Big household appliance giant power smart home

Recently, the home appliance industry ushered in major changes. On July 31, Haier Zhijia and Haier electric appliances issued a joint announcement saying that “Haier Zhijia intends to privatize Haier electric appliances by issuing H shares and cash. Each share plan can obtain 1.6 new H shares issued by Haier Zhijia and receive cash payment of HK $1.95 per share.”. As soon as the news came out, Haier Zhijia’s share price continued to rise. This trend can also be seen in the capital market’s expectation and attention to this restructuring. Midea Group also announced a few days ago that the company plans to spin off its subsidiary Meizhi Optoelectronic Technology Co., Ltd. to be listed on the gem, which is also one of the measures taken by Midea to implement its “all-round digital and comprehensive intelligent” strategy. The home appliance industry generally believes that the smart home market has great potential and will be the main direction of the development and layout of the home appliance industry. It can be predicted that the upgrading of the industry and market will be further. < / P > < p > in recent years, the demand for traditional household appliances is approaching. According to the data, in 2019, the overall domestic sales scale of the home appliance industry decreased by 2.2% year-on-year, and the industry has entered the stock market from the incremental market. It is shown that the scale of China’s smart home market has reached 153 billion yuan in 2019, and is expected to reach 170.5 billion yuan in 2020. In the case of insufficient market power of traditional household appliances, smart home seems to be the field of competing layout of the head enterprises of household appliances. The development prospect of smart home is very broad. In terms of home furnishing policy, the 2019 government work report clearly stated that the development of Internet Plus + and emerging industries should be promoted. The development of artificial intelligence, Internet of things and 5G technology has laid a strong foundation for the future of smart home. According to industry insiders, the rise of new middle-class consumer groups has led to consumption upgrading, and young groups are gradually becoming the main consumers of home furnishings. Coupled with the “housing economy” accelerated by the epidemic and the promotion of 5g commercial technology, in the future, smart home may usher in explosive growth in China and even in the world. According to the forecast data of strategy analytics, the global smart home equipment market will reach 88 billion US dollars in 2025, with a compound annual growth rate of 15%. According to relevant data, China’s smart home market equipment shipment is expected to reach 500 million units in 2023, accounting for nearly 36% of the global shipment. The prospective industry research institute also predicts that the scale of China’s smart home market will reach 436.9 billion yuan by 2021. < / P > < p > in fact, during some online shopping festivals in the past two years, the sales of smart home products such as smart speakers and smart door locks performed well, and the growth rate led the whole household appliance industry. Facing the huge market cake, Haier, Gree, Midea and other leading household appliance enterprises have landed. < / P > < p > at the end of 2019, Gree released the “zero carbon health home” Internet of things smart home to provide users with personalized whole house intelligent solutions. Recently, Gree 5g mobile phone is on the market. Although the market evaluation is not ideal, analysts believe that the mobile phone market which has entered the Red Sea is not the main purpose of Gree. The research and development of mobile phone is mainly for the strategic layout of smart home control center. As the center of human-computer interaction and smart home control, Gree takes the first 5g mobile phone as the starting point to connect the smart home with the terminal represented by mobile phone. The mobile phone will be one of the five control entrances of Gree smart home, so as to realize the voice control of all furniture and household appliances in the home scene. < p > < p > in terms of smart home layout, Midea is not willing to lag behind. At the IOT media intelligence sharing meeting held earlier, Midea introduced the new achievements of “4S cloud management end + risk control brain + 1m management system”, providing a complete solution for the listing and use of smart home products from the perspectives of risk control, chip and security. Midea IOT division takes “comprehensive digitization and comprehensive intelligence” as its strategic goal, and plans to cover 100 million families with smart home services within three years. At the same time, Midea also launched Meiju app as the entrance of smart home. According to the data, as of the first half of 2019, the number of Meiju app users has reached 36 million. < p > < p > Haier smart home promotes the “5 + 7 + n” smart home scenario solution worldwide, and accelerates the transformation to the Internet of things ecological enterprise. Following Haier Zhijia Internet of clothing and Internet of vision 001 stores, in July this year, Haier air network No. 001 store was officially launched, and Haier smart family ecology has taken another step forward. It is understood that its smart life scene covers the whole process demand of clothing, food, housing and entertainment, and increases local renovation services, and also arranges the second-hand house and old house renovation market. < p > < p > according to the financial report of Haier Zhijia in 2019, its smart home appliance activation increment increased by 63%, and the monthly active users of Zhijia app increased by 350%; the Internet of things revenue was 4.8 billion yuan, with a year-on-year increase of 68%. < / P > < p > in addition to Haier, Midea, Gree and other home appliance giants have long had a layout in the field of smart home, the market is also facing strong competition from cross-border enterprises such as the Internet, mobile phones, and telecom companies. Compared with the platform advantages of Internet enterprises and the intelligent entrance advantages of mobile phone enterprises, the obvious advantages of hardware product R & D and production have become the “moat” of home appliance enterprises. However, experts said that the smart home of home appliance enterprises also has shortcomings, such as relatively closed ecology and not open enough to meet people’s demand for unified control of different brands of smart home products. In addition, smart home appliances are still mainly purchased by single products, and the use scenarios are also concentrated in functional areas such as bedrooms or kitchens. In order to make a further breakthrough, home appliance enterprises need to make more efforts to smart home ecology, from partial home intelligence to whole house intelligence. < / P > < p > in addition, with the increase in the proportion of hardcover commercial housing, smart home may have more opportunities in the customized hardcover market. Not long ago, Xiaomi invested 130 million yuan in Dongyi Risheng, a home decoration brand, and signed a cooperation agreement with it. The smart home appliances and home furnishing products suitable for Xiaomi will be included in the latter’s home decoration system. < / P > < p > people in the industry believe that it will be an important breakthrough to build the whole house intelligent ecology by cutting into the smart home to open up the channels of things interconnection and human-computer interaction through the home decoration link. < / P > < p > the development trend of smart home market and consumer demand from single product to ecology, from part to whole house, after installation to before installation, from closed to open will bring huge market opportunities to leading household appliance enterprises. At the same time, under the wave of new infrastructure, the Internet of things is bound to achieve a qualitative leap, and the smart home market may usher in a new round of outbreak. Continue Readinggather and watch! 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Author: zmhuaxia