On September 16, apple ushered in the first press conference in 2020. The reason for the first press conference is that the iPhone 12, Apple’s first 5g mobile phone, which attracts the most attention of consumers, is unfortunately absent, which disappoints many fruit fans! The reason why the iPhone 12 is absent is probably because the iPhone 12 is equipped with 5g baseband for the first time, and it is equipped with A14 processor with the latest 5nm technology. With the great leap in performance, it is easy to steal the limelight of other Apple products, thus avoiding the edge temporarily. This also makes these two products at Apple’s press conference become “Zhenxiang” products in netizens’ mouth! < p > < p > although the iPhone 12 is absent, the new iPad air 4 is still very eye-catching, which may be the most promising product in Apple’s launch this year. < / P > < p > in terms of processor, iPad air4 is equipped with the new generation a series bionic processor of iPhone, and adopts 5nm process. Compared with A12 processor of the previous generation air3, its performance is improved by 40% and graphics processor is increased by 30%. It is worth noting that the power consumption becomes very low. < / P > < p > in terms of appearance, compared with the previous traditional iPad air series, iPad air4 has undergone earth shaking changes. In terms of appearance, air4 adopts the full screen design of iPad pro, and says goodbye to the seven-year-old home key and wide frame design of air series. This time, the air4 adopts touch ID integration in the integration of the lock screen key, the use experience has been greatly improved! At the same time, air4 uses the type-C interface and cancels the headphone interface. In terms of price, the most concerned price of the iPad air4 is higher than that of the previous generation. The price of 64GB version is 4799 yuan, and that of 256gb is 5999 yuan. It is reported that the air 4 has been sold in advance, and the sale time is delayed by 10 months. However, the iPad series is different from the iPhone, whether in entertainment, office, learning, online classes, are much better than the iPhone! < / P > < p > in recent years, Apple’s sales strategy has changed. In the past, when I thought of apple, it was “expensive”, but now it is different. Cook has fully realized that high-quality and low-cost products have made cook see the future of apple, such as the iPhone XR, se, and iPhone 11, which attract many consumers! For this reason, Apple has also launched a cheap version of Apple watch Se in the field of Apple watch. < / P > < p > with a slightly worse chip and the same functions as the flagship version, it cut off ECG, constant brightness and other functions that most users don’t use very much. Finally, the price was reduced to 2199, which was 1000 yuan less than the flagship version of Apple watch. It can be found that Apple watch se is obviously aiming at the target price of blockbusters. It must be that even “genius” feels threatened! < / P > < p > although the iPhone 12 has not been released, there is a signal from these two products that the iPhone 12, which may collide with Huawei mate40 series, will once again push the sales of iPhone to a new height through the cost performance ratio! What’s your comment on these two new products? American companies begin to give up R & D: who should pay for corporate research?