Can the maintenance outside the apple store be assured

With the development and growth of mobile phone industry, mobile phone o2o maintenance platform has also developed rapidly in recent years. Hi maintenance, geek maintenance, lightning maintenance and other platforms have successively appeared, and obtained the certification from the brand. On December 29, hi maintenance officially announced that the platform has become the first cooperative door-to-door maintenance service provider of apple in China. At present, the mobile phone o2o maintenance market is still a blue ocean, and there are still tens of billions of stock market to be tapped. However, we need to be vigilant that there are still many problems to be solved in this industry, such as the lack of standardized management, uneven maintenance level and so on. < / P > < p > in the cooperation with apple, according to the official introduction, hi repair can provide both Apple original accessories and hi repair certified third-party accessories according to the user’s needs. In particular, the use of Apple original accessories provided by hi repair does not affect the official warranty of the product. After the completion of the repair, users can also query the current repair record on Apple’s official website. < / P > < p > the fact that apple can cooperate with the third-party maintenance platform is actually a very unexpected practice, because Apple has basically held a “non recognition” attitude towards the third-party maintenance before. Even though Apple no longer has a free warranty for the iPhone, the reporter told the Beijing news that the iPhone was not repaired by a third party. < / P > < p > in addition, apple is increasingly imposing restrictions on its devices, and it is now difficult for non certified technicians to replace or repair iPhone devices. Last month, ifixit released a report on the dismantling of the iPhone 12, which showed that if users want to replace the camera parts of the iPhone 12, they must obtain authorization from Apple’s official software. This also means that the third-party maintenance platform will not be able to repair the iPhone 12 without authorization. If there is a problem with the iPhone 12, the consumer must go to the apple store for repair. < / P > < p > earlier, apple stipulated that if all products do not want to buy official accessories, they can choose a third party, provided that they must pass Apple’s MFI certification. < / P > < p > some analysts say that the reason for setting such software barriers is that Apple hopes to revitalize its accessories industry and boost revenue. In the second quarter of this year, Apple’s revenue from wearable devices, home devices and accessories reached $6.284 billion. < / P > < p > regular users of Apple products should know that their official replacement parts are expensive. Take the iPhone 12 series released this year as an example. According to Apple’s official website, the price for replacing the screen of the iPhone 12 Mini is 1699 yuan, the price for replacing the screen of the iPhone 12 is 2149 yuan, the price for replacing the screen of the iPhone 12 Pro is 2149 yuan, and the price for replacing the screen of the iPhone 12 promax is 2559 yuan. This price is actually enough to buy a mobile phone of other brands. < / P > < p > the mobile phone maintenance market is mainly composed of official maintenance, traditional maintenance and Internet o2o maintenance. In recent years, the mobile phone o2o maintenance platform market is hot and has great development potential. The data shows that in 2019, there will be nearly 100 million new and existing mobile phone maintenance needs. According to the customer unit price of about 300 yuan, the annual scale of mobile phone maintenance is 30-50 billion yuan. Among them, the Internet o2o maintenance industry has only developed for 5-6 years, accounting for 5% at present, and there are still tens of billions of stock market to be explored. < / P > < p > in addition to hi repair, mainstream mobile o2o repair platforms include geek repair, flash repair, flash repair, etc. At present, the o2o platform for mobile phone maintenance is mainly for C-end users, making profits through online orders and offline services. < / P > < p > hi maintenance, which Apple cooperated with, was officially launched in March 2015. It is mainly engaged in o2o mobile phone digital door-to-door maintenance and recycling. Now it has opened door-to-door maintenance and recycling services in more than 30 large and medium-sized cities across the country, with all vertical control mode. The daily average number of orders received has exceeded 3000, and the platform has more than 600 qualified engineers, providing 180 day warranty service. It is reported that hi maintenance received a round a financing of 30 million yuan from Kaiying network, a listed company in March 2016, and a round a + financing of 50 million yuan from Kaiying network in June 2017. < / P > < p > according to industry observer Xu Yiqiang, the difference between the so-called online maintenance and offline maintenance is that one belongs to customer repair, the other belongs to door-to-door repair, which is one of the