Another mobile phone giant lost China, once a machine hard to find, now the market share is less than 1%!

With the development of the times, great changes have taken place in every industry every day. But in recent years, the emergence of smart phones and the advent of mobile Internet have changed our lives. With the rise of smart phones and the advent of mobile Internet, no one can expect such a big change. Even science fiction writers have not predicted the changes brought about by mobile Internet. So it is a very lucky thing for us to live in this era. < / P > < p > since 2012, the smart phone market has begun to show prosperity. Many mobile phone brands have taken advantage of this air outlet, thus growing rapidly, among which Xiaomi is the most representative. But not all mobile phone manufacturers are doing so well. Some old giants are slowly disappearing, such as the declining Lola that business people like to use, and Nokia, the overlord of the era of function machines. < / P > < p > in the past two years, with the increase of domestic mobile phones, the sales of many overseas mobile phones in China are not as good as before, and the domestic mobile phones have been updated rapidly, and the elimination of brands is relatively fast. Now, domestic mobile phone brands such as Xiaomi, Huawei, oppo and vivo have been recognized by domestic consumers. The days of blindly “worshipping” Apple mobile phones in the past are gone. In fact, when Apple phones were most popular, there was one mobile phone that became Apple’s main competitor, that is HTC. < p > < p > HTC used to be a giant in the mobile phone industry. In Fangnian, HTC did not lose at all to Samsung and apple, and even became the leader of Android mobile phones. But the times have changed, the same HTC is still HTC, but it is not as brilliant as before, and has been declining. Maybe you can’t imagine that when HTC was at its peak, its market value had reached more than 20 billion, and now it may be only a few billion. From the market value, we can see the decline of HTC. < p > < p > the founder of HTC mobile phone is Wang Xuehong. Her father is Wang Yongqing. She is very popular in Taiwan and is known as “the God of business”. So from a very young age, Wang Xuehong had the idea of starting a business. In 1981, Wang Xuehong graduated from the University of California, Berkeley, majoring in social economics. After graduation, Wang Xuehong entered a popular electronic PC business department and became an excellent general manager. < p > < p > after working for a few years, she thinks it’s time to start a business. In 1998, she founded Sunway and moved to Taiwan in 2002, and the company also acquired Cyrix, an American semiconductor company. After a period of development, Intel even regarded Intel as a major competitor and gained 70% of the global market share for a time. Intel also felt the pressure and let Sunway electronics go down the altar with patent technology. < p > < p > fortunately, Wang Xuehong also founded HTC before. Just after entering the market, HTC sales are not very good, and has been in a loss state. But Wang Xuehong thinks that the future mobile phone market will be very hot, so she chose to insist. In 2007, she finally had the opportunity to start to develop. At that time, jobs launched Apple mobile phone, Google developed Android system, so HTC successfully got on the ride. < p > < p > by 2011, HTC has rapidly grown into the world’s second-largest smartphone manufacturer, surpassing Samsung and apple in sales. After entering the mainland market, it was also hot for a time. Some popular mobile phones are still difficult to buy, so they began to develop. HTC has been rated as the third largest smartphone brand in the global market share, with sales of 43 million units, and won MWC’s highest award of “2011 mobile phone company of the year”. HTC’s mobile phone shipment once reached 5.7 million units, far surpassing apple and Samsung, becoming the largest brand in the U.S. mobile phone market with 22.9% market share. However, Wang Xuehong paid a price for her “madness”. After the launch of htc10, many consumers found that many functions of mobile phones could not be used after entering the mainland market. Obviously, it is a “castrated” version of the mobile phone, which looks down on domestic consumers and becomes the fuse of HTC’s decline. < / P > < p > HTC’s decline began in 2013, with nearly 70000 layoffs in five years from the beginning of 2013 to 2018. Despite the large-scale layoffs, it is still in a state of loss, and there is no reduction of losses through layoffs. In July’s financial statements, revenue in July was at its lowest level in recent years, and the second quarter was still in a loss state, reaching $456 million. < / P > < p > then Samsung and Apple quickly occupied the market share, and the influence of Android smart phones was also declining. HTC’s sales continued to decline, and the company was still in a state of loss. Later, it had no choice but to withdraw from the market. In 2018, HTC official microblog officially announced the temporary closure of HTC mobile phone flagship stores Jingdong and tmall. Since then, HTC mobile phones in the Chinese market online channels closed, and there is only one offline store. Before Apple strong casual, actually ended up layoff 23%, sell to Google at a low price, market share has been less than 1%. There are many reasons for HTC’s decline in the field of smart phones, among which the biggest one is its own reasons, such as the positioning of mobile phones, the innovation of mobile phones and the cost-effectiveness ratio of mobile phones. When mobile phones are competing for cost performance, HTC is still positioning high-end mobile phones. Compared with other private brand mobile phones, HTC does not have any innovation and marketing, which eventually leads to its elimination. Have you ever used HTC? Welcome to leave a message for discussion! Yueshang group has become the third social e-commerce service platform listed in China after being gathered in pinduoduo