Geographical curse: Internet enterprises can’t jump out of Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou

Recently, Alipay’s parent company ant group announced that it plans to launch a simultaneous listing and listing plan at the Shanghai stock exchange board and the main board of HKEx. According to Reuters, the latest valuation of ant group is more than 200 billion US dollars (about 1.4 trillion yuan).

after ant group, the world’s largest unicorn, announced its listing plan, Hangzhou, where its headquarters is located, has also attracted attention:

what’s the situation of tens of thousands of millionaires born in Hangzhou overnight? 》”Once the ant is listed, Hangzhou’s housing prices will start to rise again? 》”Ants on the market: a wave of multimillionaires will be born, which has pushed up the housing prices in the west of Hangzhou”…

and other online titles have flocked. The ability of Internet companies to become rich can not be underestimated, let alone ant group such a “Big Mac.”. Of course, the greater significance of Ali and ants to Hangzhou is to boost the high-quality development of its industry, so as to realize the gorgeous turn of a city.

in recent years, high-quality development has gradually become the “main melody” of competition among Chinese cities. From the Internet to high-end manufacturing industry, from technology to financial industry, China’s large and medium-sized cities set off a new round of competition.

as one of the star industries, the Internet has not only achieved ultra-high growth in the past two decades, but also affected the competition pattern among Chinese cities.

China’s Internet industry originated in the 1990s. In 1995, China Telecom opened two Internet access nodes, Beijing and Shanghai, which is also known as the first year of China’s Internet commerce.

in the same year, Ding Lei quit his job in Ningbo Telecom Bureau and came to Guangzhou to seek gold, and two years later he founded Netease; Ma Huateng created a platform called “ponysoft” in Shenzhen, and founded Tencent three years later.

in addition to the four “trend” cities in the 1990s, in 1995, Ma Yun, an English teacher, visited a local ISP company during his business trip to the United States, and began to associate with the Internet. In that year, he founded “China’s Yellow Pages” in Hangzhou, and returned to Hangzhou from Beijing four years later to establish Alibaba.

in the late 1990s, China’s Internet industry began to enter the fast lane of development. The first Internet industry cluster represented by Sina, Sohu, Jingdong, UFIDA and other enterprises appeared in Zhongguancun, Beijing. On the first day of the new millennium, Robin Li also founded Baidu in Zhongguancun.

in the first ten years of this century, the golden age of China’s PC Internet was born in Beijing. In the second decade, the new era of mobile Internet, byte skipping, meituan and didi were born in Beijing.

there are four segments of Internet industry that can make a lot of money, including online games, e-commerce, o2o and online advertising (content platform).

in the field of Internet advertising (content platform) in Beijing, there are not only old players Sina, Sohu and Baidu, but also new giants byte beat; o2o field is led by meituan and didi; e-commerce field is led by Jingdong; online game field also has professional players such as Kunlun wanwei.

Based on the development of Zhongguancun, Beijing’s Internet industrial cluster has been the strongest industrial cluster in China’s Internet cities, regardless of the number of leading enterprises and the diversity of fields, after going through the era of PC Internet and mobile Internet.

in addition to the “one super”, China’s Internet cities also have the pattern of “how strong”, that is, the other three first tier cities Shanghai, Guangzhou and Shenzhen, and the “new first tier” benchmark city Hangzhou.

at present, the leading enterprises of Shanghai Internet include Ctrip, which was established in 1999, giant network established in 2004, station B established in 2009, xiaohongshu founded in 2013, and pinduoduo founded in 2015.

in addition to Netease, the leading enterprises of Guangzhou Internet include the happy gathering era established in 2005, Duoyi network established in 2006, vipshop founded in 2008 and Sanqi mutual entertainment established in 2011.

besides Tencent, the leading enterprises of Shenzhen Internet are Kingdee, Xunlei, which was established in 1993, Xunlei, which was established in 2003, and staged music, which was established in 2013.

besides Ali and ant, the leading enterprises of Hangzhou Internet at present include dingxiangyuan, Shunwang technology, which was established in 2000, Shunwang technology, and youzan, which was established in 2012. Of course, since Netease has continued to increase its business in Hangzhou in recent years, it has actually formed the development pattern of “double headquarters” in Guangzhou and Hangzhou, so it can also be regarded as the representative enterprise of the Internet in Hangzhou.

according to the “top 100 list of China’s Internet enterprises in 2019” released by the Ministry of industry and information technology, Internet enterprises headquartered in Beijing won six seats, Ali and ant in Hangzhou took two, Tencent in Shenzhen took one and Netease in Guangzhou took one.

among China’s top 100 Internet companies, 31 are headquartered in Beijing, 19 are in Shanghai, 8 are in Guangzhou, 8 are in Shenzhen, and 4 are in Hangzhou; another 17 cities divide up the remaining 34 Internet enterprises.

it is noteworthy that five Internet enterprises in Xiamen have been listed in the top 100 list, ranking fifth in terms of quantity, surpassing Hangzhou. Xiamen, which is one of the top 100 Internet enterprises, is led by 4399 and Meitu. In addition, Suning and mango TV have been listed in the top 20 of China’s Internet enterprises, and three enterprises with their headquarters in Nanjing and Changsha have been listed in the top 100. Suning established Suning e-buy in 2009 and Hunan Radio and TV set up mango TV in 2014. The two enterprises entered the Internet industry in an all-round way.

