Xinhua Beijing, August 12, China, the Internet plus Chinese medicine development strategy was signed by Jingdong health and Chinese medicine research and Development Council. In June this year, Jingdong Health Hospital of traditional Chinese medicine and TCM consultation center were officially launched. At the same time, the report of Ali Research Institute also shows that in the list of top 100 brands of time-honored brands, TCM shows a growing momentum. < / P > < p > industry insiders said that with the development of digitalization, the Internet industry chain of traditional Chinese medicine is gradually forming, from pre diagnosis prevention to treatment, from post diagnosis rehabilitation to medicine retail, from in hospital to outside hospital, providing users with TCM products and services throughout the whole life cycle and covering the whole health scene. Traditional Chinese medicine is glowing with new vitality. < p > < p > in June this year, Jingdong Health Hospital of traditional Chinese medicine and TCM consultation center was officially established, and a number of Chinese medicine masters and national famous old Chinese medicine doctors were invited to settle in. On the one hand, Chinese medicine experts such as Chinese medicine masters, state-level famous traditional Chinese medicine and doctors from Grade-A hospitals can provide online consultation, offline green link appointment registration and other services for patients; on the other hand, TCM consultation center will also provide patients with online and offline integrated solutions in the form of expert team consultation. < / P > < p > it is reported that the consultation center of Jingdong Health Hospital of traditional Chinese medicine has set up the inheritance studio of traditional Chinese medicine masters and the studio of famous and veteran Chinese medicine. Based on the academic characteristics and expertise of experts, it has also established various TCM expert centers such as Nephrology, respiration, andrology, oncology, endocrinology, gynecology, cardio cerebrovascular, etc. At the same time, Jingdong Health Hospital of traditional Chinese medicine also launched special services such as prescription of Chinese herbal pieces. Doctors can prescribe TCM prescriptions for patients on the platform, including herbal pieces, granules, powders, water pills, honey pills and ointment prescriptions, so as to meet the needs of more patients for different dosage forms. At present, Jingdong health has realized one-stop online service of traditional Chinese medicine prescription, prescription, decocting and delivery. < / P > < p > “through the combination of online consultation center and offline medical institutions, as well as the docking of grassroots doctors and famous doctors, we can revitalize the local TCM medical resources and improve the local TCM medical level.” Li Ximu, President of Jingdong Health Hospital of traditional Chinese medicine, said that it would formulate standardized treatment plans for dominant diseases of traditional Chinese medicine and grade standards of Chinese herbal pieces, improve the quality of medicinal materials in offline areas, solve the medication problems of common people, and further reduce the cost of seeing a doctor. < / P > < p > coincidentally, recently, the leading chronic disease management platform of China Medical Association has officially launched the chronic disease management service of traditional Chinese medicine department. According to the relevant person in charge of the Federation of Chinese medicine, the characteristic of traditional Chinese medicine is to pay attention to dialectical treatment and treat the symptoms. In particular, tongue diagnosis of traditional Chinese medicine is especially suitable for patients who come back to the clinic. This enables the majority of grass-roots patients to obtain high-level professional online medical guidance at home, which reduces the labor of long-distance travel and greatly reduces the medical expenses. At the same time, the platform can issue traditional Chinese medicine preparations and send medicine directly Home, save time and effort. < / P > < p > according to the introduction, at present, nearly 2000 famous Chinese medicine doctors have settled in the platform of Medical Union, which can provide patients with professional and scientific management services in the field of traditional Chinese medicine, such as online consultation, picture and text consultation, tongue diagnosis, prescription issuing, and prescription dispensing. < / P > < p > the traditional Chinese medicine industry has also recognized the importance of Internet access. On July 17, gushengtang traditional Chinese medicine and Tencent smart retail signed a strategic cooperation agreement, covering all kinds of digital application scenarios in traditional Chinese medicine industry, as well as underlying technologies such as cloud computing, big data and artificial intelligence. < p > < p > it is reported that Tencent will provide the strategic service of “headquarters R & D team + implementation service team” to gushengtang traditional Chinese medicine, ensure the foresight and leadership of gushengtang TCM intelligent retail construction, and become an important complementary force of enterprise information center. In addition, through close cooperation, the two sides will jointly build a digital platform to support the strategic development of gushengtang traditional Chinese medicine, and help gushengtang Chinese medicine successfully realize the digital construction of enterprises in the new era; the two sides will complement each other to build the core competitiveness of gushengtang TCM digitalization.
