Cook who betrayed jobs: from joke to myth, making money first, making 2 trillion apples and earning 900 million a year

In the Chinese market, Apple has the best opportunity. Huawei, a strong rival, has begun to shrink its front line due to the lack of supply, thus tearing off a piece of market space, which may also affect the turning point of strength and weakness of the two companies nationwide. < p > < p > in 2011, when cook replaced Steve Jobs, the market value of Apple was less than $400 billion. However, after seven years in charge, in August 2018, apple first broke through the trillion dollar market value. Two years later, the market value of Apple reached $2 trillion, doubling. < / P > < p > you know, at first, there was no one who was optimistic about cook. A famous Silicon Valley investor told the magazine, “no one will make Tim Cook CEO. It’s ridiculous. Apple needs talented product managers, not people like cook who just get the job done. ” Don’t underestimate the saying that “Apple needs talented product managers”. Why? First of all, Apple’s soul character Steve Jobs is such a “brilliant product manager”, and his successor is naturally considered to have this quality. It is for this reason that cook takes over the “Scepter” in a chorus of bad voices. No one would have thought that he would lead apple to become the most valuable company in the world.

, after all, Cook’s success is not to insist on Jobs’s line, but on the contrary, because of betrayal of Jobs, Apple Corp has opened up a new world. In fact, jobs was interested in cook when he was still working in IBM and other companies, especially his “just in time” system. To this end, jobs did not hesitate to “chase” cook, personally after an appointment, he will be recruited in. < p > < p > just seven months after he arrived at Apple, cook compressed the inventory cycle from 30 days to 6 days. The reason to reduce inventory is that the value of general inventory products will drop by 1% to 2% in a week, so that cook believes that “inventory is the most fundamental evil”. < / P > < p > in order to solve the inventory problem, cook’s “sharp weapon” is outsourcing production, which “grafts” inventory pressure to suppliers. At the same time, he convinced suppliers to build a plant near Apple’s assembly plant to facilitate faster delivery of parts. These measures have achieved good results. In 1997, apple lost $1 billion. By 1998, when cook joined apple, apple made a profit of 300 million dollars. < / P > < p > when you see here, you should find that jobs is good at acting as a product manager, and he is a natural product master. Unlike cook, his killer weapon is operation. He can make full use of all kinds of resources and give full play to his energy. < / P > < p > it’s not just inventory. For the product line, cook also shows a different style from jobs. Jobs tried to simplify, but cook did the opposite. The first thing jobs did when he returned to apple in 1997 was to cut down all the unprofitable product lines. When he died, Apple’s product lines were divided into iMac, iPod, iPhone and iPad. < p > < p > after jobs passed away, there was a widespread rumor that Mr. Qiao had left behind a detailed product plan, including new iPhones, iPads and apple TVs. As long as the successors follow suit, Apple will be able to “survive” for at least four years. In 2010, Apple’s official website provided 14 Apple products. Now, Apple’s product line has expanded to 27 products, with more than 200 different versions. < / P > < p > don’t think cook is “spreading the cake”. In fact, he is building the IOS ecosystem, connecting all Apple products and building his own “universe”. With such a “universe”, content services and other businesses will have more footholds. According to the third quarter of 2020 financial report data released by apple, the revenue of the service sector is second only to the mobile phone business, which is US $13.156 billion, a year-on-year increase of 14.8%. In the last quarter, Apple’s service revenue hit a record high of $13.3 billion in the previous quarter, while analysts in the industry said that apple is expected to reach the service revenue target of $50 billion this year. In his early years, jobs was not optimistic about the Chinese market. In an interview in 2010, Liu Chuanzhi once commented on jobs: “apple is missing a big opportunity in the Chinese market. We are very lucky because Steve Jobs has a bad temper and doesn’t take the Chinese market seriously. If Apple spends the same amount of effort on Chinese consumers as we do, we will have trouble. ” In 2004, cook was looking for the right Apple distributor in China. In 2005, iPods entered the top three of China’s MP3 player sales, with monthly sales of more than 10000 units. In 2009, cook cooperated with China Unicom to launch the Unicom version of iPhone 3G and iPhone 3GS. Since then, Apple’s influence in China has become increasingly profound. Before and after Jobs’s death, to be precise, Apple’s sales in China increased by more than $20 billion, or more than 600%, from 2011 to 2012, accounting for 12% of Apple’s total revenue. < p > < p > since 2014, Apple’s revenue in Greater China has remained at about 20%. In addition, nearly 50% of Apple’s supply chain comes from the Chinese market. < / P > < p > without cook’s continued increase in China’s market, it is hard to imagine how Apple would compete with Samsung when it attacked the high-end smartphone field. In turn, it is China, the world’s largest incremental market, that has become the “ballast stone” of Apple’s outbreak again. In a conference call with analysts, Cook said bluntly: “Mac and iPad have a very high rate of new customers in the Chinese market. That is to say, in the Chinese market, about three-quarters of consumers who buy Macs are new users; about two-thirds of consumers who buy iPads are new users. We are very proud of these numbers. ” < / P > < p > it is obvious that cook has accurate vision and full of harvest in terms of inventory, product line, apple ecosystem and supply chain, as well as the Chinese market. Today, he has become another synonym for apple after jobs. ASMC, a lithography maker, was one of TSMC’s 14 top suppliers last year