Behind the marriage of Jingdong and Ctrip: opening user traffic and opening up the supply chain of travel products

On August 16, Jingdong group, the largest retail platform in China, announced that it had signed a strategic cooperation agreement with Ctrip, a domestic OTA giant. It is reported that the core product supply chain of the latter will be connected to the Jingdong platform, and the two sides will carry out all-round cooperation in user flow, channel resources, cross-border marketing, business travel development, e-commerce cooperation, etc. < p > < p > the reporter of Economic Observer network learned from Jingdong that Jingdong will take advantage of this cooperation to connect 8 million enterprise customers and 400 million consumer users to Ctrip, and combine the commodity supply chain with the supply chain of Ctrip Travel Products. Prior to

, the strategic positioning of supply chain based technology service enterprises has been reached by Jingdong with strategic cooperation with five star electric appliances, Gome retail outlets, DiXinTong and Kwai Tai, based on the capability of interoperability supply chain, and then cooperate in brand marketing and big data. Now, Jingdong’s “circle of friends” has once again added Ctrip in the tourism industry. < p > < p > despite the impact of the black swan incident, the tourism industry has been greatly impacted this year, but Jingdong is still optimistic about the potential of China’s tourism industry, and further develops the business layout of the tourism sector. < / P > < p > according to the public data, at present, the business of Jingdong travel has covered six parts: transportation, hotel accommodation, travel and vacation, scenic spots and parks, local play, and business travel service. Besides providing one-stop travel service scheme for individual users, Jingdong business travel also has a positioning Internet travel management platform to provide enterprise level users with enterprise travel management solutions. < / P > < p > the reporter learned that this time, JD will not only access the core product supply chain of Ctrip, but also open its user traffic, and provide support for Ctrip in daily operation and precision marketing. On the contrary, Ctrip will provide real-time product inventory and price for JD. < / P > < p > according to Jingdong, the two sides will also cooperate in the five dimensions of users, channels, transaction scenarios, marketing and business travel, and jointly explore the possibility of integration between travel and physical goods, logistics and big data, so as to improve the experience and demand of consumers in the whole travel link. Continue ReadingASMC, a lithography maker, was one of TSMC’s 14 top suppliers last year