Financing more than 100 million US dollars, exploring a social learning platform

Editor’s Guide: with the rapid development of the Internet, busy workers want to learn more knowledge, but they have no time, so they have learning websites and learning platforms. This paper introduces a social learning platform, which is an Internet learning platform in the United States, where anyone can get knowledge. < / P > < p > at the beginning, I wanted to be a social “LinkedIn” in the field of learning, but now it has become a “Netflix” learning platform good at content discovery and recommendation. < / P > < p > “we are in an era of knowledge economy, and all the educational infrastructure was established in the industrial era. In that era, you can go to university and use your first 20-24-year-old life to learn the skills you need in the future. But now, the times are changing rapidly. Economic and technological factors make us transfer from the industrial economy to the knowledge economy, and every country has to change Everyone needs to be a lifelong learner. Instead of being a learner who puts education in front of us, we need to learn all the time in our life. To adapt to this change, we have to create a lifelong learning culture. ” < / P > < p > the entrepreneur founded edcast in 2013, an online learning platform with social function, trying to promote the realization of lifelong learning culture: everyone can learn in a social way every day; we are building a social knowledge network, LinkedIn in the field of learning. < / P > < p > for Karl Mehta, the founder of edcast, edcast has become a new achievement in his life. Before that, Karl Mehta had successfully founded a project called playspan, which was acquired by visa for more than $200 million in 2011. < / P > < p > today, let’s talk about how edcast, which was originally positioned as a “social learning platform”, was implemented in its early stage? What is its product model now? < / P > < p > as a project of innovation mode, there was no benchmarking product in the early stage. We explored all the way. Since its establishment, what kind of changes has it experienced? This process will enlighten the domestic industry and the domestic front-line friends. < / P > < p > in its early days, edcast’s goal was to become a “personal knowledge network that enhances people’s ability to collaborate and learn across learning materials, teachers, students and employers.”. < / P > < p > in the early 2014, edcast, as an open source software, mainly made an online learning platform to help “the school teach courses to students inside and outside the school and learn cooperation”. < / P > < p > after 2015, edcast’s focus has shifted from the school education scene to the digital learning in the workplace: the reason for the migration of the use scene is: “the business of enterprises is changing faster than ever before, and organizations all over the world urgently need to continuously enhance the knowledge, learning and skills of employees.” < / P > < p > for enterprises, it is important to know where the skill gap is, and then carry out continuous collaborative learning within the whole organization. As Jordan Bersin, a well-known analyst in the global industry, said, “organizations around the world are looking for new ways to understand the existing skills and capability gap of enterprise talents.”. < / P > < p > the current service scenario of edcast is “enterprise learning, employees’ lifelong learning and organizational collaboration”, emphasizing “Ai driven knowledge cloud” products. < / P > < p > from the perspective of utility, the most important thing of edcast’s AI drive is to realize: personalized learning content “discovery”, “recommendation” and other processes to improve the learning effect. < / P > < p > the focus of knowledge cloud is that users can find their own courses and follow up their learning status at any time through a variety of intelligent devices and scenes. More specifically, edcast’s “knowledge cloud” provides three kinds of product solutions: < / P > < p > the concept of LXP learning experience platform is still a strange concept in China, but it is growing rapidly in the U.S. learning market, which is a new direction worthy of attention. < / P > < p > we have mentioned some features of LXP before. Now let’s take edcast as an example. What are the more specific landing functions / features of LXP: < / P > < p > support social sharing between colleagues and managers, so as to quickly spread knowledge within the organization; this is the original design of edcast’s social learning function. Use micro organizations to create group based experiences. Allow partners and external users to access content on the shared platform. 2) Intelligent content presentation < / P > < p > it focuses on content presentation, learning path, intelligent / personalized recommendation, and matches learning content according to talent learning objectives. Moreover, users are not only “passive learners”, but also actively create learning paths. As shown in the figure above, users can set more matching learning paths in a simple creation portal. 3) Easy to search, efficient search < / P > < p > use a variety of feedback from peers and managers to identify other needs to improve skills. Use the skills catalog to explore thousands of jobs and skills. Users can centrally manage all skill certificates and obtain them at any time when needed. 