Benchmarking ant gold? Jingdong Financial Bureau’s entry into the ecological war, relying on the open platform to connect users and institutions

On August 17, Jingdong finance, a personal financial business brand of Jingdong digital technology group, announced that it would build an open platform connecting financial institutions and financial users, and be a “financial decision-making platform” for users and a “second growth scenario” for financial institutions. < p > < p > Xie Jinsheng, vice president of Jingdong Digital Technology Co., Ltd., introduced that Jingdong finance should become a “financial decision-making platform” for users, provide advice, guidance, assistance and protection for users in the whole process of decision-making chain, and help users make better financial decisions. < / P > < p > under the open platform strategy, Jingdong finance can also provide necessary digital operation tools for financial institutions, including intelligent big data platform, digital marketing platform, intelligent investment consulting tool, live broadcast tool, etc. So that financial institutions can copy the customer operation experience and product matching ability accumulated in the operation of Jingdong financial app to their own digital scenes and other third-party scenes, and expand multiple scenes. < / P > < p > it is not new for Internet financial giants to set foot in the development platform strategy. The relationship between Internet companies with huge C-terminal traffic and technological strength and traditional financial institutions has already changed from customer snatching to win-win cooperation. < / P > < p > as early as 2017, ant financial’s “ant Jubao” was upgraded to “ant wealth”, which opened the flow to fund companies, banks and other financial institutions through the “fortune number”. In addition, ant financial services also opens up the latest AI technology to financial institutions, adding weight to intelligent financial management. < / P > < p > in addition to ant financial services, financial one account, fun store, and Bairong yunchuang all claimed to create their own open ecology. Among them, the open platform business of qudian once contributed more than 90% of the company’s net profit. < / P > < p > Xie Jinsheng introduced in his speech that after building the open platform, Jingdong finance will rely on the three core capabilities of platform, intelligence and content to provide support for each link of the user’s personal financial decision-making chain and reduce the user’s financial decision-making cost; at the same time, digital technology will help financial institutions reshape growth and become the “second growth scenario” of financial institutions 。 Jingdong finance links users and financial institutions together to be a trustworthy “friend who understands finance”. Fifth personality will be updated, please remember your game account, otherwise you may not be able to play normally