7 major sites in the world

Amazon recently announced that project zero will cover seven new sites around the world, including Australia, Brazil, the Netherlands, Saudi Arabia, Singapore, Turkey and the United Arab Emirates. So far, the project has covered 17 major sites of Amazon. Project Zero combines Amazon’s advanced technology, machine learning and innovation with the brand’s own intellectual property expertise to eliminate counterfeit goods and protect brands and consumers from counterfeiting. “Amazon is committed to protecting consumers and the brands we work with globally,” said Dharmesh Mehta, vice president of Amazon’s global customer trust and partner support team. In terms of brand protection, especially for brand owners who use the three tools and services of project zero, Project Zero has made great progress in helping brand protection. ” As one of the world’s leading automobile brands, BMW owns a series of global trademarks. The company said: “Project Zero has always been a simple and effective tool to protect BMW brand on Amazon. BMW is very grateful to Amazon for its tools to protect its brand. “< / P > < p > food huggers co-founder and CEO Adrienne McNicholas said:” we are pleased to see Project Zero expand to more sites on Amazon. In the past, Project Zero has helped us fight against counterfeiting, and I’m glad that Amazon has been able to stick to its commitment to protect its brand globally. ” < / P > < p > Product serialization: the service provides a unique barcode for each product, which is applied to each product by the brand in the production or packaging process, so that Amazon can identify the authenticity of the goods sold by scanning the barcode. Although product serialization is an optional service, brand owners who join project zero receive better anti-counterfeiting effect after using this service. Continue ReadingYueshang group has become the third social e-commerce service platform listed in China after being gathered in pinduoduo

Author: zmhuaxia