Experience sharing: product thinking that product managers must understand

Internet product managers and product operators should first understand product thinking – the essence of product thinking is actually a methodology of thinking and solving problems. < / P > < p > for product managers and product operators, it is necessary to cultivate product thinking in order to understand the essence of products. Of course, the cultivation of product thinking is not achieved overnight, but a process of long-term accumulation. Using product methodology to analyze products can quickly improve thinking ability. < / P > < p > this paper mainly introduces several common product thinking methodology. In the process of analyzing products, we can consciously use the methodology to make a comprehensive understanding. < / P > < p > as long as it is something that human beings participate in, it must have its purpose and audience. People will predict the factors that may affect things in advance, or avoid, or use, plan and design in advance, so as to achieve a better purpose. < / P > < p > the development of anything will go through four processes: origin, occurrence, development and extinction. < / P > < p > introduction period: it is the seed period of the development of things, the product is in the exploration period, the market is not very clear, and most of them will go through constant and rapid trial and error to verify the product scheme, which can be called the process of the product from 0 to 0.1; growth period: it is the period of rapid growth of things, the product is gradually improved, the product is initially verified, and the market is gradually clear, which can be called the process of the product from 0.1 to 1; maturity period It can be called the process of products from 1 to 100; decline period: it is a period of gradual decline and extinction of things, new products or substitutes appear, user habits change greatly, and users gradually lose. < / P > < p > the factors that affect the development of things are: purpose and goal, audience, external environment, direction and path, cost, benefit, risk and opportunity. < / P > < p > the common method of product analysis is to analyze the target of the product, the user group of the product, the external market environment of the product, the design direction of the product, the cost of product development and promotion, the income of the product, the risk point of the product, and the opportunity of the product. < / P > < p > user thinking is simply “user centered”, aiming at various personalized and differentiated needs of customers, providing various targeted products and services, truly achieving “user first” and “customer is God”. < / P > < p > here we introduce the black box model. Internet products can be understood as a black box. Through this black box, users can change from a crying face to a smiling face, and at the same time, they can generate some money. < / P > < p > the so-called Internet product is a kind of black box that can bring smile and money to users. It can be seen that the core of the product is to meet the needs of users. Of course, it should be user-centered. < / P > < p > the core methodology of product manager’s requirement analysis is: product requirement analysis includes user role, user scenario, user requirement and solution analysis. < / P > < p > among them, the user role is the person who has related problems; the user scenario is a problem that occurs at a certain time, a certain place, and a certain environment; the user demand is the problem to be solved; the solution is the functional solution proposed by the product according to the user demand. < / P > < p > in the process of product research, we should think about the problem from the standpoint of the demander and the user, and feel the reasons behind the demand. Only in this way can we help product design and avoid that the product can not really solve the problem of the user. < / P > < p > a patient does nothing every day and hides in the corner with an umbrella. All doctors think this person is hopeless. One day, there was a psychologist standing beside him, saying nothing and squatting there with an umbrella. After a week of persistence, the patient finally came to the expert and said a word. Are you also a mushroom? What does this story tell us? < / P > < p > as product managers, we should take root in the mushroom group and understand the survival rules of mushrooms. Just like a psychologist sneaking into a patient’s life, he can think in a user’s way after being influenced by the experience, so that he can quickly understand the problem. < / P > < p > as the saying goes: demand comes from users, but not only from users. Because some users often do not know their own needs, it is urgent for product managers and product operators to mine their needs in a larger pattern. < / P > < p > the business philosophy of Internet giant Tencent is that everything is based on the value of users, and almost all the work is carried out around users, so as to truly achieve the goal of coming from users and going to users. < / P > < p > who are our target users? Who do our products serve? What kind of people are the target users? What are their preferences? In what kind of scenario will the product be used? < / P > < p > the common ways to get close to users are: user interview, reply to post, reading feedback, questionnaire survey, walking into the scene, observing user behavior, analyzing user data and so on. < p > < p > when you are faced with a variety of scenarios and user groups, you need to better understand the user’s identity and usage. < / P > < p > to change thinking into user mode, or to be a loyal user of the product itself, is the best state to do any product, which requires insight into human nature and self promotion. < / P > < p > it’s very difficult for you to put down everything in your head and imagine that you are a very junior user who knows nothing to use the product. Because product managers are always too expert, they will think things very complicated and make functions very advanced, but these functions may not be what users really need. < / P > < p > iteration is not to do a cursory MVP online first. If there are any problems, they can be solved by iteration. Instead, MVP will do everything possible to collect user feedback after the release, and welcome users to make complaints about how products meet user needs. < / P > < p > every iteration should find a way to get rid of the functions that damage the user experience and strengthen the functions that have a good user experience. When user requirements change, respond quickly and step up iteration. Iteration is a kind of growth thinking rather than fixed thinking. < / P > < p > everyone is a product manager columnist. Senior Product Manager of e-commerce, responsible for product design, product life cycle management and maintenance of commodities, orders, stores, marketing components, social e-commerce system construction, etc. Continue ReadingXiaomi new machine real machine exposure center dig hole screen design or high color thousand yuan machine