Chinese enterprises lead the world’s smartphone market

According to Japanese media, the world’s smartphone market power map is undergoing great changes. Huawei’s mobile phone shipment in the second quarter of 2020 ranked first in the world for the first time. Chinese enterprises broke the two strong pattern of Samsung in South Korea and apple in the United States, and Japanese enterprises that lost their sense of existence in the past adjusted their strategies to seek a new way out. According to Japan’s report on August 28, Huawei shipped 55.8 million smartphones in the second quarter of the world, accounting for 20%, more than Samsung and apple. Xiaomi and oppo accounted for 10.2% and 8.6% respectively, ranking fourth and fifth. The total share of Huawei and other three Chinese enterprises was 38.8%. Novel coronavirus pneumonia affected 16% of the world’s mobile phone shipments in the two quarter compared with the same period last year,

reported. As the epidemic situation gradually subsided, the Chinese market showed a recovery momentum, bringing a good situation to Chinese enterprises. < / P > < p > the report points out that the smart phone market is not just in a fierce battle. Ten years ago, European and American enterprises had a strong sense of existence. In terms of the share of the world’s mobile phone shipments in 2010, Nokia of Finland ranked the first, mobile research company of Canada and apple of the United States ranked the second and third, and the three European and American enterprises accounted for more than 60%. < / P > < p > in 2011, Samsung took the first place, and then entered the era when Samsung and apple shared equally in the world mobile phone market. Since then, Huawei has made great efforts to catch up. In 2019, the annual mobile phone shipment exceeds that of apple, ranking second in the world. < / P > < p > according to the report, the charm of China’s smart phones lies in their high cost performance. In China, the world’s largest smartphone consumer market, Chinese handset manufacturers account for more than 80% of the market. Relying on the huge domestic market, Chinese enterprises gradually occupy the markets of other emerging countries. < / P > < p > however, Chinese enterprises may not always be able to maintain a strong momentum. It is trade frictions that cast a shadow. IDC said Chinese companies face uncertainty in overseas markets. < / P > < p > Where can the loopholes of Chinese enterprises be filled? Japanese companies once gained a certain share in the overseas market. In the fourth quarter of 2012, Sony’s mobile phone shipment ranked fourth in the world. However, Japanese enterprises pay more attention to function and have higher cost, and lag behind other countries in improving brand awareness and marketing. < / P > < p > the production scale of Sony’s mobile phones has shrunk from about 39 million in fy2014 to about 3.2 million in fy2019. The world’s smartphone market has more than tripled in the past 10 years, but there is almost no overseas market for Japanese companies’ smartphones. < / P > < p > according to the report, the way for Japanese enterprises to find a way out is to produce parts instead of whole smart phones. In terms of smart phone image sensors, Sony’s share in the world market is overwhelming. Sharp makes the iPhone LCD screen. Japanese companies adjust their strategy to do business with smartphone manufacturers instead of selling products to consumers. 865 optimization is different? These mobile phones should teach you a lesson!