Apple or wechat? It’s both a multiple choice and a test

A vague administrative order from the United States has left many Chinese consumers in a dilemma. “In 45 days, US individuals and enterprises will be prohibited from engaging in any wechat related transactions with Tencent,” the order said As the scope of the ban is too unclear, Tencent has to seek more explanations from the US side. < / P > < p > if the ban comes into effect, Apple will probably not be able to continue using wechat, which is a concern for many Chinese users. The worst-case scenario is that Apple will take its wechat app off the shelves worldwide. This possibility is there, but it is only one of the very small possibilities. Nevertheless, the ban, which has not yet taken effect, has caused an uproar in China’s public opinion. < / P > < p > but it should be noted that the ban involves not only apple, but also another American company, Google, which may be forced to remove wechat from its app store. However, Android mobile phone users can still download wechat through other channels, and the closed nature of IOS determines that users can only download wechat in Apple’s app store. As a result, this multiple-choice question is actually only for Apple mobile phone users. < / P > < p > in view of the possibility that wechat will be blocked more than a month later, some Chinese living overseas have begun to make preparations in advance and provide other alternative online contact information to their families and friends to avoid losing contact with China. This anxiety is spreading as the ban comes into effect. Compared with overseas users, Chinese users are more anxious. If the ban on wechat takes effect, many Chinese consumers will have to choose between Apple’s mobile phone and wechat. The reason why “choice” makes people anxious is that choice means “loss”. < / P > < p > for the existing Apple users, if they choose to continue to use Apple mobile phones, they will lose not only the simple application of wechat, but also the social relations carried by wechat and the convenience brought by wechat to daily life. For those potential Apple consumers, if the iPhone can’t use wechat, they have to make more careful consumption decisions. < / P > < p > therefore, the difficulty of choosing Apple or wechat is that users need to assess the cost of losing one of them. It may cost thousands of yuan to replace a mobile phone, but the social relationship carried by wechat can not be measured by money. It will take a lot of time and energy to re-establish the original social relationship chain on social applications other than wechat, not to mention the convenience of life brought by wechat in travel, payment, shopping and so on. < / P > < p > as a result, most Chinese users may be more receptive to losing their iPhone than losing wechat. According to an online survey involving 865000 people, if the iPhone can’t use wechat, 808000 people choose to “change mobile phone”, and only 48000 choose “uninstall wechat”. < / P > < p > to some extent, the results of this survey indicate that if the ban is formally effective, most Chinese users will have to give up Apple mobile phones, and Apple will lose the huge consumer market in China. For Chinese users, the loss is only an excellent product, such a loss is acceptable. But for apple, such a result would be unbearable. In view of Apple’s huge interests in the Chinese market, this ban may not be “too much”, and it is also a cruel choice for the implementers of the ban. < / P > < p > most Chinese users choose to change their phones. I think the main reason is that there are too many substitutes for iPhone. IPhone has a strong differentiation advantage, but this advantage does not make Chinese users absolutely dependent on it. For apple and wechat, this unexpected multiple-choice question is also a product dependence test problem faced by both of them. < / P > < p > Apple mobile phone is most praised for its independent and closed IOS system and the operating experience it brings, but this advantage is not so obvious with the continuous optimization of Android system. At the same time, in the recent version update of IOS system, it began to show an obvious “Android” trend. The two systems have the same goal by different routes, and the differences are gradually blurred, so the user’s dependence on IOS system is no longer so high. < / P > < p > in addition to the IOS system that it is proud of, Apple has been enhancing the synergy between ecological products such as MAC, iPad and apple watch to enhance the dependence of users. From this perspective, if Chinese users give up using apple phones because of the wechat ban, other apple ecological products are likely to be implicated to varying degrees. This directly tests the attractiveness and binding force of Apple ecosystem to Chinese users. < / P > < p > in addition, in order to increase users’ dependence on the iPhone, apple is also trying to make the phone a “only” device that can meet the needs of daily life. Needless to say, wallets and bus cards are features that apple is also trying to promote the digitization of ID documents and car keys. All this is to maximize the user’s dependence on the iPhone. However, Apple’s efforts are always fragile in the face of the super app wechat. Before that, apple and wechat had been very unhappy about the issue of wechat payment. Finally, apple made a compromise. In addition to the fact that the user group of wechat is too large, the greater reason is that Chinese users have a stronger dependence on wechat. < / P > < p > from the original pure social tools to today’s comprehensive mobile life platform, wechat can accommodate more and more functions, which has caused some doubts. Throughout the development of wechat, what it does is to make users more and more inseparable from themselves. From basic social contact to life payment, shopping and finance, almost all daily life needs can be met in wechat. During the epidemic period, due to the need to show “Health Code” to travel, people can hardly leave wechat. < / P > < p > at least in China, wechat has become an irreplaceable application. Chinese users rely on wechat more than any other application. This is why wechat can win by absolute advantage in the “dependency test” of this product. < / P > < p > the final competition between apple and wechat is the user dependence of the product. I believe this matter will also profoundly affect the evolution direction of technology products and Internet products. Products with stronger vitality must be an inseparable part of users’ daily life. Continue ReadingDeveloped a “plug and play” solar power generation scheme, and “5B” won a $12 million round a financing