4) Combined with the work process < / P > < p > to participate in the whole process of employee induction and work training; work process; knowledge sharing and development; skill evaluation and learning promotion; resignation. In the process of work, it is integrated into Facebook, MS PowerPoint, MS word, MS Excel, Google, office365, servicenow, slack and other work tools; users can create and share knowledge at any time in the workflow. Establish business communication and soft skills. Access your learning materials online or offline. Visualization of learning process and effect, easy to analyze: < / P > < p > edcast’s Analytics function supports enterprises to deploy data-driven learning plans. Learners’ activity data can provide visual preset scheme to help them make wise decisions. Support learner data for effect analysis. So far, edcast has emphasized the design of learning social interaction from the beginning, and has become a “LinkedIn in the field of learning”. < / P > < p > up to now, the learning platform that integrates content, is good at content discovery and recommendation, and participates in the learning process of enterprises and professionals is more like Netflix in the learning field. < / P > < p > edcast myguide is mainly for enterprise customers and their employees. When users use new work software in the enterprise, they may face the following problems: < / P > < p > deploying software is complex. Some links are repetitive and time-consuming. I don’t know which link to solve the problem. The design of edcast myguide mainly solves these three process problems, and the corresponding solution is: < / P > < p > message passing within the application, realizing planned: using step-by-step guide to simplify the user adoption and deployment process. Automation. Simplify user experience and improve productivity by automating repetitive tasks. Deeply record and analyze the data of user’s workflow, and based on the data, eliminate the trouble of workflow. < / P > < p > edcast marketplace is an e-commerce platform for learning content, with a variety of training products and content. < / P > < p > enterprises can choose courses and learning content in edcast marketplace. Enterprises that purchase learning content through edcast marketplace can use edcast’s LXP learning experience platform for free. From this perspective, we can see that edcast is more inclined to use the platform as a tool to “obtain users and precipitate users” and make profits in other ways. < / P > < p > at present, edcast market has more than 2000 enterprise buyers, more than 200 training and content providers, providing more than 20000 learning products and more than 400 industry certified products. < / P > < p > the online form reduces the risk of “opaque price”; multi category one-stop procurement reduces the complexity of procurement process and payment process; and avoids the repeated problems that may occur when purchasing from multiple parties. < / P > < p > in addition to learning content, edcast is also integrating the “mentor” market, so that enterprises and employees can “buy” intended workplace mentors on the platform. < / P > < p > however, judging from the current official website, “most of the tutors on the shelves are in a non appointment state”. It is relatively easier to do business on learning content e-commerce platform than connecting tutor e-commerce. < / P > < p > as mentioned above, enterprise customers can use LXP learning experience platform for free after purchasing learning content and courses in edcast market; what paid products does edcast revenue come from? < / P > < p > in edcast’s current business design, the income of enterprise customers is mainly based on the service package of enterprise customer’s employee base, which is respectively for small enterprises with less than 50 people, small and medium enterprises with 50-1000 people, non-profit organizations and enterprises with more than 1000 people. < / P > < p > edcast covers all content sources, and search engines search for suitable content from known sources. < / P > < p > it also provides daily personalized recommendations based on users’ interests, activities and active information; moreover, edcast users can find “latest” and “selected” content in the theme channel of “users choose to follow”. < / P > < p > users can obtain personalized information collected by AI from all internal, external, paid and subject matter expert content; in addition, it provides security and Privacy Control for enterprise work. Users can set and confirm the concerns, opinions and ideas of different groups. < / P > < p > customized for the individual requirements of apprentices. Edcast provides advanced reporting to assess and measure performance, manage certification, and enhance flexible learning. < / P > < p > in order to enhance the user experience of edcast LXP learning experience platform, edcast acquired an AI technology company, social, in 2017. The advantage of social lies in high-quality content discovery and recommendation. < / P > < p > edcast acquired the sales application software, sales University, in 2016. At that time, the latter had 100000 sales users on the platform to learn training knowledge. < / P > < p > edcast, which started with LXP tools, has not only introduced third parties to content products, but also acquired content platforms, such as leavest in 2019, which has more than 5000 learning products and lecturer services. This is also the basis of edcast’s “tutor appointment platform” mentioned above. < / P > < p > so far, edcast has experienced several rounds of financing, especially under the epidemic situation, the active users of various learning platforms in the United States, enterprise oriented and workplace oriented learning platforms are increasing. < / P > < p > finally, share an interesting data. 80% of edcast’s 22 million terminal users are millennials: this generation is used to learning from influential people outside, rather than expecting the company to train them. < / P > < p > the Internet has broken the limitations of the traditional learning network, and the new generation of learners and workers can choose recognized learning products and tutors more freely. < / P > < p > this new learning choice, process and experience has further promoted the birth of a new generation of learning products in the United States, which is also promoting the “cultural and social atmosphere” of “workplace learning” and lifelong learning in the United States. < / P > < p > as mentioned at the beginning of the article: for enterprises and individuals, what they have learned in school in the first 20 years of life is not enough; when we enter the workplace, in fact, many knowledge and skills are learning while doing and finding answers; this change will drive the growth of demand for “workplace learning” and “lifelong learning”, and also put forward new requirements for the market supply side. < / P > < p > in the future, we will continue to export innovative projects that serve “lifelong learning” and the learning direction of professionals and enterprise talents, and we also expect more and more innovative projects in China