Change the core of the apple, a new way of playing

After cook took over, apple made a lot of money, but in the past two years, apple, whether it was a mobile phone or a computer, did not have the surprise to lead the industry revolution. But from the legacy of the jobs era, cook is making the most of it. < / P > < p > compared with previous years, apple usually holds at most two or three hardware related press conferences a year. However, since September this year, Apple has been out of the ordinary and has held new product conferences every other month, which can be called a conference maniac. Although there is no surprise, but the time is more and more intensive. < p > < p > in the early morning of November 11, apple held a return conference in time to catch up with the end of double 11. Three products were released: the new 13 inch MacBook Air, the new 13 inch macbook pro and the new Mac Mini. Although they are all new models, the product design is still using the mold of previous years. For example, the 13 inch MacBook Pro doesn’t use the new version of the narrow border design, but the same design as before. This is not the first time this year for apple, which has always attached great importance to product industrial design. The focus of the press conference in September was “Apple will launch a new generation of A-Series chips on the iPad again after nine years.”. Subsequently, the October launch focused on the application of the A14 bionic chip, which has already appeared, to almost all of the iPhone 12 series products that have been exposed. < / P > < p > started with m for the first time, instead of continuing the iPhone’s a series, it has become another series of Apple silicon’s self-developed chips; Apple’s first personal computer chip made with 5-nanometer process encapsulates an amazing 16 billion transistors, which is the largest number of all apple chips. < / P > < p > the CPU part consists of four high-performance cores and four low-power cores. Apple said that the high-performance CPU core of M1 is the fastest CPU core in the world; Apple claims that M1 has the fastest integrated GPU in the world. < p > < p > Apple says the M1 CPU can provide the highest performance in the world at the same power consumption. With the same power consumption of 10W, M1 can provide twice the performance of other latest notebook chips. In addition to computing speed, it also saves power in graphics processing capacity. At 10W power, the performance is twice that of other notebook chips. < / P > < p > the three MAC products launched on site with this chip also prove the power of the chip to a certain extent. For example, when releasing the lightweight MacBook Air, which is not known for its performance, apple directly said that it was faster than 98% of PCs. < / P > < p > CPU performance is improved by 3.5 times, and there is no pressure to cut video or edit pictures, or even double open 4K video clips. It can not only play but also have a long service life. It has 15 hours of web browsing and 18 hours of video playback. It is known as the best MacBook Air in history. This also means that users can go for a day without a charger and charge once a day. < / P > < p > and the MacBook Pro, which is famous for its performance, directly reflects that in the video editing software, the full resolution playback of 8K video does not drop frames. The other Mac Mini is up to three times better than the previous generation, with six times more graphics performance and 15 times more machine learning performance. It can handle more complex rendering tasks, such as designing games with unity. < / P > < p > this time, apple completely abandoned Intel, which let the outside world see that apple is getting rid of Intel’s restrictions and is about to move towards the road of full autonomous management of mainstream product lines. < / P > < p > in history, Apple’s MAC product line has been changed many times. From 1994 to 1996, Apple moved from Motorola’s 68K processor to the PowerPC processor developed by aim alliance, which took several years. < p > < p > in 2003, when he launched the MAC equipped with powerpcg5 processor, jobs once said that “within 12 months, the clock frequency of PowerPC processor will be increased to 3GHz”. After that, Apple was not able to achieve this performance. Apple was ready to replace the “core” again. At the 2005 WWDC conference, Jobs announced that he would use the x86 processor provided by Intel, which is used by most of Apple’s competitors. < / P > < p > although it has been using the x86 processor provided by Intel, in the past 15 years, no MAC has been labeled with the iconic Intel sticker. Compared with other PC manufacturers, almost without exception, choose to take money to label, which shows that Apple’s determination to develop chips has a long history. < p > < p > as the world’s first company with a market value of more than two trillion US dollars, Apple has always hoped to build a competitive barrier through both internal and external cultivation. For example, Apple’s mobile phone, the biggest force that helped Apple ascend to the altar of stock price, has been far ahead of its peers’ cost-effective products with high price since the launch of iPhone 4 10 years ago. All of these factors come from Apple’s self-developed chip and its unique operating system. From the bottom to the top, Apple has built a mobile phone ecosystem with excellent user experience. As a result, it has become an insurmountable mountain for friends and businessmen. The release of M1 chip means that “MAC is the only product in Apple’s mainstream product line whose software and chip are not controlled by itself”. After the “core” is completed, it will become history. < p > < p > as Intel abandoned by apple, according to the mercury Research Report, Intel accounted for 81.3% of the x86 processor Desktop Market in the third quarter of 2020, and AMD accounted for 18.6%. Although it seems