How many overseas markets has Xiaomi ov captured?

a month ago, millet founder Lei Jun ushered in a good news, he can not hide excited in the personal WeChat official account, in the third quarter of 2014, millet first entered the world third, 6 years later returned to this position. In the third quarter of this year, for the first time, the overseas market revenue of Xiaomi exceeded that of domestic market. The earliest overseas competition of Xiaomi ov took place in India. When senior executives of oppo and vivo arrived in India for research, Lei Jun also set a goal of “treating the Indian market as a local market.” < p > < p > after that, Huawei made great efforts in the high-end market. In the overseas market, especially in Europe, where the consumption power is high, Huawei successfully ranked among the top three in the world in terms of mobile phone sales, and pushed apple out of the altar to replace its second position, ranking second only to Samsung. Such achievements have been amazing both inside and outside the industry. < p > < p > witnessing Huawei’s success in the high-end market, Xiaomi ov has also successively impacted the high-end market, setting up overseas headquarters, recruiting recruits, attracting online and offline channel providers, and investing heavily in marketing. < p > < p > Huawei has always been a competitive player in the overseas market. However, with the ban issued by the United States for several times, Huawei’s mobile phone software and hardware from system services to chips are under control. Huawei is faced with the crisis of Google cutting off supply to Android, and on the other hand, it encounters the termination of cooperation from chip suppliers, and the chip inventory is in urgent need. Under pressure, Huawei decided to sell glory. On November 26, Ren Zhengfei, founder of Huawei’s internal website Xinsheng community, published a speech at the honor farewell party, saying that glory left Huawei for agents and distributors in 170 countries, “to make the dry channels full of water when the water source is not broken.”. < p > < p > Huawei has not given up the high-end market represented by Europe while preserving its high-end products. However, the overall sales of Huawei mobile phones overseas are still very difficult. In March this year, according to foreign media information reports, Huawei’s internal forecast is that the annual shipment volume will drop by about 20%. At present, Huawei has shifted its focus to the domestic market. < / P > < p > is followed by considerable data growth. Xiaomi’s market share in Europe has surpassed Huawei for two consecutive quarters. According to canalys, oppo’s market share in Europe reached 3%, with a year-on-year increase of 396%. However, the Indian market has changed, Samsung has taken the position of Xiaomi, while oppo and vivo are also expanding, launching new products and laying out the whole line of low, medium and high products. < / P > < p > in the European market, Xiaomi ov has constantly launched high-end mobile phone products, but they still have to face rivals such as apple and Samsung. How much share have they captured so far? Xiaomi has gone further and further in overseas markets, and its territory has expanded from India and Southeast Asia to Europe and the United States. Xiaomi, who has been working in overseas market for a long time and was once not optimistic, finally produced a good report card. This is largely affected by external factors. The impact of the epidemic has just gone away, and the boycott of “made in China” incident caused by Sino Indian friction broke out. The ban put Xiaomi in a shackle. Under the dual influence of < / P > < p > under the dual influence, Xiaomi’s mobile phone shipment in India declined significantly, even as high as 50.6% in the second quarter of this year compared with the same period last year, while Samsung seized the top position in the mobile phone market in India. < / P > < p > India is Xiaomi’s first battlefield overseas, which is also one of the most fierce overseas battlefields for domestic mobile phones, because outside China, India is the world’s largest smartphone market. < / P > < p > this means that in all overseas markets, Millet’s product line and supply are all tilted to India. Lei Jun once mentioned: “we will treat the Indian market as the local market.” However, Xiaomi did not have a smooth life during this period. In 2016, Xiaomi’s mobile phone sales experienced a cliff dive, and its global share fell from third to fifth, which was overtaken by its rival Huawei. This is a very difficult time for Lei Jun to say frankly. However, shortly after Xiaomi’s “thousand yuan machine” Hongmi note 4 was launched, its low price and a certain level of mobile phone quality won the favor of Indian consumers, and its market share in India began to surpass that of Samsung, ranking first. Since then, this data has lasted for 12 quarters. It can be seen that in the overseas market, Xiaomi still continues the tried and successful cost-effective path in the domestic market. With this, Xiaomi has won the middle and low-end market in India. Nowadays, the competition in Indian market is intensifying, and Xiaomi has begun to further impact on the high-end market. In 2020, Xiaomi will restart poco, a sub brand without new products in India for a long time. The newly released model poco F2 Pro costs about 40000 rupees. < / P > < p > this model has been verified by the market in China, that is, the relabeled redmi K30 pro, with a price of 40000 rupees, has become a very challenging high price in the Indian market. < / P > < p > although Xiaomi has not been able to continue to occupy the first position in India, it has already opened up overseas markets outside India, among which Europe has played a role of rescue. < p > < p > according to canalys statistics, in the third quarter of 2020, Xiaomi’s global smartphone shipment exceeded Apple’s, ranking the third in the world after Samsung and Huawei, with a market share of 13.5%, ranking first among the top five manufacturers in terms of year-on-year growth. < / P > < p > this is largely due to the contribution of the European market. Europe has become Millet’s second largest overseas market and maintained a high growth rate. In the third quarter of 2020, the shipment volume of Xiaomi mobile phones in Western Europe increased by 107.3% year