China’s largest washing machine group: brand value of more than 420 billion, it successfully ranked among the world’s top 500

Since ancient times, washing clothes has been an unavoidable household chore. Since the advent of washing machines, washing clothes usually involves many processes, such as hand rubbing, stick beating, washing, swinging and beating. For many people, the repetitive simple physical labor is not as wonderful as described in the poem. The birth of washing machine, to a certain extent, liberated the hands of people engaged in this simple housework. < / P > < p > with the development of domestic economy, washing machines have gradually entered thousands of households, and the domestic washing machine market is also showing an unprecedented scale. Last year alone, the sales volume of domestic washing machine market reached 38.44 million units, up 4.21% year on year. Under the huge market scale, the domestic washing machine market also has many home appliance giants. < p > < p > for example, the cygnet washing machine, which is under the control of Midea Group, has been the sales champion for many times, and the marriage with Midea Group has achieved a “win-win” effect; while Siemens, a multinational company covering automation technology, industrial control and driving technology, has the same strength in the washing machine industry. Affected by the epidemic situation and other factors, in the first half of this year, the life of the home appliance industry was not easy. For example, according to the data released by the media, in the first half of this year, the retail scale of China’s home appliance market was 336.52 billion yuan, down 18.4% year-on-year. As an important branch of home appliance industry, washing machine industry is naturally affected to a certain extent. < p > < p > earlier, according to the 23 week report on washing machine industry released by zhongyikang in 2020, Haier, cygnet and Siemens ranked among the top three in the industry with 40.6%, 17.3% and 9.5% market share respectively. In terms of market share, Haier is undoubtedly a big brother in the domestic washing machine market. Therefore, it is not too much to call it the largest washing machine group in China. < / P > < p > in the domestic washing machine market, why can Haier ride out the dust? Maybe the following factors play an important role. The first is the online market. With more and more young people becoming the mainstream of consumption, online sales of home appliances are developing rapidly. Through the continuous development of the online market, Haier Group in the industry downturn, still made adverse growth. For example, in the first half of this year, Haier Group’s online sales growth was as high as 10.1%. < / P > < p > followed by the market influence established over the years. Brand value can measure the market influence of an enterprise to a certain extent. Recently, the world brand laboratory released the latest “China’s 500 most valuable brands” list. The brand value of State Grid, industrial and Commercial Bank of China and Haier Group are among the top three, while Haier’s brand value has reached 428.652 billion yuan, ranking first in the home appliance industry. The brand value is more than 420 billion, which is very difficult to achieve. < p > < p > once again, Haier Group has built a perfect scientific and technological innovation system for many years. According to the data, as of 2019, Haier Group has applied for more than 46000 patents, accounting for more than 60% of the total invention patents. At the same time, it is also the home appliance enterprise with the largest number of overseas invention patents in China. Scientific and technological innovation provides an inexhaustible driving force for the progress of enterprises, and the birth of numerous scientific and technological achievements also helps Haier Group develop steadily in the domestic and even global appliance industry. < p > < p > recently, Fortune magazine published the latest list of the world’s top 500. Haier Group was selected again, ranking 435 on the list, 13 places higher than that of 448 last year. In fact, it is also a strong affirmation of Haier Group’s business development in recent years. < / P > < p > the largest washing machine group in China: the brand value is more than 420 billion, and it has successfully ranked among the world’s top 500. With the gradual recovery and recovery of domestic appliance market, what achievements will Haier Group create in the near future? Let’s wait and see! 865 optimization is different? These mobile phones should teach you a lesson!

Author: zmhuaxia