Apple didn’t dare to raise the price of the iPhone 12, so Apple played it

After entering the second half of the year, players are more and more eager for the iPhone 12. With the “Zhenxiang” of the iPhone 11 series, it is obvious that the new generation of flagship will be more climax. However, it may also be in line with the old saying, “the greater the expectation, the greater the disappointment”. Recently, various adverse news about the iPhone 12 have been disclosed one after another, leaving people wondering what expression to make for a while. Guo Mingji, an analyst with Tianfeng international, who is known as “the strongest Apple analyst on the ground”, said that due to the impact of the epidemic since this year, the release plan of iPhone 12 may not only be delayed again and again, but also be released in at least two batches; but this is not the most frustrating. What makes people crazy is that in order to ensure that the price of the iPhone 12 does not rise, Apple should control the cost of some “non core” components. The simplest way is to lower the grade of these components, or grades. < / P > < p > perhaps the first to bear the brunt is the battery. “The average unit price of the iPhone 12’s panel is 40 – 50% lower than that of the iPhone 11, due to the degraded specifications,” said Guo. The implication is that the price of the iPhone 12 does not increase at the cost of battery shrinkage. Perhaps there will be no loss in terms of absolute hardware performance, but it may be a big problem for the already weak endurance. < / P > < p > as we all know, when the iPhone 12 was first exposed, there was a news of battery capacity shrinkage. The main reason is that the addition of 5g technology led to smaller internal space in the fuselage, and the area and thickness of battery components had to be reduced, resulting in a serious reduction in battery capacity compared with the iPhone 11. According to foreign media data, the iPhone 12 battery capacity is 2227 MAH, the iPhone 12 Max is 2775 MAH, the iPhone 12 Pro is 2815 MAH, and the iPhone 12 Pro Max is 3687 MAH. It can be seen that, except for the pro Max version, other versions are smaller than the iPhone 11, and even lose hundreds of MAH directly, which will be even more devastating than the iPhone se 2020. < / P > < p > this is only the initial exposure data. If you take into account the reduction of battery specifications without price increase and the decrease of battery life caused by the decrease of battery capacity again, I am afraid that the endurance performance of iPhone 12 series will become the biggest noise, and there is no one of them. From this point of view, now apple is also in a great difficulty. The epidemic situation leads to instability of suppliers and production capacity, and the reduction of orders leads to the rise of unit price. Apple has to repair and repair in some aspects to prevent the price rise. This is more like a vicious circle, which is equivalent to dismantling the east wall to pay Paul wall, and there are always several holes in the bucket that can not be blocked. < / P > < p > this will also lead to the deterioration of user experience. How will apple face the coming iPhone 12? Will players pay? It is worth mentioning that Apple’s action this time is to ensure “no price increase”. However, we should know that the price of apple used to be quite strong. What apple made apple choose not to increase the price this time instead of ensuring the extreme configuration and no short board? < / P > < p > I’m afraid it’s the result of competitors’ pressure step by step. According to the data released by questmobile, a big data company of mobile Internet, Apple’s mobile phone market share has dropped to 21.6%, compared with 23.5% in the same period of last year. The “huami ov” camp has been accelerating its pursuit and Surpassing of apple. At least in China, the life of iPhone is becoming more and more difficult. Huawei P40, Xiaomi 10 pro and other models have the strength to shock the price of 5000 yuan or even higher. At the same time, many brands such as glory, realme, iqoo are competing for 3000 yuan, which is eroding Apple’s living space. < / P > < p > in fact, the situation has become very clear. For apple, the top priority is to lower the average price, first stabilize the “basic disk” of about 5000 yuan, and then vigorously deploy models like the iPhone se with a price of about 3000 yuan, which can more or less avoid blood loss in the competition with the domestic android camp. Therefore, it is not difficult to see that the first effort to keep the price of the iPhone 12 from rising is actually a compromise, because when there are already many competitors at this price, and its non substitutability is not as good as before, stabilizing the price is the lifesaving straw. Developed a “plug and play” solar power generation scheme, and “5B” won a $12 million round a financing