, deputy general manager of Baiyun Mountain Li Ji pharmaceutical factory, Guangzhou, Xia Xianglong, said that the rapid development of Internet plus technology and big data technology has brought greater convenience to traditional pharmaceutical enterprises. Through the “Internet plus”, the potential of Chinese medicine is being realized. Take Chen Li jipushen e-commerce service platform as an example. Since its establishment in 2014, the platform has broken through from the initial annual sales scale of 20 million yuan to 90 million yuan. Zhang shuofu, Secretary of Guangzhou municipal Party committee, visited Chen Liji a few days ago to investigate the work of traditional Chinese medicine. He said that as the main birthplace and gathering place of traditional Chinese medicine in Lingnan, Guangzhou has a solid foundation for the development of traditional Chinese medicine and has obvious advantages. The next step is to improve the quality of Chinese medicine service, strengthen the construction of the preventive treatment system and the advantage of TCM, and innovate the new mode of “Internet plus Chinese medicine” to provide better personalized services and life cycle services for the masses. < / P > < p > “the collision of opportunities and challenges stimulates the upstream and downstream enterprises in the industrial chain to turn their attention to e-commerce. Through AI support and digital empowerment, the competitiveness of traditional pharmaceutical enterprises in the digital era will be enhanced, and old brands and large varieties will be revitalized. ” Ali health pharmacy medicine chain Co., Ltd. General Manager Liu henghao said. In recent years, more and more traditional Chinese medicine enterprises have begun to open up online channels. According to the 2018 research report released by Ali Research Institute, there are 16 enterprises in the traditional Chinese medicine industry in the list of the top 100 brands of time-honored brands, which is significantly higher than the 10 enterprises in 2016. Tongrentang, dong’a brand, pian’zilong and foci are on the list quickly. It is worth mentioning that Yunnan Baiyao rose from 9th place to 3rd place, Ma Yinglong rose from 69th to 18th, heliantang rose from 94th to 62nd, Tongrentang ranked 4th, donga 9th and Pianzihuang ranked 23rd. < / P > < p > “on the one hand, the country’s promotion of internet medical care has frequent positive policies, effectively promoting the Internet of the pharmaceutical industry; on the other hand, this year, driven by the demand for epidemic prevention and control, patients have also obviously moved to the Internet.” Xia Xianglong said that in recent years, the traditional Chinese medicine network has been significantly accelerated, especially in 2020, in the prevention and control of the epidemic situation, the curative effect of traditional Chinese medicine has been significantly improved, which has made the industry’s confidence in Internet access more clear. According to some data, from January to April this year, the number of new TCM Internet hospitals has exceeded half of that in 2019, and is expected to continue to increase in the second half of this year. < / P > < p > in recent years, China has accelerated the construction of medical Internet, and TCM is no exception. In May 2015, the general office of the State Council issued a statement to develop intelligent TCM health service products by using cloud computing, mobile Internet, Internet of things and other information technologies. For the first time from the national level, the use of Internet technology integration development of traditional Chinese medicine.
, jointly issued by the 13 departments of the national development and Reform Commission in July 15th, pointed out that the new mode of industry that supports online and offline integration is an important breakthrough for economic transformation and promoting reform and innovation, and promotes the “Internet plus” and big data and platform economy to a new stage. < / P > < p > proposed to actively explore new online service mode and activate new consumption market. Actively develop Internet medicine. Further strengthen the construction of smart hospitals and promote online appointment inspection. To explore the mutual recognition system of examination results and online prescription information, and to explore the establishment and improvement of patient led medical data sharing mode and system. The “Internet plus” medical service fee that meets the requirements is included in the scope of medical insurance payment. Standardized promotion of chronic disease Internet referral, telemedicine, Internet health consultation and other modes. Support the collaborative development of the platform in the fields of medical treatment, health management, pension and health preservation, and cultivate healthy consumption habits. On July 21, the general office of the State Council issued the implementation opinions on further optimizing the business environment and better serving market entities. The opinion proposes to improve the inclusive and prudent supervision of new business forms. On the premise of ensuring medical safety and quality, we will further expand the scope of Internet diagnosis and treatment, and formulate and publish the national unified internet medical examination and approval standards. Under the
policy, the Internet plus of the Chinese medicine industry is accelerating. In January this year, Shandong Provincial Hospital of traditional Chinese medicine and Ali health cooperation project officially launched. Zhao Shengtian, director of Shandong Provincial Traditional Chinese Medical Hospital, said that the cooperation is aimed at the development of Ali’s healthy three-dimensional industry. Based on the existing information construction in our hospital, we seize the opportunity of the national health care big data center to settle in Ji’nan, explore the new mode of “Internet plus intelligent medical service”, expand the quality service ability of TCM hospitals, and establish a perfect TCM big data. TCM service system. < p > < p > on July 30, the Internet Hospital of traditional Chinese Medicine Affiliated to Southwest Medical University was officially launched. On July 27, Hualong Shengai TCM Group signed a cooperation contract with “5g + Digital TCM” of China Telecom Yunnan branch. According to the agreement, the two sides will focus on the construction goal of “digital Chinese medicine” and devote themselves to the business development and innovation of 5g + TCM big health industry. Xiaomi new machine real machine exposure center dig hole screen design or high color thousand yuan machine