Recently, IDC released the second quarter of this year’s Tablet PC shipment report. According to the data, in the second quarter of this year, the total sales volume of tablet computer market reached 6.61 million units, with a year-on-year increase of 17.1%. In the first quarter, due to the impact of the epidemic, the shipment volume decreased to a certain extent, while the increase in the second quarter was due to the work demand of students’ online classes and office workers.
according to different categories, we can see that the shipment volume of traditional straight Tablet PC Q2 was only 2.69 million, a decrease of 41.6% year-on-year, while the shipment of new plug-in keyboard tablet reached 3.92 million, an increase of 286% year-on-year. Compared with the traditional tablet computer, the tablet operation with the plug-in keyboard is more convenient. It can not only be used for online classes and drama, but also has more advantages in productivity.
according to the sales volume of different brands, iPad still ranked first in the domestic tablet market, with 2.76 million units shipped, up 18.7% year-on-year. Huawei ranked second, with 2.45 million units shipped, but the highest year-on-year growth was 59.6%. Microsoft and Lenovo are third and fourth respectively. Among the top four brands in terms of shipping volume, Lenovo is the only one to show a decline.
the reason for this situation is that iPad has unique ecological advantages, and its position in tablet computer field is higher than that of iPhone in mobile phone field. Huawei is also actively building ecological applications, and has begun to take shape, has been recognized by consumers. Microsoft has launched a number of windows system tablets, office is very convenient, but the price is relatively expensive, so it has become the choice of some office workers. Compared with these three brands, the competitiveness of other brands is slightly insufficient. Continue ReadingYueshang group has become the third social e-commerce service platform listed in China after being gathered in pinduoduo