India mobile phone market reshuffle: vivo third, Samsung second, far ahead of the first place

Canalys, a well-known market research organization, recently released the data of India’s smartphone market’s shipment in the third quarter of this year. The data showed that the shipment volume was 50 million units, reaching the highest level in history. According to canalys, due to the impact of this year’s environment, most people have shifted their previous plans for travel or luxury goods to digital products. Therefore, the market performance of digital products is more impressive than that of other categories. According to the data from Amazon’s local e-commerce platform, although the economy is in a downturn compared with previous years, India’s preference for high-end smart phones and cheap prices has not changed. < / P > < p > detailed data shows that the Indian smartphone market shipped 50 million smartphones in the third quarter of this year, an increase of 8% year-on-year. Compared with the second quarter data list, the top five brands in the list have also changed significantly. The top five brands in this list are Xiaomi, Samsung, vivo, realme and oppo. Among them, Xiaomi occupied the first place with 26.1% market share, and the shipment volume reached 13.1 million units, an increase of 9% compared with the same period last year. In the second place was Samsung, which shipped 10.2 million units in the third quarter, up 7% year-on-year. < / P > < p > it is worth mentioning that Xiaomi has been leading the Indian smartphone market for nine consecutive quarters since surpassing Samsung. Looking at the models on sale on Xiaomi’s official website, it can be seen that redmi series mobile phones are still the main sales force of Xiaomi brand in the Indian market, among which entry-level and mid-end models have the highest volume of sales. There are very few flagship aircraft. If you include the redmi K20 Pro released last year, there are two models with Xiaomi 10. In addition, it should be noted that although Xiaomi’s just released Xiaomi 10t is also aimed at overseas markets, it was not included in the third quarter’s shipment volume due to the time of listing. < / P > < p > followed by vivo, realme and oppo, respectively. In the third quarter of the Indian market, the shipment volume was 8.8 million units, 8.7 million units and 6.1 million units, accounting for 17.6%, 17.4% and 12.1% respectively. Among them, realme once again surpassed oppo, with a year-on-year increase of 23%, which is also the fastest growing mobile phone brand in this list. Vivo followed closely, with a growth trend second only to realme, with a year-on-year increase of 19%. Oppo increased by 6% year on year. Although oppo’s ranking is relatively low and the growth trend is not very obvious, it should be the biggest winner if its own realme brand is included, with a total shipment of 14.8 million units. < / P > < p > there is another point worth paying attention to. In the third quarter of India’s smartphone market, four of the top five brands are domestic brands. The combined market share of these four brands has reached an astonishing 73.2%, and the market performance is very good. In addition, Apple also regained its growth momentum in the Indian market in the third quarter, with double-digit sales growth reaching nearly 800000 units. However, according to canalys research director, Apple’s latest iPhone 12 series may not enter the Indian market this year because local network operators have not deployed 5g infrastructure for the mass market, and Apple needs to seriously consider its pricing strategy for new phones in India in the future. 865 optimization is different? These mobile phones should teach you a lesson!