Behind the new hot season of Huawei 818 is the rise of Huawei e-commerce

August 18 is also an important e-commerce node. Many companies choose to do activities on this day, including Huawei mall. From August 16 to August 18, Huawei’s summer peak promotion ceremony was opened, with the benefits of “saving up to 1000 yuan” and “enjoying 12 interest free hot money” attracting many people to buy, and the atmosphere was hot. < / P > < p > as we all know, consumption in the first half of this year was greatly affected by the epidemic, including the mobile phone industry. According to the latest statistics released by cinno research, about 140 million mobile phones will be sold in China in the first half of 2020, a year-on-year decrease of 24.7%. < / P > < p > at this time, Huawei will hold 818 new season activities and launch a series of surprise benefits, which can lower the shopping threshold of consumers and benefit consumers. < / P > < p > for example, consumers can rush to buy 818 yuan coupons at 10:00 every day, which can be used to buy Huawei P40 series, mate30 series, nova7 series, Changxiang 10 plus and other products. If they can grab such large coupons, they will make real money. The welfare of “12 period interest free” is also very practical, which allows consumers to buy the goods at a very low price, and then pay the remaining money in installments. In addition, in the new season of Huawei 818, consumers can also enjoy the benefits of many activities, such as order payment lucky draw, sun order evaluation lucky draw, reshuffle lucky draw, double points cash out, good gift for machine purchase on the hour, and 1-cent group drawing 9. < / P > < p > Huawei’s 818 new season activity is a fire to ignite the popularity of 5g. This year is the year of 5g outbreak. However, affected by the epidemic in the first half of this year, many consumers’ replacement plans have been affected to a certain extent. This activity enables consumers to buy 5g mobile phones with lower cost, and buy 5g mobile phones of Huawei as soon as possible. They can enjoy the super high speed advantage brought by 5g as soon as possible and enter the 5g era. < / P > < p > this is also a fire to ignite the whole scene of intelligent life. Yu Chengdong, CEO of Huawei’s consumer business, once said that the whole scene Smart Life strategy is the core strategy of Huawei’s consumer business in the next 5 to 10 years. What Huawei wants to achieve is to enable consumers to enjoy the whole scene smart life. Among them, the “1 + 8 + n” equipment layout is on the one hand, while Huawei e-commerce, as a convenient channel, can let consumers buy these products, and the 818 new season activity can further reduce the purchase threshold of consumers. Open the page of Huawei 818 Huanxin peak grand ceremony, you can see that there are smart travel, home entertainment, fitness essential and other sections here. Consumers can buy all of them in one stop and enjoy the whole scene smart life ahead of time. < / P > < p > therefore, for consumers, Huawei 818 new season can reduce the purchase threshold of 5g replacement and full scene Smart Life equipment, so that technology can change life; for the industry, it can promote the popularization of 5g and accelerate the implementation of full scene Smart Life strategy; at this special time point in the post epidemic era, it can stimulate consumption, stimulate domestic demand and activate new growth momentum. < / P > < p > once upon a time, when Huawei launched its e-commerce business, many people in the industry were skeptical. They thought that with the e-commerce platforms such as Jingdong, tmall and Suning e-buy, how can Huawei get traffic and whether it can succeed? < / P > < p > Huawei’s e-commerce has proved itself with its rapid development. We might as well analyze the mystery of the rise of Huawei’s e-commerce from the perspective of the three retail elements of “people, goods and market”. < / P > < p > in terms of “goods”, Huawei mall is the official mall of Huawei, and “quality assurance” is one of the core labels. Moreover, with the promotion of Huawei’s whole scene Smart Life strategy, Huawei’s e-commerce is making the strategy open “flywheel effect”. < / P > < p > flywheel effect refers to a positive cycle, with the intersection and promotion of “flywheel” year, the business will run at a high speed. With the implementation of Huawei’s full scene Smart Life strategy, Huawei is no longer just a mobile phone manufacturer, but can bring users one-stop full scene smart life. At the device level, it has changed from mobile phone to “1 + 8 + n”, including mobile phone, car phone, speaker, headset, watch / bracelet, tablet, large screen, PC, AR / VR and pan IOT devices. This kind of multi equipment greatly expands the category of Huawei’s e-commerce and improves the user stickiness, which in turn will promote the implementation of Huawei’s whole scene Smart Life strategy, so that users visiting Huawei’s e-commerce will have more good goods to buy, and eventually form a flywheel effect of mutual promotion. < / P > < p > in the “field”, Huawei’s e-commerce business includes not only Huawei mall, but also official flagship stores on third-party platforms such as jd.com, tmall.com and suning.com. It’s also very rich in form. Take Huawei Mall for example, it has both websites and small programs, and it’s moving towards online and offline integration in thousands of Huawei’s offline stores all over the country. Users can choose from stores, or from e-commerce through the large screen of stores to deliver goods to their homes < / P > < p > all these make the scene of Huawei e-commerce become a three-dimensional existence, and the contact with users is everywhere. Moreover, both Huawei mall and the third-party e-commerce platform have achieved consistent experience. < / P > < p > in terms of “people”, the rapid growth of Huawei’s e-commerce also relies on Huawei’s brand potential to a large extent. Recently, brand rating authority chnbrand released the ranking of China’s customer satisfaction index in 2020, and Huawei continued to be “the most recommended mobile phone brand for Chinese customers”. Moreover, this kind of customer satisfaction has expanded from mobile phones to more categories, ranking in seven categories and winning five of them. Such a high level of customer satisfaction represents the recognition of Huawei brand in the minds of users, and is also the basis for the rapid growth of Huawei e-commerce. < p > < p > Yu Chengdong once said, “the starting point and the end point of Huawei’s consumer business competitiveness are the final consumers, which is our original intention.” The rise of Huawei e-commerce, in the final analysis, is because of the consumer experience. < / P > < p > in terms of products, Huawei e-commerce integrates the high-quality products of Huawei’s smart life strategy, whether it’s the Huawei P40 series, which has set a new height in mobile photography, the Huawei matebook series, which enjoys mobile office, or the “not only TV” smart screen. < / P > < p > in terms of service, Huawei e-commerce enables consumers to enjoy the shopping experience of door-to-door delivery without leaving home, and the after-sales service is worry free. Taking Huawei mall as an example, it can realize fast delivery service, reaching nearly 100 cities every other day and more than 95% of the villages and towns across the country every other day. In terms of after-sales service, it supports 7-day return and 15 day exchange, more than 1800 maintenance outlets, nationwide joint insurance, extended insurance service, broken screen service treasure and other services, which can escort consumers’ experience. < / P > < p > the launch of Huawei 818 new season and other activities has brought tangible benefits to consumers, lowered the threshold for consumers to buy technology products, and enabled them to enjoy Huawei’s high-quality products and change their lives. < / P > < p > this is the reason why Huawei 818’s new peak ceremony is hot, and it is also the characteristic of Huawei’s e-commerce, that is, everything goes back to the core of consumer experience to provide consumers with better products and services. < / P > < p > therefore, Huawei e-commerce, as the ubiquitous “Skynet”, is combined with the “ground network” of Huawei’s offline stores, connecting Huawei and consumers, supporting Huawei’s whole scene Smart Life strategy and stepping on the fast track of development. 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