China’s mobile phone in Europe: Xiaomi rises suddenly, Huawei is struggling!

A few days ago, a foreign market research company, kanaris, released a data. In the second quarter of 2020, China’s Huawei surpassed South Korea’s Samsung in terms of global smartphone shipment, ranking first in the world. This is the first time Huawei has won the highest ranking in the world, which is undoubtedly an exciting news for the company. But some foreign media believe that after confirming the number of previous deliveries, Huawei will face greater worries in the future.

recently, Huawei fell from No. 3 to No. 4 in the European smartphone shipment ranking released by Canaris, while its competitor Xiaomi grabbed the third place. According to the agency, millet shipped 7.1 million units in Europe, 100000 more than Huawei. Huawei’s European shipments fell 17% year-on-year, while Xiaomi increased 65% year-on-year.

the background of Huawei’s reduction is that the company’s latest terminals are subject to U.S. embargoes and cannot install Google’s software. In addition, sales of Huawei’s 5g mobile phones have also been severely hit due to recent U.S. supply chain restrictions, but Xiaomi has not been subject to such restrictions. In this case, the ebb and flow has become a happy family and a sad family.

foreign media reported that Huawei has no way to stop Xiaomi from rising. Although Huawei is trying to promote HMS, an alternative to Google’s mobile service, it is still in the process of trying. Huawei will soon launch its new flagship model mate 40, which will face the same problems as mate 30 and P40 in overseas markets. Huawei can only make up for the decline in overseas shipment by expanding its domestic share, but Xiaomi’s overseas sales are growing rapidly.

for Huawei, the good news is that its share of the domestic mobile phone market exceeds that of Apple’s iPhone. According to quest mobile, as of June this year, 26% of China’s smartphone users were using Huawei’s terminals, compared with 21% of Apple’s. If Huawei wants to continue to grow in the future, it must increase its overseas market share and popularize HMS. On the other hand, Xiaomi will continue to expand its market share in the open foreign market and will not be restricted like Huawei. Baidu continues to work on quantum computing to lay a solid foundation for new infrastructure construction

Author: zmhuaxia