forms of maintenance service industry. The main difference between the two lies in cost and user awareness. As mobile phones are small and portable products, they have been more used to customers’ offline repair for many years. Now, with the upgrading of consumption, door-to-door repair has appeared. This is only a product upgraded in the service industry. It is a product that users can choose and customize, paying for door-to-door repair, reducing time cost and so on. “It can be seen that in the big channel of consumption upgrading, online on-site maintenance will be an important result of service upgrading, and will win the favor of users in a certain scale and population. However, in the medium and long term, it will not be popularized and promoted in a large area, and it is still a customized differentiated service provider product.” < p > < p > major general Ding, an industry and economic observer, pointed out that mobile phone maintenance is ultimately completed by people’s offline scenes. From this point of view, the “online” or “offline” of the platform itself is not the key. The key lies in how to effectively and smoothly establish the connection between information and follow-up services with users, which requires the diversification and integration of channels. Future maintenance platforms have reasons to go Get rid of the single “online” or “offline” label. < / P > < p > he believes that in terms of the industry itself, there is enough demand in the mobile phone repair market. In fact, the maintenance of personal old mobile phones, the maintenance of second-hand mobile phones, data recovery, second-hand transaction detection, as well as the purchase of film, screen change, protective case and other accessories can be included, and the new demand will be derived. At the same time, as the world’s largest smart phone market, China’s mobile phone service industry is facing a growing demand, In theory, all of these platforms have enough development potential. < / P > < p > it is undeniable that while the market tends to be prosperous, it will also bring a variety of complex problems, such as the quality of parts is not guaranteed, the maintenance personnel are not professional, and the lack of standardized management. < / P > < p > a consumer said on the black cat complaint platform, “after asking Geek to repair and replace the mobile phone screen, it’s still a bad screen to rework for five times. All the screens brought by the maintenance master have problems, and then asked the consumer to go to the store to replace them. However, geek’s maintenance staff refused to repair the screen because there was a 1cm scratch on the screen, saying that the black screen of the mobile phone is not a function Problems, no warranty, and geek repair customer service kick each other. < / P > < p > there are also complaints from consumers that after hi repairs and changes the camera, the mobile phone automatically turns off the next day, but now it turns off once a day, but hi repairs refuses to deal with it; another consumer claims that his order is repaired with full premium at hi, and there is no need to pay extra for the repair, but hi repairs charges and changes the repair time privately. < p > < p > in this regard, major general Ding said that these problems are not the problems existing in the online mobile phone maintenance platform, but the common problems existing in the whole mobile phone maintenance industry for many years. There are two root causes, one is the lack of industry standards and norms, the other is the lack of professional technical personnel training system, including skill assessment and industry access, etc. “To solve the problem, we still need to start from these two points. In addition, industry self-discipline is also necessary.” < / P > < p > Xu Yiqiang also stressed that in essence, the above problems exist in online on-site maintenance and offline repair, mainly due to management means, management methods and service charges. “Because the industry needs more leading enterprises, through innovating service content, improving service quality and pushing up service standards, gradually cultivate and enhance users’ awareness of service, feel the value of high-quality service, and then force the whole service threshold to improve, attract more excellent service personnel, provide higher quality services, and solve the problem of charging through Internet means There are many problems, such as unreasonable fees and charges Xu Yiqiang said. < / P > < p > the reporter of Beijing business daily tried to interview hi maintenance’s views on the industry problems by sending an email. As of press release, the other side did not give a reply. < / P > < p > it is worth noting that with the popularity of o2o mode for mobile phone maintenance, the traditional maintenance industry has transformed to o2o one after another, and official maintenance has also strengthened its cooperation with o2o. For example, oppo, Yijia, realme, Xiaomi and other manufacturers have arranged door-to-door maintenance services. Continue ReadingDeveloped a “plug and play” solar power generation scheme, and “5B” won a $12 million round a financing

Author: zmhuaxia