Analysis on the current situation and development prospect of Internet advertising industry in 2020

In today’s Internet era, people’s clothing, food, housing and transportation are inseparable from the Internet. The Internet has brought us into the era of big data. With the rapid development of the Internet advertising industry, the field of network advertising is emerging.

in today’s Internet era, people’s clothing, food, housing and transportation are inseparable from the Internet. The Internet has brought us into the era of big data. With the rapid development of the Internet advertising industry, the field of network advertising is emerging.

the development pace of Yuanwang network is highly consistent with the rapid development of China’s Internet advertising market. In 2017, the total revenue of Yuanwang network came from Internet advertising business, reaching 586 million yuan. In 2018, more and more organizations, enterprises and audiences pay attention to Internet advertising fraud. Therefore, in 2018, Internet regulation has become an important topic. With the continuous expansion of Internet advertising scale, it is estimated that the scale of China’s online advertising market will exceed 600 billion yuan by 2019.

as of December 2018, the number of Internet users in China had reached 829 million, with 56.53 million new Internet users in the whole year, and the Internet penetration rate was 59.6%, 3.8 percentage points higher than that at the end of 2017. The Internet has gradually penetrated into enterprise management and personal work and life, and the market demand of Internet advertising will continue to expand. The number of Internet users is huge and continues to grow. The Internet market has great advertising value. With the gradual improvement of the Internet ecological environment, the improvement of the accuracy of Internet advertising and the gradual highlighting of the advantages of higher media quality, advertisers’ recognition of Internet advertising has gradually increased, and the Internet advertising industry has risen rapidly.

the value of Internet advertising is to capture the audience that advertisers really want to reach with the lowest cost, the highest efficiency and the largest scope. With the birth of the Internet and the emergence of big data, people spend time in traditional media gradually transferred to new Internet media, and have developed to transfer from PC Internet to mobile Internet, and Internet advertising has become traceable and efficient. According to the participants, the industry chain of Internet advertising industry can be divided into advertisers, Internet advertising marketing service providers, media channels and Internet users. Among them, advertisers are the source of the development of Internet advertising industry, Internet advertising marketing service providers are the core driving force of the market, media channels are the carrier and audience contact point of Internet advertising, and Internet users are Internet advertising marketing The ultimate audience.

to learn more about the Internet advertising industry, you can click to view the Research Report of Zhongyan Puhua, “the report on in-depth investigation and future development trend of Internet advertising industry in 2019-2025”. This research and consultation report is led by Zhongyan Puhua consulting company. Based on a large number of thorough market research, it is mainly based on the National Bureau of statistics and the Ministry of industry and information technology of the people’s Republic of China , the Ministry of Commerce, the national development and Reform Commission, the development research center of the State Council, China Internet association, China Internet Advertising Association, China industry research network, a variety of related newspapers and magazines and professional research institutions published and provided a large number of materials, including the development status of China’s Internet advertising industry and various sub industries, the development status of upstream and downstream industries, and the market supply and demand pattern It also analyzes the development status and characteristics of China’s Internet advertising industry, as well as the challenges that China’s Internet advertising industry will face and the development strategies of enterprises. The report also makes a detailed analysis of the development trend of the global Internet advertising industry, and studies and judges the trend of the Internet advertising industry. It is a rare boutique for Internet advertising business enterprises, scientific research and investment institutions to accurately understand the current development trend of the Internet advertising industry and grasp the positioning and development direction of enterprises.

the Internet advertising research report comprehensively expounds and demonstrates the contents and methods of the Internet advertising industry research, comprehensively and systematically arranges and analyzes the Internet advertising materials obtained in the research process, through charts, statistical results and literature data, or in the vertical development process…

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