Apple’s whole heart, is it really sincere?

In the early morning of November 11, there was a kind of Carnival and a kind of loss in front of mobile phones and computer screens, diluting the original meaning of this day. On one hand, it was the buying and buying of hand chopping parties, and on the other hand, the worried faces of fruit fans. Is the new Mac worth starting? < / P > < p > let’s get rid of this idea. There are no actual products, and apple hasn’t announced a specific launch date. It’s a mule or a horse. It’s not too late to have a look at it when it’s pulled out for a stroll. < / P > < p > in the early morning of May 11, 2020, Apple launched its self-developed chip M1 for Mac product line. The chip adopts arm architecture, and officially says goodbye to Intel’s x86. Apple has made an early warning for this step. On June 22, this year, apple held a global developer conference and announced that “it will take two years to gradually turn the MAC product line from Intel processor to Apple silicon, a self-developed chip based on ARM architecture, and will release MAC products with this chip by the end of the year.”. < / P > < p > don’t be in a hurry to cheer. Based on the actual usage before, and considering that the MacBook Air is not equipped with an active cooling fan, this theoretical achievement may be discounted. However, to say the least, the MAC after M1 blessing really has epoch-making significance. Today, including the MAC product line, iPhone, iPad, apple watch and other products use Apple’s self-developed chips, forming a real sense of “all core, whole family barrel”. < / P > < p > but why did Apple start the migration of the processor platform of its MAC product line at this time? What can Apple bring after switching to the self-developed chip of arm architecture? < p > < p > Apple adjusts the processor architecture for the MAC almost every 10 years. When Apple announced the switch to Intel processor architecture in 2005, then Apple CEO Steve Jobs said, “we think Intel’s technology will help us create the best personal computers in the next decade.” < / P > < p > the Macworld Conference on January 15, 2008 may be unforgettable for many apple watchers. On that day, jobs pulled out the world’s first MacBook Air from an envelope, which was called the thinnest laptop of the time. To this day, the MacBook Air, which has been updated for four generations, is still one of the most popular laptops. < / P > < p > in the 15 years from 2005 to 2020 when Apple adopted Intel processor architecture, the number of active Mac users increased from 12.5 million to 100 million. According to Gartner, a market research firm, apple continues to be the fourth largest PC manufacturer in the world, behind Lenovo, HP and Dell. According to Gartner’s prediction, Q3 Apple will account for about 7.7% of the global PC market in 2020, with a year-on-year increase of 7.3%. < p > < p > Apple previously said in its financial report that due to the impact of the global epidemic this year, most people have to work from home, driving the market demand for Mac and iPad. < p > < p > looking back, the choice of jobs in 2005 did give MAC a foothold. And why did jobs make that decision? < p > < p > the cooperation between apple and IBM has been full of unhappiness. The power MAC G5 processor produced by the latter is in short supply, and has obvious problems of heat dissipation and power consumption. At the same time, IBM is also very dissatisfied with Apple’s strict requirements and is not willing to prepare more for apple. In such a vicious circle, IBM has been unable to meet Apple’s requirements, so Apple finally chose to abandon IBM and turn to Intel. < p > < p > now Apple abandons Intel and turns to self-developed chips. The situation is similar to that of IBM in the past. The biggest problem is that chip suppliers start to lag behind. In addition to the MAC product line, Apple has applied self-developed chips to iPhone, iPad, apple watch, and even airpods product lines, and its performance is getting stronger year by year. < / P > < p > < p > Apple can now rely on its own chip to push the iPhone to its peak, thanks to Intel’s wrong decision. < p > < p > before jobs officially launched the iPhone, Apple had communicated with Intel, hoping to put Intel’s arm architecture chip Xscale on the mobile phone. But Paul Otellini, Intel’s CEO at the time, who was dressed as an astronaut and announced with jobs that apple and Intel would officially join hands, were not optimistic about Apple’s proposal, much less willing to invest in arm chips. < / P > < p > later events proved that Intel had made a historic mistake, but it was too late to recover. Although Intel tried to continue to develop mobile phone chips, it eventually failed. < p > < p > the iPhone did not use the self-developed chip at the beginning. After the first three generations of the iPhone, to the iPhone 4, apple adopted the self-developed chip A4 for the first time. The iPhone’s strategy of developing its own chips has continued to this day. < p > < p > but on desktop chips, Intel is still supplying apple, but things are getting worse year by year. At the end of 2015, Intel announced that there are great difficulties in the 10 nm process, and the related products will be postponed to 2019. By 2018, Intel still failed to solve the yield of 10nm process and could not mass produce relevant products. Therefore, Intel plans to split the 10nm process into three generations and launch it. Intel’s annual chip upgrade is like squeezing toothpaste. < / P > < p > if the market competition is turbulent, if you do not advance, you will retreat. Apple, of course, can’t watch its progress slowed down by Intel, so it has begun to develop its own chips, with today’s apple silicon. < / P > < p > in fact, according to a report by Bloomberg, apple started its internal testing in 2018. It was developed based on the a12x processor carried by iPad pro, installed it on the Mac, and ran the MacOS system. The test results were satisfactory to apple. On the one hand, Apple has a higher degree of initiative and freedom, the progress of related products will no longer be controlled by others, on the other hand, the chip cost is greatly reduced. According to previous Taiwan media reports, apple silicon processors are manufactured exclusively by TSMC’s 5nm process, and the cost may be reduced to 1 / 4 of the original Intel processor, and the battery life can be up to 15-20 hours. However, Guo Mingji, another Tianfeng international analyst, said that thanks to the processor replacement, apple is expected to reduce processor costs by about 40% – 60%, which is conducive to the cost structure and product price strategy. Currently, the price of 10 nm 4-core i7 processor is about $300-400, and the price of 14nm 8-core i7 processor is also about $300. < / P > < p > according to the parameters of the M1 chip disclosed by apple, the battery life of the M1 chip has indeed reached the original prediction, and the cost will be much lower than that of the Intel processor. However, this cost reduction is not reflected in the final product price. However, from another perspective, Apple has the foundation to build its own product line into a complete closed-loop ecosystem after MAC has invested in arm architecture. The advantages that iPhone has accumulated, such as security, image performance, video processing, audio processing, encryption and so on, can communicate with Mac. Apple can better schedule the entire ecosystem and improve the synergy. < / P > < p > the iPhone and iPad have been standing side by side for a long time, and now it’s the Mac’s turn to take this path. Apple expects to complete the migration of MAC chips in two years. < p > < p > the current MacOS Big Sur system optimized for M1 chip is the first step for apple. Now, the mac software developed by apple and the software running on iPhone and iPad can run directly on MacOS. Sur MAC also provides a novel way for Apple developers to quickly migrate their software. Apple said Microsoft is developing an office software optimized for M1 chip, and adobe is also developing a new version of Photoshop. < p > < p > Apple estimates that the entire migration process will take two years. Therefore, the MacBook Pro with Intel processor is still sold on Apple’s official website, but the Intel version of MacBook Air has been completely removed from the shelves. < / P > < p > for consumers, Apple has provided a good enough book information. Whether in terms of processor performance or battery life, the Mac with M1 chip is more powerful than the Intel version Mac. However, considering that the whole transition period is as long as two years, and there is no real product use information, and the service life of a Mac with a price of tens of thousands of yuan is generally more than two years, we still need to think twice before purchasing. Developed a “plug and play” solar power generation scheme, and “5B” won a $12 million round a financing

Author: zmhuaxia