on year, accounting for 13.3% of the market, and the market share of central and Eastern European market in the third quarter reached 26.9%. < p > < p > Europe was originally a dominant market for Huawei, but coincidentally, when Huawei was in a dangerous situation, oppo and vivo had not yet had time to deeply explore this market, while Xiaomi quickly filled the position. < / P > < p > when entering the Spanish market, Xiaomi launched in Carrefour, MediaMarkt and phone house at the same time. Xiaomi has made great efforts in the development of channels in the local market, including online e-commerce, offline supermarket, physical stores and operators, which has helped the competition of Xiaomi’s mobile phones. However, Europe was the representative high-end mobile phone market in the world, but the high-end product line of Xiaomi mobile phone was not high at that time. Ten years ago, when the company was founded, Xiaomi was determined to be the best mobile phone in the world, selling for half the price. This concept has also extended to the European market. < / P > < p > for a long time, Xiaomi mainly focuses on the low-end market in Europe. In the early stage, Hongmi mobile phones were used to stimulate some European consumers who were price sensitive and pursuing cost performance. The starting price of Xiaomi 9 in China is 2999 yuan, while the 6GB + 128GB version with the same configuration needs 499 Euro overseas. The starting price of Xiaomi 10 is 3999 yuan in China, and the 8GB + 128GB version with the same configuration starts at 799 Euro overseas. However, in the Indian market, vivo and oppo focus on offline channels and publicity strategies, which are different from Xiaomi’s main strategy of cost performance and online. < / P > < p > in the offline channel, vivo introduced the successful domestic agent system into India. After that, vivo mobile phones quickly appeared in stores in hundreds of cities in India. In addition, the distributor cooperation system, including incentive mechanism including high rebate point, was introduced into India, which made more distributors start to cooperate with vivo. < / P > < p > oppo’s playing method is very similar to that of vivo, and its offline channel is also good at it, and it does not forget to give high rebate points. According to, some industry insiders close to oppo said that in order to expand the market in India, oppo has become a temptation to bring some domestic channel operators to the Indian market with high scores. The share of oppo’s offline distributors was as high as 23%. Advertising has always been the specialty of vivo and oppo. It used to gain popularity in China, and this strategy has also been used in the Indian market. < / P > < p > cricket has a huge influence in India, and vivo won the sponsorship qualification of Indian Cricket Super League with about $330 million in 2017, which is 5.5 times higher than the previous amount. Oppo was awarded the right to name India’s national cricket team for five years at a bid price of 1.145 billion yuan. < / P > < p > the high-cost advertising has greatly increased the brand awareness of oppo and vivo, and the sales volume has also increased. India, which pays more attention to offline channels, has also given two players opportunities to perform. The mobile phone shipments of the two companies in India have been rising all the way, once surpassing Huawei and Xiaomi. < / P > < p > however, oppo and vivo compressed the profits of offline channel operators in order to obtain more revenue in 2018. According to Indian media reports, the reduction amount was as high as 40%, which aroused the dissatisfaction of Indian retailers. About 10000 retail stores stopped selling the products of the two companies. At the same time, it has not affected the growth of low-end models in India. This eventually led to the negative impact of the decline in market share. According to IDC’s report, oppo’s mobile phone sales in India in the fourth quarter of 2018 fell by half compared with the third quarter. Vivo fell 41% month on month. < / P > < p > according to counterpoint data, oppo ranked fifth in India with 10% market share in the third quarter of 2020, while vivo ranked third with 16%. Samsung and Xiaomi ranked in the top two with 24% and 23% respectively. < / P > < p > it is worth mentioning that the market share of realme in India in the third quarter of 2020 is 15%, which is only 1% lower than that of vivo. < / P > < p > realme is a sub brand of oppo. On May 1, 2018, oppo announced the launch of realme for the Indian market. Only half a month later, realme 1 was sold exclusively on Amazon India. < / P > < p > the price of realme 1 is between RP 8990 and RP 13990. It is mainly aimed at the middle and low-end mobile phone market in India, and its biggest rival is Hongmi. This year, the situation in India has changed, but oppo does not seem to have shifted its focus. It still adheres to the original plan, marketing new products and actively exploring the market in combination with the Diwali festival and the sales season of Indian Cricket Super League. < / P > < p > in October 2017, vivo announced to take the Russian market as the bridgehead to enter the European market; around 2018, oppo began to focus on the medium and high-end market to improve its profit margin. At the same time, it officially announced that the first model to be introduced to the European market was find x, which was also the flagship model launched by oppo every two years. < / P > < p > however, the European market is not in line with the original ov playing method. This is a market dominated by operators, and local operators have mastered important sales channels. Maintaining operator relationships and strong subsidies are part of OV’s exploration and learning. At the Reno 3 conference, Wu Qiang, vice president of oppo, mentioned that oppo was the first manufacturer to officially release 5g mobile phones to the Western European market, and also the first manufacturer to officially launch 5g mobile phones in the Western European market. In the first few months of its launch, oppo Reno 5g mobile phones accounted for about 20% of the 5g segment in Switzerland. < p > < p > affected by the ban, Huawei’s market share has declined significantly since the second quarter of 2019. According to canalys, Huawei’s market share rose from 22.4% of Q2 in 2018