Among them, the release time as well as the configuration and price of the entire series of iPhone 12 models have also been picked out. Of course, these are not the official information given by apple, but the results of the industry based on a series of anecdotal information and analysis. However, it is worth mentioning that some of the information has high credibility. < / P > < p > on the whole, the price of the iPhone 12 series has not increased significantly compared with that of last year’s iPhone 11 series, or even has not increased. Because of this, many Apple fans say apple is very kind this year. < / P > < p > in other words, if the price of the iPhone 12 doesn’t go up, Apple will be generous? In my opinion, it’s just that apple did the right thing. Next, we will analyze it from three aspects. The so-called market has the relationship between supply and demand. Apple’s iPhone 11 series models last year, after experiencing the “tepid” in the early stage, stimulated consumers by reducing the price, so that the iPhone 11 series became the most popular model in many markets around the world. < / P > < p > it’s clear that there is a subtle relationship between demand and supply that the iPhone 11 series is performing in a different way. So, how to break it? The strategy of reducing prices is effective. This year is a critical period for cook and apple. Therefore, it is a wise move for the iPhone 12 series to continue the low price strategy of the iPhone 11 series. After all, after the epidemic, the intensity of consumers’ internal demand needs to be stimulated by corresponding measures. In other words, Apple has to be sincere enough to take money from consumers’ pockets. < p > < p > take Huawei mobile phones as an example, the mate40 series will also appear this autumn. As far as the current news is concerned, the attention of the mate40 series is no less than that of the iPhone 12 series. At the same time, due to the US ban on Huawei, domestic consumers have shifted from iPhone camp to Huawei mobile phone camp. < / P > < p > as a result, the iPhone 12 series released in autumn is facing great market competition pressure. As a smart businessman, cook can clearly see this, and not raising prices may be the most effective way to attract Android users. < / P > < p > in the Chinese market, the stock of old iPhone users is not small, especially the iPhone 6S users. There are two main reasons why these iPhone users have not started the iPhone 11 series models, which are respectively: < / P > < p > first, the iPhone 11 series does not meet their own needs. Second, 5g is coming. The most economical way to change the plane is to put it in place in one step. As it happens, the iPhone 12 series to be released this fall supports 5g networks. But in order to “clean up” the “nail holders” like iPhone 6S users, Apple needs to think from their perspective. < / P > < p > in addition to the above three factors, in fact, the price of the iPhone 12 does not rise behind Apple’s cost control: for example, it is reported that there is no charging head in the package box of the iPhone 12 series, and the battery capacity is reduced. < p > < p > then, from these aspects, we can see that apple is doing the right thing. After all, there are not many feelings in business. Continue ReadingAmerican companies begin to give up R & D: who should pay for corporate research?