there are a large number of Internet companies in large and medium-sized cities in China, and the top 100 enterprises that stand out from tens of thousands of Internet companies can be used as a general reference for the development of China’s urban Internet industry:

the Internet industry cluster in Beijing is superior to all other cities, “one super”; the Internet industry in Shenzhen, Hangzhou, Shanghai and Guangzhou The Internet industry of Xiamen, Nanjing and Changsha leads the rest of the cities.

the question of subtitle can be expressed precisely: why do Chinese Internet leading enterprises always gather in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou?

the reasons are: first of all, when the Internet entered China 30 years ago, it was still a new thing. Therefore, the enterprises and users who drank the “first meal soup” were highly concentrated in the four major trend cities, which were also called “Beijing, Shanghai, Guangzhou and Shenzhen”. In Hangzhou, the headquarters of Zhejiang merchants, because of Ma Yun’s existence, he seized the historical opportunity of the Internet in the transformation of traditional commerce and commerce, and thus got the only ticket to enter the ranks of China’s Internet “strong” cities outside the four major cities.

for Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou, which has the first mover advantage, its Internet industry and enterprise development has been ahead of all other cities from the beginning.

secondly, Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou not only developed the Internet industry and owned the first batch of enterprises, but also established industrial clusters afterwards. Whether a city’s Internet industry is strong or not, the core evaluation standard is whether there is an industrial cluster.

Beijing has the strongest Internet industry cluster in China, which has been explained above and will not be repeated here. The Internet industry in Shenzhen and Hangzhou, because Tencent and Ali have developed into Tencent and Ali, these two “giant” platform enterprises and their huge industrial layout can undoubtedly support the local “Tencent / Ali industrial cluster”. For Shanghai and Guangzhou, in addition to e-commerce and online advertising (content platform) have representative enterprises, but also in the field of online games have established quite strong industrial clusters.

the Internet industrial clusters established by Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou have naturally formed “iron walls” like industrial barriers:

Moreover, the rapid development of Internet enterprises cannot be separated from certain resource support and policy support. Starting an Internet company in a first tier city will not only have a higher probability of success, but also have a greater hope of becoming a big enterprise.

first tier cities have many talents, wide resources and great opportunities, and they also hold the largest voice in Chinese cities. For example, most of the Internet media in the head are in Beijing, which has always held the largest media discourse power and is also the political operation center. Shanghai, Guangzhou, Shenzhen and other cities, as the center of the region, also have the resource advantages that the cities in this area can’t reach. Therefore, they have gathered an overwhelming number of Internet enterprises and regional headquarters in the region.

for the new technologies and new applications of the Internet industry, the first tier cities, whether official or private, generally have greater support (including policy support) and fault tolerance attitude. At the same time, the government will do better in policy continuity.

Finally, in the process of initial promotion and market establishment of Internet products, users in first tier cities have become the key market for business layout because of their stronger taste and consumption power and lower difficulty in obtaining. For those Internet enterprises that focus on offline promotion, choosing to develop and grow in first tier cities can not only obtain the largest number of core users and valuable promotion experience in the fastest time, but also help accelerate their business promotion and market layout.

for example, for o2o enterprises, if the company itself is established in a certain first tier city, then it may only need to “copy” the “local push” strategy to the other three first tier cities after it has grown up locally; if the Internet enterprise is not in the first tier city or in the three major urban agglomerations, then it will have to make great efforts after the local growth It is necessary to study the “local push” strategy of the first tier cities, and recruit “elite soldiers” to “conquer” the four cities one by one.

in December last year, Qiushi magazine published a heavy article “promoting the formation of regional economic layout with complementary advantages and high-quality development”, in which there was a statement: “888]
the trend of economy and population towards big cities and cities is obvious. The development advantages of Beijing, Shanghai, Guangzhou, Shenzhen and other mega cities have been continuously enhanced. Hangzhou, Nanjing, Wuhan, Zhengzhou, Chengdu, Xi’an and other big cities have a good momentum of development, forming regional growth poles to promote high-quality development.

in terms of high-quality development, the new “main melody” of urban competition, the first tier cities are still at the forefront, while Hangzhou, as the representative city of high-quality development in the strong second tier cities in the East, is also listed as the first non first tier city. Obviously, this is closely related to the strong development of the Internet industry and its good performance in the new economy and new industries.

for some traditional regional centers, although there are no large local Internet enterprises, they can still become the regional centers for the top Internet enterprises to lay out. For example, Chengdu and Xi’an are national central cities in the western region. Tencent, Ali and other Internet giants will also focus on their layout, and even establish regional headquarters and R & D centers. “Glory of the king” this phenomenon level mobile game was born in Chengdu Tencent game Tianmei studio. In recent years, Wuhan has also put forward the strategy of developing “second headquarters”. Head Internet enterprises can also take this opportunity to build “larger” regional headquarters or R & D centers.

the Internet, as a bright future that can boost the high-quality development of cities

Author: zmhuaxia