Huge loss of 330 million euro! ADI can only rely on the Chinese market to save his life

Recently, Adidas released its latest results for the second quarter of 2020. According to the financial report, Adidas lost more than 330 million yuan in the second quarter, resulting in a 34% drop in overall revenue! However, the good news is that although the sales volume of offline stores has fallen sharply due to the epidemic, the online e-commerce business has increased by 93%, but the performance of offline stores and the trend of the epidemic situation are still the key to the overall recovery of performance. < / P > < p > although the second quarter’s financial report of Adidas is still in a state of loss, the result has been higher than Adidas’s expectation. After all, compared with the first quarter, with the relative control of the global epidemic situation, the sales volume of adidas has shown signs of improvement. Due to the impact of the epidemic, adidas has closed 70% of its offline stores worldwide since April this year. Four months later, 92% of Adidas’s offline stores closed due to the outbreak have resumed business. However, even so, Adidas said that although the stores have resumed business, the offline sales still haven’t recovered to the average level, and the conversion rate still needs to be improved. At present, Adidas is optimistic about the company’s performance in the third quarter as a whole. They believe that the company’s sales volume in the third quarter will steadily increase and improve compared with the second quarter, but it will still be lower than last year’s level. Therefore, the company estimates that Adidas will not only turn loss into profit in the third quarter, but also generate a profit of 600-700 million euro. But for the profit and performance of the whole year of 2020, Adidas believes that there is still uncertainty in the second half of the year, so it can not be predicted. < / P > < p > it is worth mentioning that the adidas business in China achieved double-digit growth in May and June in the sales of Adidas in the second quarter. Thus, China is still one of Adidas’s largest markets. < / P > < p > in order to recover its revenue performance as soon as possible, Adidas recently launched a series of new series of forecast products for China’s market. < / P > < p > in fact, this is not adidas’ first attempt at national fashion products. In the promotional film in early 2020, Adidas used the spokesperson Jay Chou to shoot a group of MV of retro national tide wind, and fully displayed the elements of China’s Tang Dynasty, which made people think of the prosperous Tang Dynasty, and gained high popularity in micro blog. However, Guochao and Guochao obviously belong to the trend of a country, and the emergence and popularity of this word is also due to the trend brought about by many Chinese brands such as Li Ning and Feiyue, which are young Chinese consumers, in recent years. As a foreign brand, Adidas is bound to violate the original meaning of the word if it plays with national fashion. So, does anyone really want to buy ADI’s national tide series? Baidu continues to work on quantum computing to lay a solid foundation for new infrastructure construction

Author: zmhuaxia