Apple’s 5.4-inch iPhone 12 mini is the smallest iPhone model released since the iPhone SE in 2016. Although some netizens like the small size model, its sales may not be as good as Apple hoped.
According to data, the sales of the iPhone 12 mini accounted for only 6% of the total sales during the launch of the iPhone 12 series, while the sales data of the iPhone 12 Pro and Pro Max are similar to that of the iPhone 12.
CIRP partner and co-founder Josh Lowitz said: “The iPhone 12 model has gained a considerable share after its release, but the results have been mixed, because the iPhone 12 mini seems to have disappeared from other models. Apple has not only launched In the past, a wider range of new models, and the conference was divided into two pairs of models, so it is very difficult to compare with the previous conference. In addition, Apple launched the new iPhone SE 2 in early 2020 , Making the product line more complex.”
The 2019 iPhone 11 model accounted for 69% of sales within a period of time after the launch, so the overall performance of the iPhone 12 model was better. In 2019, iPhone 11 is the best-selling iPhone, accounting for 39% of sales, and iPhone 11 Pro and iPhone 11 Pro Max account for the remaining 30%