to have obvious advantages, its toothpaste like product research and development has been unable to continue. It is the strongest IDM semiconductor company. Looking back at history, Intel launched the “core” series processor in 2006, which increased its market share from 50% to 76% in just five years. After that, AMD’s market share declined all the way, once falling to less than 10%. < / P > < p > however, since the launch of core I Series in 2008 and up to 2017, seven generations have been updated in the past nine years, but each generation has only increased by 3% – 5% compared with the same frequency of the previous generation, which can be called precision extrusion toothpaste. It was not until 2017, when amd launched the “sharp dragon” series that Intel felt threatened. The “core I” series began to improve significantly. Consumers called it “Intel technology does exist, just see if it wants to squeeze or not. “< / P > < p > but it may have been squeezed for a long time, and Intel has no advantage in technology. According to the report of AI frontline media in August, Intel decided to outsource chip manufacturing to TSMC because the progress of 7Nm technology was 12 months behind the target. The move marks the end of an era in which Intel dominates the world’s semiconductor industry, according to a commentary by the company. < / P > < p > compared with Intel’s highest 10nm process, Apple’s M1 chip adopts 5nm process. While the chip is no longer a constraint, the MAC has become a force that can not be ignored to challenge the dominance of windows. < p > < p > the popularity of Apple mobile phones, to a certain extent, can prove that expensive is never the disadvantage of Apple products. For a long time, the popularity of Apple computers is mainly affected by two reasons: one is the usage habit. For those who use Windows system for the first time, the operating habits of MAC are mostly opposite, which requires a certain learning cost. The high learning cost even makes many people in the market install a Windows dual system after buying a Mac. At the same time, many people will choose to give up the apple computer because they are not used to it. < / P > < p > on the other hand, due to the high market share of early windows, many start-ups focused on the Windows version in their early development, but the application ecology of MacOS was not established. Only hardware, no rich software ecology, also let many people buy apple notebook will worry. But for apple, which has launched the M1 chip, maybe these two problems can be solved by the mobile phone with higher market popularity. < / P > < p > in addition to the M1 chip, it also released a customized operating system for the chip, macosbigsur. Apple announced that the system will be released on November 12, us time. This system can release the potential of M1 to the greatest extent, realize the operation like the iPhone and iPad lighting up the screen instantly, and wake up the computer equipped with M1 chip from sleep. The opening speed of the application is significantly improved, Safari’s fluency is improved by 1.9 times, and the transition animation of the system is as smooth as the iPhone. This means that mobile phone users who are used to the iPhone and iPad can also quickly adapt to the Mac. < / P > < p > in addition, since IOS and ipados applications are based on ARM platform, in theory, these applications can run in Apple computers equipped with M1 chip. Through the compatible adaptation of MacOS bigsur system, just like desktop applications, add menus to them, make windows support zooming, support mouse and touchpad, etc. Of course, to get the best experience, especially on the UI interface, it still needs to be adjusted. < / P > < p > although during the hardware migration process, Apple has done the software compatibility and adaptation action before. But the difference is that it was the PC era. Apple didn’t have a high popularity of mobile phone ecology, and its operating habits were mainly based on Windows desktop applications. < / P > < p > in the mobile era, apple, at the expense of Intel and even the entire x86 camp, has completely broken through the ecology of IOS, ipados and MacOS, and has interworking of application ecology from mobile terminal to desktop end. At the same time, bigsur system also supports running traditional x86 applications in virtualization mode through rosetta2 on MAC devices equipped with M1 chip. It is even claimed that the performance of some x86 applications in the virtualization state is higher than that in the native state! < / P > < p > this time, perhaps because of self-confidence, Apple computers equipped with M1 processor no longer support bootcamp, that is, they can’t install windows. According to media reports, Apple has asked suppliers to produce 2.5 million MacBook laptops with self-developed CPU by February next year, which is also the first production order for macbooks with self-developed chips. In addition, apple is preparing to introduce more MacBook models with self-developed chips in the second quarter of next year to further replace Intel processors. Apple said it plans to completely abandon Intel’s standard CPU within two years, but may have more than that ambition. < / P > < p > as Apple CEO Cook said when introducing the MAC product line at the beginning of the press conference, “50% of the users are new Mac users, and the development of this product line is very promising. In addition, according to StatCounter, in October 2020, the global market share of MacOS was 17.65%; China accounted for 6.73%; Europe accounted for 19.19%; and the United States accounted for more than a quarter, reaching an astonishing 28.39%. An interesting detail is that in early 2015, at Microsoft’s windows 10 conference, the laptops of the guests on the spot were almost all lit with the apple logo. Continue ReadingASMC, a lithography maker, was one of TSMC’s 14 top suppliers last year