IPad air 4, Apple’s next dessert product?

While people are still talking about the next generation of Apple iPhone 12, the news about the new iPad is gradually released. According to the exposure information from various channels, the new iPad air will be officially launched in September. There has been a lot of news about this product before. < / P > < p > now, the whistleblower Duan Rui has posted a spy photo of the iPad air 4 manual in Spanish on twitter. A lot of the information we have guessed in the past has been hammered at this moment. It’s lucky that people who have been working on the new product for a year may not be as good as those who have been working on the new product one year in advance. < / P > < p > looking back at Apple’s product lineup, we can see that the product positioning of the iPad air series has changed several times. The first generation of iPad air was born in 2013, and the name “air” is more to highlight the lightweight selling points of the product. In 2014, the iPad air was updated to the second generation. However, since 2015, Apple launched the iPad pro, which mainly focuses on the high-end market. In addition, cook’s pursuit of high prices and high profits in those years made the original orthodox iPad air series shelved. < p > < p > in the spring of 2019, apple suddenly revived the iPad air and ipad Mini Series. Behind this is a major adjustment of Apple’s product strategy. After years of deep market cultivation, sales of both iPhones and iPads have been saturated. It is no longer feasible to continue to rely on hardware to achieve high profit growth. Apple has turned its direction to content and services. The more important task of hardware is to expand the user base. < / P > < p > the cheap iPad launched in the spring of 2018 is an attempt. Compared with iPad air 5 and ipad Mini 5, the positioning of iPad air 5 and ipad Mini 5 is higher, but it still keeps a clear distance from iPad pro. < / P > < p > secondly, the iPad air 4 is still not related to face ID, and it is more likely that the side fingerprint is used. The word face ID does not appear in the exposed manual, but the description of touch ID can still be seen. < / P > < p > in addition, the iPad air 4 only supports the second generation Apple pencil. In fact, this is not expected. After all, the long-term coexistence of one and two generations of writing pens is only a compromise. Moreover, there are many problems in the first generation of Apple pencil, which can be phased out. < / P > < p > so far, the basic conclusion is that the iPad air 4 can be regarded as a shrunken version of the iPad pro. In addition to face ID, the iPad air 4 may also have shrinkage in terms of speakers, cameras, etc. In terms of processor, combined with the experience of the iPad air 3, the iPad air 4 is likely to adopt A13, which is strong enough in performance, and can also keep a gap with the new iPad pro. < / P > < p > in addition, it is reported that the iPad air 4 should abandon the lightning interface and use the USB C port, which is more likely. < / P > < p > for a long time, Apple’s various hardware products are not completely separated. On the contrary, many product concepts are interlinked. Similar product functions can be seen on iPad, iPhone, MAC, apple watch and other products, which reflects the consistent product ideas behind. The iPad was born out of the iPhone from the beginning. Although Apple has begun to “differentiate” them by making iPad OS differentiation in recent years, they are still the two apple hardware products with the most common features. < / P > < p > at first, the functions and features of iPhone products were quickly transplanted to iPad, such as home key, touch ID, retina screen, etc. the first few iPads can be said to be enlarged version of iPhone that can’t make phone calls. But at the same time, the iPad sometimes feeds the iPhone. For example, the aurora radar on the 2020 iPad Pro will probably appear on the iPhone 12 pro. < / P > < p > the cost of trial and error on the iPad is much lower than the dreadful iPhone. According to the exposure news, the side fingerprint design on the iPad air 4 is actually the most interesting. In fact, at the beginning, it was reported that the product to use side fingerprints was a cheap iPhone. But the iPhone se2, which came on stage later, adopted a more conservative approach — Based on the iPhone 8 magic transformation. < / P > < p > the number of smart phones that have used the side fingerprint scheme can not be said to be small. Sony, Samsung, vivo, Meizu and other manufacturers have launched such models. But basically, the side fingerprints are presented as compromises. The price of this kind of mobile phone is usually not high. Due to the cost, it can only use LCD screen, so it is difficult to realize the screen fingerprint, so we can only use the side fingerprint to keep the full screen design. < / P > < p > judging from the existing exposure information, OLED screens will be used in all iPhone 12 series. Still, a new generation of cheap iPhones is more likely to use LCD screens. But from the overall product trend, iPhone, iPad full screen is the general trend. For a cheap iPhone to have a full screen, using side fingerprints is almost the best choice before the cost of face ID is reduced. < p > < p > Guo has previously said that Apple will launch an iPhone with side fingerprint recognition in 2021. Whether this solution will come true or not depends on the market reaction of the iPad air 4. < / P > < p > after reviving a large number of old series, the current product line of iPad has become very complicated. The cheap iPad is mainly used in the entry-level market. Its performance, screen, camera and other aspects are very common. However, it has certain advantages in price and can meet the needs of online courses and videos. < p > < p > naturally, the iPad Pro is oriented to the high-end and professional market. Its performance, screen, appearance, camera, interface and other aspects have achieved the acme, but the price is also rising. With the keyboard and stylus, the total price can easily exceed 10000 yuan, which is comparable to the high-end notebook. < p > < p > iPad air and ipad Mini are products between the two, with high performance and screen, but they can also keep a large gap with iPad pro. < / P > < p > however, judging from the latest exposure news of the iPad air 4, it has improved significantly in many aspects, and the gap with the iPad Pro has been further narrowed. This inevitably raises the question: won’t it threaten the existence of the iPad pro? The answer is No. Although the iPad air 4 can see many configurations or designs only available in the pro version in the past, it is also a common rule for the development of digital products that the flagship product features are transferred to the middle end or even the entry-level products. In the past, fingerprint unlocking and multi shooting are gradually popularized. Through the exploration of flagship products, the cost of new technology solutions is gradually reduced, and then gradually cover the products with lower price. < / P > < p > in addition, the iPad air 4 is not equipped with a face ID, the rear camera is still single shot, and there is no Aurora radar, which also shows the limitations of apple on its positioning. Moreover, the iPad Pro will be equipped with an enhanced A-Series processor, and the GPU performance will be improved. Judging from Apple’s plan to fully migrate the MAC series to the arm platform, the iPad Pro is likely to move closer to the Mac, and the productivity limit is obviously higher than that of other versions of the iPad. < / P > < p > in previous reviews of the iPad air 3, we can feel that it is a dessert product: strong enough, not amazing in appearance, but not lagging behind, supporting Apple pencil and having certain productivity. Now, the iPad air 4 retains these core advantages and has further upgrades in appearance and performance. As for whether it is worth buying, the key factor is the price. < / P > < p > the starting price of the iPad air 3 was 3999 yuan when it was put on sale, and once dropped to about 3000 yuan on a third-party platform. If the iPad air 4 can continue to maintain this price strategy, the competitive advantage is still quite obvious. Finally, it depends on how cook sets the price. Continue ReadingASMC, a lithography maker, was one of TSMC’s 14 top suppliers last year