American giants continue to “fake” tiktok said good innovation aura?

Facebook’s social software instagram launched its short video app “reels” in more than 50 countries today. This is another product trying to squeeze into the short video market, but it was bombarded by American media as soon as it appeared, and was labeled as “tiktok fake product” and “tiktok clone”. < p > < p > for tiktok users, reels seems quite familiar. The interface and operation as like as two peas of TikTok, the video streaming waterfall is the same as TikTok, and the content is also dance, creativity, comedy and travel. < / P > < p > reels is not a separate app, but a built-in feature of instagram for creating and sharing short videos. In terms of assisting users to create short videos, reels also follows the practice of tiktok, providing tools such as speed change, special effects, setting timers and adding audio. < / P > < p > the two are highly similar, so it’s no wonder that the US media classified reels as “imitations”. According to well-known website reviews, reels cloned all the user-friendly elements of tiktok, including a 15 second duration, rich video editing tools, and a large music library. < / P > < p > reporter koiser tried to find the difference between reels and tiktok, and concluded that “the icons of the two softwares are different, the navigation is different, and the algorithm recommendation of reels doesn’t know what I want”. Ironically, he found that some of the reels’ videos even had tiktok’s watermark in the lower right corner, apparently “moving” in the past. < / P > < p > faced with questions of plagiarism, instagram’s product director, Robbie Stein, acknowledged that tiktok had paved the way for the short video boom, but he believed that “in the end, no two products are exactly the same.” < / P > < p > it’s a familiar statement because instagram said the same thing when it launched the video sharing feature “story” in 2016, when the company was accused of copying another video social software, snapchat. According to Vox, a news review website, as early as November 2018, tiktok acquired Soon after it was launched in the United States, Facebook quietly launched Lasso, an app that users, like reels, release 15 second vertical video with music. At that time, Facebook spokesperson said lasso could share interesting short videos, including funny, make-up, fitness and so on. It didn’t sound different from tiktok, and nearly two years later, Facebook’s recommendation of reels had hardly changed. However, Lasso has been tepid and has reached the end of its life in less than two years. Rees was closed before it was officially launched. < p > < p > after learning the lesson, Facebook abandoned the idea of creating a stand-alone app. Instagram’s product team began to test reels in Brazil last year. Shah, the product leader, said that although the new independent application is very flexible, it needs to create a new audience. Therefore, it is better to add new video creation and sharing capabilities to instagram’s existing large users. < / P > < p > this is the same as the last time you copied snapchat. In 2016, instagram launched the video based sharing function “story”, instead of creating another snapchat, it copied its core functions on instagram. The plagiarism was so thorough that even snapchat’s signature “burn after reading” function was copied exactly. A few months later, instagram’s daily living users surpassed snapchat, also seen as Facebook’s most successful plagiarism. After the launch of reels, the American media have turned to the “plagiarism history” of Facebook, from snapchat to zoom, a video conferencing software, which was once the target of Facebook imitation. Vox commented, “don’t forget that Facebook has a long history of creating imitations. The social media giant is constantly trying to copy its competitors. ” < / P > < p > CNN commented that for Facebook, any momentum gained by copying Tik tok products can be both a blessing and a curse. Recently, Facebook CEO Zuckerberg was asked by members of Congress whether to copy competitors. Zuckerberg replied skillfully: “of course, we have transformed the functions developed by others before us.” In other words, in order to keep Facebook competitive, Zuckerberg acquiesced in plagiarism. Jason Arten, a technology columnist, took off Facebook’s “aura of innovation.” he said, “what’s the difference between Facebook and Facebook, apart from its scale? It’s easy to lose innovation if you spend all your time imitating your competitors. ” Continue ReadingIqoo5 series debut strength interpretation of “120 super full mark flagship”