Growth against the trend! Xiaomi’s revenue in the second quarter was 53.5 billion, and the sales of high-end mobile phones ranked among the top three in Europe for the first time

In the first half of this year, the total revenue of Xiaomi group was 103.24 billion yuan, and the net profit was 6.66 billion yuan. The second quarter revenue was 53.54 billion yuan, up 3.1% year-on-year, and the net profit was 4.5 billion yuan, up 129.8% year-on-year. < / P > < p > in Xiaomi’s mobile phone business segment, the revenue in the second quarter was 31.6 billion yuan, a year-on-year decrease of 1.2%, a month on month increase of 4.3%, and a sales volume of 28.3 million units; in the first quarter of this year, the sales volume of Xiaomi’s mobile phones was 29.2 million, compared with 32.1 million in the same period of last year. Under the influence of this excellent financial report, Xiaomi’s share price has also reached a new high since its listing. In fact, it was not long ago that Xiaomi was just included in the Hang Seng Index, with a weight of 2.59%. Since this year, Xiaomi’s share price has nearly doubled, with an increase of nearly 98%. The latest share price is HK $22, with a total market value of HK $528.4 billion. It is worth mentioning that at present, nearly half of Millet’s income comes from overseas market, while the second quarter is the peak of overseas epidemic outbreak. Novel coronavirus pneumonia was introduced in April and May, and the main overseas markets have imposed strict blockade measures against new crown pneumonia, which has a greater impact on product transportation and sales, according to official Xiaomi. < / P > < p > in the case of the outbreak of global health events, the shipment volume of major mobile phone manufacturers in the world decreased by 20% year-on-year. However, in this market environment, Xiaomi achieved 53.5 billion yuan of revenue, which exceeded the external estimate of 50.2 billion yuan. However, Xiaomi’s core business, smart phone business, only dropped by 1.2%, far better than the specific level of the whole industry. In addition, it has successfully operated in overseas markets, ranking the top five in more than 50 regions of the world. According to the financial report data, in the second quarter of 2020, Xiaomi’s overseas market revenue reached 24 billion yuan, a year-on-year increase of 10%, accounting for 44.9% of the total revenue. In addition, Xiaomi’s high-end strategy has begun to show results. In the overseas market, the shipment of high-end mobile phones priced at 300 euro or above increased by 99.2% year-on-year in the second quarter, becoming the top three smartphone manufacturers in Europe for the first time, with a market share of 16.8%. In fact, at present, the United States, Britain, France and other European and American countries are still shrouded in the aftereffects of health events, and have not yet fully eased. In the overseas market, it is not easy for Xiaomi to maintain a relatively good business scale and profitability, or even rise. This means that Xiaomi’s international competitiveness is relatively strong, and the excellent performance overseas is expected to continue to promote the further rise of its share price. Compared with other countries in the world, China has recovered completely. No matter the social order, the company’s factories have returned to work and production, and people’s daily life has returned to the previous level. But overseas countries are not so lucky, still struggling with the impact of health events. The overseas mobile phone manufacturers also suffered heavy losses. This is a good opportunity for Xiaomi to seize the territory overseas. < p > < p > according to the statistics released by IDC, Xiaomi’s current market share of smart phones ranks fourth in the world, second only to Huawei, Samsung and apple. Now, affected by Huawei’s weakness overseas, Xiaomi, based on its geographical and price advantages, is very likely to gain Huawei’s share of the European and Latin American markets previously lost. Once this conjecture is realized, Xiaomi’s global market share is expected to increase from 8.1% in 2019 to 9.2% this year, and may reach 11.3% in 2021. With the increase of cashing space of Xiaomi’s overseas business, the competition pattern of domestic smart phone market will also change, which will further enhance the income of Xiaomi’s Internet service business at home and abroad. At the same time, Xiaomi’s diversified business prospects are relatively broad. Compared with other peers’ single brand profit model, Xiaomi’s business extension brings Internet services, increases the business scale and builds a relatively stable business ecology. Xiaomi’s revenue in the first half of the year mainly relies on three business sectors: mobile phone business, IOT and consumer products and Internet services. The revenue of these three businesses reached 59%, 28% and 11%, respectively, so it can be seen from this that the whole revenue structure of Xiaomi is relatively healthy. Not because of the loss of a single business, will receive a great impact immediately. < / P > < p > after all, there are still bottlenecks and ceilings in the mobile phone business. For example, Xiaomi’s products such as air conditioning, household appliances and smart home are all enriching their own ecosystem and enhancing the anti risk ability of the whole group. Therefore, the future development of Xiaomi group has great space. Privacy Policy