On the evening of August 26, Meitu, which has won great success with its beautiful camera, released its mid-2020 financial report. In the first half of the year, the total business income of METC was 557.5 million yuan, with a year-on-year increase of 20.1%. The net profit attributable to the parent company was RMB 24.94 million yuan, and the loss was turned back on a year-on-year basis. < / P > < p > “business drivers come from targeted strategies, growing gross margins and cost control measures.” Meitu explained that. In the subsequent financial report conference call, it pointed out that in the first half of the year, the company reversed the previous situation of relying on online advertising revenue, and achieved overall revenue growth in non advertising businesses such as advanced subscription and talent content marketing solutions. As of the first half of 2020, Meitu’s online advertising revenue has reached 318 million, accounting for 57% of the total revenue from 78% in the same period last year. The proportion of non advertising business increased to 42.9%. Among them, the revenue from advanced subscription business and in app purchase business was 84.12 million yuan, up 209% from 27.21 million yuan last year. Meitu said that the company’s cash flow model has been gradually to the direction of diversification, and has begun to achieve results. < / P > < p > in terms of the number of users, the total number of active users of the United States Library reached 295.4 million, an increase of 4.6% compared with December 2019. Among them, the number of monthly active users of Meitu XiuXiu increased by 4.2% to 1213 million. In addition, the average daily use time of users of USTC reached 15.4 minutes, 13.2% higher than that in the second half of 2019. According to Meitu, this is mainly due to the company’s continuous efforts in community transformation, content innovation, user interaction, etc., and the user participation of Meitu XiuXiu continues to increase. < p > < p > on August 27, the stock price of mitco opened higher, opening at HK $1.64, with an intraday increase of 10% – 14.19%, up to HK $1.81/share, with a total market value of HK $7.59 billion. In the first half of 2019, the company achieved a revenue of 464 million yuan, a year-on-year decrease of 4.7%; in the whole year of 2019, the company achieved a revenue of 977.9 million yuan, a year-on-year increase of 3.2%. In the first half of 2020, the company achieved a revenue of 557.5 million yuan, with a growth rate of 20%, and its performance was significantly accelerated. According to Metco, this is mainly due to the strong growth in revenue from advanced subscription services and in app purchases, as well as other revenue. According to Mattel, advanced subscription services and in app purchases are mainly from overseas products beautyplus and airbrush. The business increased by 209.2% year-on-year to 84.128 million yuan, close to the annual revenue of 85.987 million yuan last year. < / P > < p > in addition, in the first half of the year, the company has carried out more explorations on its business model. “Talent content marketing solution” was officially launched in the first half of 2020. Under the brand of “Meitu Meishi”, the business is intended to provide a platform for communication between KOL and Koc, and to establish a network wide content marketing ecosystem. At the same time, it also provides some supporting solutions, such as recruitment, training and settlement. < p > < p > according to Midea, the revenue of “talent content marketing” business in the first half of 2020 has exceeded 100 million yuan. On the one hand, the business will bring more promotion income to MCN customers, on the other hand, it will bring business realization opportunities to METSTAR users, and promote the content production on the platform of Meitu. < p > < p > based on the growth momentum brought about by innovative products, CEO Wu Xinhong said that in the future, Meitu will try to empower the beauty industry through its own “beautifying” technology. At present, Meitu has incubated beauty and medical beauty business. Nu Skin business “Meitu Yifu” focuses on AI skin measurement and beauty solutions, and is favored by leading skin care brands and beauty salons. At present, it is trying the business model of hardware sales and advanced subscription online simultaneously. < p > < p > since its establishment in 2008, Meitu company has positioned itself to take photos and beauties, and has created a series of hardware and software products, such as Meitu XiuXiu, Meiyan camera, Meitu mobile phone, meipai, meimake-up camera, and chaoself photo. Meitu told time finance that after shutting down its loss making smart phone business in 2019, the company is now focusing on Meitu XiuXiu. < / P > < p > it can be seen that in the 12 years since the birth of Meitu XiuXiu, people’s demand for beauty has been growing, and the related beauty products have gradually diversified. At present, there are more than 30 beauty camera apps searched in the app store. In terms of the number of downloads, the top ten are Meiyan camera, Qingyan camera, faceu Jimeng, B612 Kaji, no other camera, clip, Tiantian P-map, etc. However, the industry structure is relatively stable. According to the domestic authoritative third-party data agency questmobile released the photo taking list app data from April to may 2020, Meiyan camera continues to lead the photography list with higher monthly live data. In June, Meiyan’s monthly life was 55.1499 million, and the number of B612 Kaji and faceu mobile users ranked second and third with 33.311 million and 31.6959 million respectively. < / P > < p > from the perspective of foreign investment, Meitu has continuously strengthened its technology and platform capabilities based on Meiyan cameras and other products. For example, we have successively invested in Liangfeng platform of AR company to enhance the company’s ability in virtual beauty technology; we have invested in social e-commerce platform goxip to explore the possibility of realizing e-commerce. < / P > < p > “Meitu has a large number of accurate users, of which 70% are female users. They love beauty and share, and are producing high-quality original content platforms every day. We hope to tap from users potential ordinary people, original designers, original video masters, etc. to enrich our platform content.” Meitu CEO Wu Xinhong mentioned in the financial report conference call. < / P > < p > “the breakthrough point of Meiyan camera should be to break through the attributes of tool products and gain more user stickiness under the current stock competition, so as to improve the liquidity space.” Yi Guan analysis new media industry analyst Ma Shicong told time finance. However, Ma Shicong also pointed out that the transformation of Meitu XiuXiu from Meitu tool to community platform has not achieved outstanding results in terms of talent precipitation, content precipitation and user precipitation, while the competitive advantages of social media platforms such as microblog and xiaohongshu are more obvious, and the trend of video industry will also increase the pressure on the content of talents in the image category. gather and watch! Huawei P40 Pro evaluation: excellent mobile phone photography elegant design, do you like it?