Facebook is still panicking about the upcoming privacy changes in iOS 14. The company sent an email to companies on Wednesday, telling them that Facebook had no choice but to comply with iOS 14’s App Tracking Transparency. Otherwise, Apple may completely remove Facebook from the app store.
Previously, Facebook had sent a round of emails to companies to inform them that although the company did not agree to Apple’s privacy changes, it had no choice but to follow these changes. Facebook stated that the application tracking transparency feature requires applications to obtain user consent before tracking users through other websites and applications, which will “have a significant impact on targeting, optimizing and measuring the effectiveness of activities.”
The company also stated that it believes that “personalized advertising and user privacy can coexist,” which is what Apple said. However, the two companies clearly have different definitions of “user privacy”.