Haier Zhijia enters the world’s top 500 again, starting from Zhijia’s experience of the butterfly change of cloud

After announcing the privatization of Haier electric appliances, Haier Zhijia was once again listed in the top 500 of the magazine, ranking 435, up 13 places from last year. < / P > < p > this benefits from the global layout of Haier Zhijia, which also verifies the leading development of Haier smart home experience cloud strategy. With the completion of the privatization of Haier electric appliances, under the promotion of smart home experience cloud strategy, Haier smart home has more complete components, richer scenes and larger ecology. < p > < p > cloud computing is a very popular field and a new distributed computing method. So, what is the experience cloud that Haier Zhijia is building? < p > < p > according to the definition, Haier Zhijia experience cloud uses advanced Internet of things, artificial intelligence, big data, cloud computing and 5g technology to build a win-win and evolving smart home cloud platform for users, makers and ecologists. Through the massive network device data and user behavior data to form a real-time life portrait of users, Haier Zhijia experience cloud provides every user in the world with the best experience of a better life, from smart home appliances to smart scenes, and then to the whole process of clothing, food, housing and entertainment. < p > < p > Haier Zhijia experience cloud needs all home appliances connected to the Internet. For example, after the refrigerator is connected, it can intelligently recommend healthy recipes and order vegetables, meat and eggs and other foods according to the health status of users. < p > < p > through Haier’s smart speaker as the control entrance, as long as you say & quot; small excellent & small excellent & quot; you can control the temperature, curtain, and lighting of the living room. The technologies used include Internet of things, cloud computing, artificial intelligence, big data, etc. < / P > < p > in addition, Haier Zhijia experience cloud has also built an ecological network centered on the best user experience. Through the Internet of clothes, Internet of food, air network, water network and other ecological sub platforms, Haier Zhijia experience cloud has created an ecological circle of win-win and co creation to provide services for users through various resources such as detergent, food and decoration services. In addition to the Internet of things and cloud computing technology, Haier Zhijia experience cloud has another unique feature, which emphasizes that experience is the first;. < / P > < p > in the past, users used refrigeration of refrigerators, temperature adjustment of air conditioning, and cleaning clothes of washing machines. However, on Haier Zhijia experience cloud platform, users not only enjoy the most basic functions of these home appliances, but also upgrade the functional services to the level of experience. < / P > < p > when buying refrigerators, we buy healthy food, when we buy washing machines, we buy high-end care services, and when we buy air conditioners, we buy healthy air. What’s more, these experiences are tailor-made for users by using big data and artificial intelligence technology according to the needs of users. < / P > < p > compared with traditional home appliance enterprises, Haier Zhijia experience cloud will bring multiple changes, which can be seen from three aspects: changes to products, changes to the industry and changes to Haier Zhijia itself. < / P > < p > first, scenarios replace products. Because Haier Zhijia emphasizes experience first, it takes the lead in turning seller’s electric products into selling scene service. < p > < p > focusing on users’ needs for various scenarios such as clothing, food, housing and entertainment, Haier Zhijia has subdivided more than 30000 scenes, covering all walks of life. Not only give you a brand-new smart home, Haier Zhijia can also transform and upgrade the old home for users through its business. For example, on the Haier Zhijia app, you can select the office reform scheme of the balcony, including washing and drying linkage, washing and drying linkage, fitness balcony and other scenarios. In the same way, kitchen appliances, living room appliances, bathroom appliances and bedroom appliances are designed and sold according to the needs of users. This greatly improves the consumer experience, aesthetics, practicability and intelligence of the users. Secondly, ecology covers the industry. Haier Zhijia’s main business is still focusing on the family, extending from home appliances to smart families, and then to the customization of clothing, food, housing and entertainment solutions. At present, the scenario solutions provided by Haier Zhijia include many industries such as decoration, laundry service, food supply, fitness equipment, etc. < p > < p > as a result, Haier Zhijia combined with the ecological resources of many industries such as retail, logistics, food, clothing, finance, education and so on, has built Haier Zhijia online app and offline No.1 experience store into the entrance of hundreds of millions of families, and built Haier Zhijia into a platform for ecological co creation and win-win. < / P > < p > thirdly, for Haier Zhijia itself, it is realizing the transformation from selling hardware to selling ecology. As we all know, the value-added service revenue from games, Internet advertising and other aspects of the current mobile phone enterprises has accounted for 10% of the total revenue, and this part of the revenue is far higher than the profit margin of hardware sales. < p > < p > through the experience cloud, Haier smart home realizes the comprehensive implementation of smart families, and also brings income from ecological services. According to the financial report, in 2019, Haier Zhijia realized the ecological income of Internet of things of 4.8 billion yuan, with a year-on-year increase of 68%. < / P > < p > it is obviously out of date to define Haier Zhijia as a household appliance brand, from the Internet appliance to the scene, and then to becoming an ecological platform to meet the win-win situation of users and partners. The industry points out that today’s Haier Zhijia, as an ecological brand, not only gains ecological benefits from the combination of software and hardware, but also provides a model for enterprises in the era of & quot; how to innovate. < p > < p > Haier Zhijia has become a butterfly because of cloud experience;. Smart home experience cloud is the way to embrace the Internet of things and build a smart home, and also represents the future of the industry. Continue ReadingDeveloped a “plug and play” solar power generation scheme, and “5B” won a $12 million round a financing

Author: zmhuaxia