Based on the cognition and technology of the Internet era as the underlying logic and architecture, this column builds the brand rapidly through the project overall planning and packaging + Internet business model design + community marketing operation and landing, so as to realize the marketing transformation, landing and rapid breakthrough of enterprise performance. < / P > < p > a brand is not only an image, but also a vivid and personalized IP. Super brand is super IP, including brand potential energy, content output and topic ability. Super IP can bring traffic and drive consumption. This book not only combs the brand culture, brand value and brand support, but also refines how to empower the brand, looking for the system construction suitable for the development of super brand. < / P > < p > in fact, all the just needs are in the scene. For example, if you are not a consumer of jiangxiaobai and xiaocan tea, you will not feel it. If you are not in this subculture circle, you will not pay attention to it. But once you become a follower, it turns you into a fan. < / P > < p > scenario is the solution of the product, and the scenario is the flow and rigid demand generated under the scenario. Therefore, we need to carry out on the product. Scene creation, from the physical, value, spiritual level of interpretation of the relationship between products and users. < / P > < p > the Internet business model mainly solves the driving force of the channel. The community needs the promotion of subculture. Once this bottom power is available, the market and channel can be launched. With the investment and sharing mode, this part of the people can quickly join in and generate sales. The Internet business model we are talking about is: overall packaging project, designing profit model, empowering B end, and splitting users at C end; the purpose is to enable enterprises to have ecological self profitability and financing ability, and ultimately improve the market value of enterprises, connect capital and transform. 865 optimization is different? These mobile phones should teach you a lesson!