It home on August 9, according to foreign media androidauthority, recently, Yu Chengdong, CEO of Huawei’s consumer business, said that Huawei mate 40 series is likely to be the company’s last mobile phone to adopt its own Kirin chip, which is both shocking and inevitable. As US trade sanctions against Huawei extend to foreign chip manufacturers that use or license US technology, TSMC or Samsung cannot make chips for Huawei. Without manufacturing partners, Huawei’s Kirin will be gone. < p > < p > Huawei can seek SMIC to produce Kirin. However, SMIC also uses us made equipment, so even as a short-term option, it can cause trouble. In addition, SMIC is obviously backward in cutting-edge lithography technology, only 14 nm FinFET process is produced in mass production, while TSMC has mass produced 7 nm FinFET and is about to launch 5 nm EUV process. SMIC cannot replace TSMC as a high-end manufacturing option. In addition, Huawei can still purchase chips from competitors, but only if they are not from the United States. It’s obviously impossible for Qualcomm. Samsung has no record of selling exynos chips to the outside world in large quantities, leaving only MediaTek. < p > < p > Huawei has begun to use MediaTek chips for some of its lower priced mobile phones. At the same time, industry insiders believe that due to the trade ban, Huawei’s purchase volume from MediaTek will soar by as much as 300%. Other reports point out that Huawei has ordered more than 120 million chips to help make up for Kirin’s shortage. Whether Huawei thinks MediaTek’s Tianji 1000 series is a suitable high-end alternative product remains to be seen, but if Huawei wants to maintain sales momentum, it may not have many options. < / P > < p > even if there is a stand-by option for undu, it will not solve the larger problem. Without Kirin, Huawei’s future mobile phones may lose almost everything that makes it unique. < p > < p > Huawei’s hopes for overseas smartphones have been stifled by a ban on access to Google’s play store. Although the company’s app Gallery alternative has been greatly improved in recent months, it is still unable to replace the Google ecosystem and applications familiar to smartphone users outside China. However, overseas markets will also suffer from Kirin chip losses. < / P > < p > first of all, the loss of Kirin chips has affected all Huawei products, including those without Google services sold in China. The chip supply problem threatens Huawei’s competitiveness in China, and with Huawei’s global appeal stagnating, the company is increasingly dependent on the Chinese market. Second, it is also devastating that without Kirin, Huawei’s smartphones will lose their most important unique selling point. < / P > < p > one of the selling points of Huawei’s smartphones is its excellent camera quality. This is largely due to the company’s built-in image signal processor in Kirin chip, which adopts the company’s cutting-edge BM3D noise reduction algorithm and supports its unique ryyb sensor technology, which other chips do not have. < / P > < p > the it home understands that Kirin is also ahead in machine learning due to the customized Da Vinci architecture. It is suitable for super-resolution zoom imaging, low-power speech recognition, gesture control, face recognition security and other functions. Of course, Huawei can transfer some software and algorithms to chips of other manufacturers. However, there is no guarantee that they will run as well or efficiently as on the company’s customized Kirin processor. The bottom line is that without Kirin, Huawei’s mobile phone will be different. < p > < p > there is no doubt that without Kirin, Huawei’s adaptability and ability to resist the pressure of the US trade embargo will be further weakened. This directly cuts into the core of Huawei’s smartphone business, and its future seems to be firmly in the grasp of who can cooperate with it to bypass this latest obstacle. < p > < p > Huawei may have to find MediaTek for cooperation. The high-end 5g SOC of MediaTek is a reasonable and untested option, but it is not in the same level as the chips of Qualcomm. Undoubtedly, the switch to MediaTek will have an impact on Huawei’s high-end smartphone’s performance, function and possible cost, which may further weaken its overseas appeal, but it is also true in China. < / P > < p > it may take some time for Huawei to lose its position as a major player in smartphones after it has just replaced Samsung as the number one mobile phone industry. However, adapting to the changing trade ban inevitably means that the company’s products will change greatly in 2021 and beyond. Whether these products can maintain Huawei’s current momentum remains to be seen. gather and watch! Huawei P40 Pro evaluation: excellent mobile phone photography elegant design, do you like it?