The resources, elements, tools and methods that affect marketing are changing. If the old ways are still used, hard media, star endorsements, channel control and terminal activities will not work. Consumption demand and market competition fully show that the era of mass communication has passed. It is time-consuming and laborious for enterprises to shape their brands in the traditional way, and the effect is not ideal. It is far less valuable and efficient than precision marketing in the era of mobile Internet. In the era of Internet and mobile Internet, the path of brand building has changed fundamentally. From the traditional “outside to inside” brand building + big communication + star endorsement, it has been transformed into “from inside out” consumer precision marketing and interaction. < / P > < p > changes in the underlying logic of marketing. Now is not the era of execution first, but the era of cognitive ability first. Your judgment and cognition of things determine the height of your career. The essence of Internet marketing is distributed. The Internet is not absolutely decentralized, but distributed, not without center, but weakening of center. Continue ReadingAmerican companies begin to give up R & D: who should pay for corporate research?