Behind unity’s plan to go public: accurate positioning, seizing every wave of outlets

When the dispute between epic and apple intensified, unity software, as the main competitor of the virtual engine, submitted its listing application to the US Securities and Futures Commission. The company plans to list on the NYSE with Goldman Sachs and Credit Suisse as the main underwriters. Although they are both competitors of engine technology, unity and unreal have different development ideas. If unreal aims at the high end and the future at the beginning, unity’s approach is to follow the trend, step by step. Although its CEO John riccatiello is not “news maker” like epic CEO Tim Sweeney, he also revealed in a media interview that “I believe in the principle that you can raise money when you can, not when you need it.” The implication is to seize every opportunity that can be seized and not be forced to make a decision. < p > < p > PC is just the starting point of unity. In 2007, when the first generation iPhone was launched, unity has become the best tool for developing IOS games for a long time. < p > < p > in 2009, unity, which has caught up with the mobile trend, expanded further to support various game platforms, including PS and Xbox, and now has 25 platforms. < / P > < p > in addition to taking advantage of the mobile era, unity completed US $181 million and US $400 million in 2016 and 2017, with a valuation of US $2.6 billion at that time. According to riccatiello, it was the upsurge of VR / ar. at that time, 70% of VR content and AR content used unity engine, which was one of the reasons why unity attracted many investors and investment interests. In July 2019, it was reported in the media that unity signed a new round of investment agreement with a valuation of $6 billion. < p > < p > for a small episode, in 2014, zhangqu technology announced its investment in unity, but by the end of 2019, according to investors’ questions and answers, it no longer holds unity shares. < / P > < p > in 2017, riccatiello, in an interview with gamesbeat after completing the $400 million financing, said interesting words about the competition with epic, “I don’t think Tencent is really using the unreal engine. Today’s main market is mobile, and our market has expanded to 40 times that of the virtual engine. In VR and AR, we are four to five times. Frankly, I respect Tim Sweeney. He is a man of vision. He is good at doing what he is good at. Here, epic has to respect us. Our market is much bigger and we are growing faster and faster. ” < p > < p > according to the application, as of June 30, unity had 1.5 million active creators, 2 billion monthly live users, and 8 billion hours of game time per month. In the first half of this year, these creators developed 8000 games and applications through unity. Its 716 specific customers contribute more than $100000 a year in profits, and 60 of them are using it outside the game. < / P > < p > in 2019, more than half of mobile, PC and console games were made with unity, including 53% of the top 1000 games in the IOS app store and Google play. Combined with these data and the above remarks of unity CEO, it is not difficult to find that the current share of unity in the mobile game market is far higher than unreal. However, unity had a revenue of $381 million in 2018 and a loss of $131 million in 2018, and a revenue of $542 million and a loss of $163 million in 2019. In the first half of 2020, the revenue is 351.3 million US dollars, and the net loss is 54.1 million US dollars. Epic Games has revenue of $4.2 billion in 2019, EBITDA of $730 million, revenue of $5 billion and EBITDA of $1 billion in 2020. < / P > < p > in terms of valuation, epic has reached $17.3 billion after receiving a new round of investment in 2020. That’s three times the value of unity in 2019. < / P > < p > the higher market share of mobile games is inferior to the other in revenue and valuation. Although unity and unreal are competitors, their development paths are quite different. < / P > < p > although unity started as a game, it soon transformed to focus on the engine business. Pic is different. Tim seems to be more ambitious. Under his leadership, epic has been playing a dual role in game development and engine technology for life. Even after the Epic Games store is launched, it also has the label of the platform side. With the advent of < / P > < p >, epic has no need to worry about cash flow, and has invested heavily to help developers and platform business. The high-end market oriented business and multiple identities also give it more imagination in the capital market. < p > < p > and unity is to choose the focus engine, step by step, to seize every wave of current. Although riccatiello didn’t say so, the loss making business every year also affected its continuous financing transfusion. As early as February 2019, foreign media reported that unity planned to go public in the first half of 2020. As for the selection of this time to apply for listing, there is no reason why epic and apple are in dispute. “Epic is very competitive. Our mobile game market share is higher, and it is also very good.” < / P > < p > in contrast, unity is easier to start with, and its early development is faster, and it is easier to make games with wider adaptation. However, some sub era technologies need to be implemented with their own development tools. Unreal is more expensive to learn, but it is easier to make top-notch games. < / P > < p > with the upgrading of market competition, more and more mobile games use Unreal Engine as their selling point, such as ZuLong entertainment. However, this does not mean that all games in the future need to use unreal. There is still a lot of room for unity in the market to serve ordinary developers. < / P > < p > the real problem of unity is that, after going public, in addition to continuing to upgrade technology, expand and optimize tools based on the original people-friendly and easy-to-use basis, it also needs to find new directions to continue to expand its own upper limit, just as it has been all the way. gather and watch! Huawei P40 Pro evaluation: excellent mobile phone photography elegant design, do you like it?