Copycat: tiktok, Facebook is serious

Today, tiktok is facing a new snipe when it has to seek to sell its North American business, caught in all sorts of turmoil. The sniping is still about Facebook.

Facebook’s Instagram as like as two peas in the world today officially launched a new TikTok encirclement tool in 50 countries and regions: the Reels that looks almost exactly the same as TikTok. < / P > < p > instagram has 110 million users worldwide. As like as two peas of Instagram, they will find that Instagram is trying to push its new function to the user — Reels, a TikTok that looks familiar with the TikTok of young Americans, and lets people watch and shoot and edit 15 seconds of small video. < / P > < p > it appears at the top of instagram’s browsing page and in the information flow, becoming a new product feature pushed by instagram. < / P > < p > the news instantly caused a stir among young people on the other side of the ocean, especially after tiktok experienced various “forced sales” in the United States. < / P > < p > at present, Microsoft has restarted the negotiation on the acquisition of tiktok’s US business. At the same time, trump strongly said that if tiktok could not be acquired by US companies, it would face the risk of product shutdown. At the same time, he even “unreasonably” said that if the acquisition is negotiated, the US government should “get” a reward from it. < / P > < p > the launch of reels is considered by many American teenagers as a local product of the United States, which once again encircles tiktok. In their words, < / P > < p > even some young users in the United States are confused and say, “maybe tiktok is going to be banned in the United States, so instagram quickly built this product for us.” Perhaps he didn’t know that tiktok and instagram were not one company. < / P > < p > however, to be fair, instagram has its own advantages. In terms of music copyright, instagram has more legitimate copyright of music than tiktok after a long time of deep cultivation, and it also gives users more audio options in the process of creating short videos. < / P > < p > in fact, reels is not a brand new product. In 2019, instagram took the lead in launching reels in Brazil, and in the past year, it has promoted and continuously optimized more pilot projects. Finally, it is officially part of instagram app worldwide today. Currently, instagram has more than 100 million users worldwide. Whether it can drive the development of reels through existing users is what instagram needs to prove in the future. < / P > < p > reels is not Facebook’s first clone of tiktok in the US market. Before instagram’s “high imitation” of reels, there was a “Shanzhai” version of lasso. < p > < p > at the end of 2018, Facebook saw the popularity potential of tiktok among young people in North America and was determined to fight it. Zuckerberg’s first weapon against Facebook is “copy it first.”. Lasso is strikingly similar to tiktok in form, with users shooting 15 second short videos and editing them with music and special effects. Facebook wants to bring lasso to life with its 3 billion fans on social media. < / P > < p > after more than a year’s efforts, Lasso was finally launched in 11 countries such as the United States and Mexico, and even had a plan to enter the Indian market. However, a number of US media believe that lasso’s accumulated data and experience in the field of short video will pave the way for instagram to launch reels. Lasso’s analysis of user data enables it to better understand users’ usage habits, thus making reels more acceptable to users in the United States. < / P > < p > in fact, in addition to Facebook’s lasso and instagram’s reels, tiktok’s global success is also coveted by snap, a post reading burning app that was once popular among young Americans. < p > < p > this week, snap, once suffering from plagiarism by Facebook and instagram, is also launching some short video functions with music similar to tiktok, hoping to take over the users tiktok has accumulated after it is forced to leave the United States. < / P > < p > snap said it had purchased a large number of popular music copyrights with Warner Music, universal music and other companies. However, the verge report points out that although the new feature has similarities with tiktok, it is not a complete copy. The feature has been launched in New Zealand and Australia since this week and is expected to be launched in more countries this fall. < / P > < p > compared with tiktok, snap’s new features will focus more on the soundtrack itself. When users swipe on the video, they can see the song and singer name of the soundtrack and listen to the song in its entirety. < / P > < p > according to the statistics of silicon star people, in addition to the above Facebook, instagram and snap’s “new products and function updates” following tiktok, other tiktok’s competitive products in overseas markets include byte, Triller, dubsmash, likee, etc. Interestingly, likee is actually a group from China. < / P > < p > in 2012, Facebook launched an unsuccessful app called poke, which was a pixel level replica of snap, which was a sudden rise at that time. < p > < p > one week before poke went online, snap CEO Evan epigel received an email that Zuckerberg wanted to meet and communicate with. The whole communication has one idea: we intend to buy you. At the same time, we have made a product like snap, poke. If we don’t agree, this product will destroy you. < / P > < p > but Zuckerberg and his poke did not. Poke was eventually declared a failure in 2014 and was discontinued. At that time, snap had more than 100 million Japanese users. < / P > < p > two years after poke went offline, instagram, which was acquired by Facebook, was sold. Instagram launched instagram stories in 2016, which perfectly reproduces snap’s post reading burn. It allows users to share content in the main stream of information, or share instant messages in the stories function. After 24 hours, the content will disappear. < / P > < p > after instagram launched stories, it was a great success. Snap announced its lowest daily activity growth rate in a long time in the third quarter of 2016. After that, snap also went down. < p > < p > in 2020, when Facebook CEO Zuckerberg put tiktok on the opposite side of information security in the United States on various occasions, and released lasso to copy tiktok, he once again used instagram’s “high imitation” killer. The creator community accumulated by tiktok in the development of the United States is also a valuable asset of tiktok. If instagram replicates its features but fails to shake its young followers, it is likely to be a futile effort. gather and watch! Huawei P40 Pro evaluation: excellent mobile phone photography elegant design, do you like it?

Author: zmhuaxia