In the face of the increasingly fierce competition in the market, innovation alone may not be enough. In this regard, it is necessary to have a product strategy different from that of its competitors. Now is the era of full screen, but according to the analysis of relevant industry insiders, due to the failure of battery technology, the development of smart phones towards “true” full screen is also limited. In this regard, various manufacturers are also trying to narrow the border of mobile phones.
the author vaguely remembers that the curved screen on Samsung S8 series is extremely popular, which also drives a certain amount of sales of Samsung, which lays the foundation for Samsung to become the first in the world. Even in the era of rapid development of science and technology, hyperbolic screen only appears in the high-end flagship models such as Xiaomi 10 pro, Huawei P40 pro and oppo find x2 pro, and the iterative flagship and midrange models have not yet been popularized.
the natural curved screen can be continued to this day, but it has its own reasons and benefits. In contrast, those flagship models with hyperbolic screens give us the first impression that the proportion of screens has increased a lot. The addition of curved screen can make the texture of the whole machine more delicate, increase the grip feeling, and improve the visual effect by reducing the width of the border. Since this is the case, why is this design not popular?
even so, hyperbolic screens are also criticized by many consumers. This is also reflected on the Huawei mate 20pro before this. Under the white background, there will be gray, dark and green on both sides, which greatly affects the impression. In addition, when watching the video in full screen, the display area of the curved surface will appear the distortion of text and picture. In addition, due to the curved surface, there will be reflection, which will inevitably block the content that should be displayed.
at the same time, the development of curved screen by various manufacturers has not reached the perfect level. In other words, curved screen is only reflected in the proportion of the screen, not for special operations. At first, consumers were still more interested in this, but after the three-point fever passed, I’m afraid that the remaining only shortcomings. For the lack of functionalization, the existence of curved screen has little significance.
the main reason why this function has not been popularized may be the price factor. After all, iterative flagship and midrange models have always been the “volume” of players, and they are the main source of profits for manufacturers. What can be saved must be saved. In addition, it is the maintenance cost, and the replacement screen of the mobile phone with curved screen is much more expensive than that of the ordinary mobile phone, which undoubtedly increases the cost of consumers.
but? If you can apply the curved screen well, it is also quite good. For example, Xiaomi cc9 pro, a different millet flagship, adopts the hyperbolic screen scheme. Its main purpose is to cover up the thickness of the whole machine, so as to create a light and thin feeling for consumers in the visual effect. Maybe this is the purpose of most high-end flagship nowadays!