How long can vipshop, which makes money in silence, still have a “wave”?

Speaking of today’s online shopping platform, we often think of Jingdong, Taobao and pinduoduo. It can be said that these three people have become a tripartite confrontation in the whole e-commerce field! < / P > < p > as a vertical e-commerce platform focusing on high-end brands and women, vipshop is definitely an “old man” in this industry, and the slogan “all are proud brands, only selling silly prices” is well known! < / P > < p > take a look at Chen Ou’s Jumei products. Vipshop and Jumei premium products are both products of the same era. However, Jumei premium products have long been out of the market and only vipshop is still strong. But is vipshop’s status quo really good? < / P > < p > it has to be said that vipshop is still active in people’s eyes. Whether it’s a hit TV series or a variety show, you can always see vipshop. < p > < p > for example, vipshop appeared in the popular variety shows some time ago. In addition, we can see the implantation of vipshop in recent popular TV series and TV series, which once again brushes a wave of existence in the hearts of the public! What’s more, the ability of e-commerce to make profits is amazing! < / P > < p > as we all know, the Internet e-commerce platform is a very expensive project, and it is even more difficult to make a profit. The most typical example is Jingdong. After more than ten years of development, today’s Jingdong can be said to be barely profitable, but in the past decade or so, Jingdong has been in a state of loss. However, it has to be said that vipshop is indeed a wonderful flower among many e-commerce platforms, because as an old and tepid e-commerce platform, it has been profitable for more than 30 consecutive quarters! < / P > < p > Yes, in the latest financial report released in May this year, although the company’s net profit has declined due to the impact of this year’s epidemic, vipshop’s performance is still strong on the whole and has continuously recorded its own profit! According to the financial report, the company’s net profit attributable to ordinary shareholders in the first fiscal quarter of fiscal year 2020 was 685 million yuan, a year-on-year decrease of 21.49%; the operating income was 18.793 billion yuan, a year-on-year decrease of 11.85%. < / P > < p > first of all, for consumers, especially female consumers, brand has always been the most important element. Therefore, the differentiated vertical e-commerce of vipshop, which mainly focuses on the “clearance sale”, really captures the psychological characteristics of consumers. And it can also have its own unique living space in today’s e-commerce platform gathering! < / P > < p > in addition, another important factor that vipshop can make a leap in profitability from other e-commerce platforms is its vertical commodity brand! < / P > < p > most of the brands sold at vipshop are clothing and beauty brands. You should know that these categories have a great advantage in gross profit, most of which are higher than 20%. Therefore, the platform will get more profit sharing under the characteristics of high gross profit. The reason is also very simple. Although vipshop has its own brand to sell this moat, in the long run, the moat may not be broken. After all, the evolution of the industry will bring a lot of changes to the moat. Because brand sale is to be completed in a promotion stage of the whole brand supply chain, and if brand merchants gradually find a way in the e-commerce channel, then the moat of brand sale will be broken! < / P > < p > for a simple example, today’s live delivery with goods is becoming more and more popular, and the logic behind it is brand sales. Therefore, it has become a new trend for brands to find well-known anchors and carry out live broadcasting with goods at preferential prices. And this way, to a large extent, will reduce the brand owners’ dependence on vipshop. < / P > < p > in a word, for the whole industry, vipshop’s playing method has been aging. Although vipshop is still in its own comfort zone, for the longer term future, if vipshop still relies on this moat, the river may wither! Continue ReadingXiaomi new machine real machine exposure center dig hole screen design or high color thousand yuan machine