Recently, the international data company released the second quarter of China’s tablet tracking report. According to the report, in the second quarter of 2020, China’s Tablet PC shipment reached 6.61 million units, with a year-on-year growth of 17.7%, in sharp contrast to the sluggish performance in the first quarter. In the post epidemic era, the domestic market recovered well. IDC said that after coming out of the low production capacity, the continuation of unfinished orders in the previous quarter and the large replenishment of channel inventory strongly promoted the growth of tablet PC shipment in the second quarter. Remote office, online classes and home entertainment also continue to drive consumer demand for tablets.
according to the IDC report, among the 6.61 million tablets shipped, 2.69 million were traditional straight tablet computers, down 41.6% year-on-year; and the shipment of detachabletablet reached 3.92 million, an increase of 286% year-on-year. Since last year, the product form transformation of head manufacturers has promoted the rapid growth of pluggable keyboard tablet computers. Compared with the traditional straight board tablet computers, the pluggable keyboard tablet computers are more abundant in function and form. They have powerful entertainment functions, but also have certain productivity. Therefore, they are favored by many users. In the future, such products are bound to be Dominate the tablet market.
in terms of manufacturers, in the second quarter, Apple’s iPad shipment volume was about 2.76 million, up 18.7% year-on-year, accounting for 41.8% of the share, returning to the first place in China. In the first quarter, due to the impact of the supply chain, Apple’s shipment volume dropped sharply, while with the capacity of the OEM and the supply chain gradually returned to normal, apple maintained a high shipment volume. Moreover, the promotion activities of e-commerce platform and various consumption vouchers to stimulate consumption have also successfully stimulated consumers’ purchase desire, and iPad series products have also achieved good results during 618. In the second half of the year, the iPad’s cost-effective products will be updated, which will continue to drive sales.
Huawei ranked second with 2.45 million units, accounting for 37.1% of the market, with a year-on-year growth of 59.5%, ranking first among the top four manufacturers. With the official delivery of 5g matepadpro and the follow-up of 5g version of glory V6, Huawei has taken the lead in the 5g tablet market. At the same time, Huawei has joined the “Education Center” in its new products, and combined with Youdao excellent courses, XRS online school, nano box, onion college and other popular education applications, it has realized the full coverage of high-quality courses from primary school to junior high school Its educational tool attribute will also gain more market space in the future.
Microsoft ranked third with the shipment volume of 230000 units, with a year-on-year growth of 16%, accounting for 3.5% of the market share; Lenovo ranked fourth with a shipment volume of 170000 units, down 19.1% year-on-year. In addition, Xiaomi, which once ranked third in the first quarter, fell out of the top four in the second quarter. Straight screen S20! Samsung Galaxy S20 Fe exposure: 1Hz high brush + snapdragon 865