Buy 10 VR companies, Apple’s next one more thing appears?

Starting from DreamWorks, this company is not very famous in the virtual reality industry. In the past, its main business was to open VR experience centers in shopping malls and parks. Under the impact of the epidemic, the business of spaces shrank sharply. < / P > < p > although neither side has made any response, combined with the announcement on the official website of spaces, the acquisition is basically consistent. A few months ago, when nextvr was acquired by apple, it also issued an announcement with the same title and wording. With spaces, Apple has acquired more than 10 virtual reality companies, forming a team of hundreds of AR / VR engineers. < p > < p > cook has always been a believer in virtual reality. Since the launch of arkit in 2017, the outside world has heard a lot about Apple’s AR / VR. According to the prediction of the information and well-known analyst Guo Mingji, Apple may launch Apple glasses in 2022, directly to end consumers. < / P > < p > although AR / VR technology is rarely seen in existing Apple products, it seems that the arrival of the final product is only a matter of time. Apple VR carries not only an advanced technology, but also the future of consumer virtual reality. < p > < p > compared with Microsoft, Google, Facebook and other technology giants, Apple’s progress in virtual reality is somewhat backward. Other products have been iterated for 2-3 generations, but Apple does not have any independent AR / VR hardware. < p > < p > 2016 is known as “the first year of VR”, but in fact, as early as the early 1990s, virtual reality technology has been applied in consumer applications. At that time, Sega, a Japanese game company, even made an experimental VR head display, which laid the basic form of the products since then. < p > < p > then Nintendo, a household name, also joined the game. In 1995, it launched the virtua boy, a helmet for playing games. It uses technology similar to 3D movies to realize “immersive experience”. It looks like the ancestor of oculus now. However, due to the rush of research and development, the final product can only be regarded as a semi-finished product. < / P > < p > Apple didn’t invent the iPhone at that time. Jobs brought a small group of people to develop smart glasses similar to Google glass. Tony fadell, CEO of nest and a senior vice president of apple in this period, has confirmed this, saying that the glasses are like two light shields that make you “like sitting in a cinema.”. < / P > < p > due to the limitations of the overall level of science and technology, VR experience is not good, and the market does not buy it and thinks it “hurts the eyes”. These VR products are finally abandoned. In the next 10 years, consumer virtual reality products disappear. < p > < p > but Apple’s virtual reality research continues in places you can’t see. During this period, Apple also applied for many AR / VR patents. < p > < p > until 2012, Google glass set off an upsurge of virtual reality in the world. With the progress of related technologies, under cook’s administration, apple put consumer grade AR / VR hardware back on the agenda. The most obvious trend was a large amount of “buy and buy”. Since 2013, Apple has basically maintained the rhythm of “buy one a year”, including primesense, emotient, realface and nextvr. < / P > < p > through integration, Apple has basically built a top VR lineup, covering almost all links from the underlying algorithm, hardware development to content, supply chain, etc., but there is no independent product. < / P > < p > in 2017, cook told the media that the technology to make high-quality ar head display / glasses “does not exist.”. Three years later, in 2020, this sentence still seems to apply. The technical bottleneck of < / P > < p > is difficult to break through. It’s still inconvenient and inconvenient to wear the VRS. It’s still inconvenient and inconvenient to wear. < p > < p > the content ecology is advancing slowly, but it can not keep up with the rapid expansion of consumer demand. In addition to oculus of Facebook, the ecological content development of other platforms is very passive. Most of the content is transplanted from PC terminal and video website, and there are only a few large-scale productions specially created for VR. In addition, capital is also declining. In 2017, the entire virtual reality industry experienced a cold winter of capital, washing away a large number of participants. It includes not only upstream hardware and content producers, but also offline experience stores. According to statistics, from 2017 to 2018, more than 50000 VR experience centers went bankrupt or transformed every year. < / P > < p > although there is little news, the clues revealed from Apple seem to be able to piece together a similar story: previously, Jon Prosser, the “Apple whistleblower”, revealed that Apple glasses only support 5g, not WiFi. Combined with Apple’s recently exposed patent documents of automatic driving, the industry speculates that Apple glasses may not be a household device, but entertainment facilities in autonomous driving. < / P > < p > with the popularity of 5g, virtual reality has ushered in a ray of dawn. Many people predict that 2020 will be a key year for VR business. < / P > < p > in the industry, the potential of virtual reality has been confirmed. Now there are more than 50 smart eyeglasses manufacturers on the market, many of them have killer application scenarios. < / P > < p > for example, in the case of remote assistance in the epidemic situation, two ar glasses are connected. Experts at one end of the glasses can conduct remote guidance and the other end can operate. Ar has been used by some chief surgeons. However, VR in the field of consumption level still has not ushered in the outbreak period. Google and Microsoft’s consumer products have been shelved and turned to industrial product development; Microsoft’s hololens has been developed for two years, but still can’t walk out of the circle of developers; Samsung’s gear VR has failed to keep the pace of annual iteration; magic leap, once a blockbuster, announced bankruptcy At the beginning of its birth, virtual reality was described as the next generation of computing platform to subvert smart phones, but now VR head display seems to be drifting away from this goal. There is no lack of lively scenes on this track, but a subversive product like iPhone has never been born. < / P > < p > for the industry, virtual reality needs a subverter, and apple just needs the next one more thing to keep it great in the industry change Privacy Policy