How to deal with the price war between apple and iPhone 12?

As early as the beginning of the year, I predicted that Apple would launch a price war this year after the iPhone 11 price cut boosted sales. Now it seems that Apple’s price war is a little early. < / P > < p > according to a number of netizens, pinduoduo’s 10 billion subsidy channel, iPhone 12 and mini phones have dropped by 1000 yuan. Considering that the double 11 and double 12 promotions have passed, the direct reduction of 1000 yuan is brutal. You know, the iPhone 12 has been on the market for more than two months. < / P > < p > in the view of many people, pinduoduo platform’s iPhone 12 price is reduced by 1000 yuan, which does not mean that Apple has launched a price war. But we can’t ignore the fact that when the iPhone 12 series first came into the market more than two months ago, there was a document circulating on the Internet that Apple prohibited dealers from transferring the iPhone 12 to e-commerce platforms, including pinduoduo. How could pinduoduo have a thousand yuan price cut iPhone 12 without Apple’s acquiescence? < / P > < p > strictly speaking, it’s not Apple’s official behavior for pinduoduo to reduce the price of the iPhone 12 by 1000 yuan, but the price war has already begun. After the launch of the iPhone 11 last year, e-commerce platforms began to cut prices and promote sales, and offline stores followed suit. Moreover, Apple’s price war last year was dominated by e-commerce platforms and followed up by offline channels. It can’t be ignored that the iPhone 12 of offline stores also has a certain discount. < / P > < p > consulted several mobile phone stores, of which the discount range of iPhone 12 Mini is more than 500 yuan, and the discount range of iPhone 12 is 300-500 yuan. However, the sales volume of the green iPhone 12 is relatively good, with a discount of about 100 yuan. According to incomplete statistics, the average discount of iPhone 12 and mini is more than 400 yuan. < / P > < p > due to the subsidy of pinduoduo platform, it is not difficult to understand that the price of iPhone 12 and mini is reduced by 1000 yuan. Whether it’s platform subsidies or channel profits, thousand yuan discount has appeared, and consumers will benefit from it. For other mobile phone manufacturers, the drop of 1000 yuan for iPhone 12 has become a threat. You know, after the price reduction, the iPhone 12 only costs 5299 yuan, which will impact the sales of domestic flagship mobile phones. < / P > < p > at present, in the price range of about 5000 yuan, domestic android flagship products include Huawei mate 40, Xiaomi 10 and vivo’s X50 PRO +. After the release of Xiaolong 888 chip, Xiaomi, vivo and oppo will release new mobile phones, and the pricing will certainly be around 5000 yuan. From this point of view, the sales of domestic iPhone will be impacted by the price reduction of 12 thousand yuan. < / P > < p > for consumers, the iPhone 12 is more cost-effective after complementing the 5g short board. Specifically, the performance of A14 chip with 5nm manufacturing process is no worse than that of snapdragon 888; IOS system is also a big advantage. At the same price, many consumers will definitely choose iPhone 12 as their first choice. After all, many consumers still value apple as a brand. < / P > < p > to be sure, the 1000 yuan price reduction of iPhone 12 is just the beginning. Once the production capacity of the iPhone 12 series is stable, the Pro Series is no longer out of stock, and the price reduction will be even greater. After tasting the benefits of price reduction on sales, Apple will certainly set off a price war this year, and the drop of 1000 yuan in iPhone 12 is a signal. < / P > < p > for many years, the price war runs through the development of domestic mobile phone industry. In the face of Apple’s price war, domestic mobile phones may only be able to deal with price reduction. Apple’s domestic mobile phone has no chance of winning if it has a low profit. To be sure, a thousand yuan reduction in the price of the iPhone 12 will be a headache for domestic mobile phone manufacturers, because a reduction in the price will lose profits, and if it doesn’t, it will lose the market. Continue ReadingDeveloped a “plug and play” solar power generation scheme, and “5B” won a $12 million round a financing