IPhone 12 design is finally “real hammer”, what is the product strength?

Recently, there’s new news for the iPhone 12. Accessories manufacturers released iPhone 12 accessories in advance, and by the way, announced the appearance of the iPhone 12; Apple officials were busy making mistakes and accidentally leaked the live screenshots of the press conference; and analyst Guo Mingji was busy exposing the fact that the iPhone 12 battery was degraded. < / P > < p > the appearance design of the iPhone 12 series has been exposed for a long time. According to the information produced by the rendering, the iPhone 12 is still a full screen bangs design, and the rear camera is still a “Yuba” shape. < / P > < p > compared with the iPhone 11, the biggest change of the iPhone 12 is the border part, which changes the previous roundness and returns to the angular style of the iPhone 4 era. Inevitably, it reminds people of Lao Luo’s slogan on nut Pro: “sharp and different in the era of sleek government”. Recently, bangles, a well-known mobile phone accessories manufacturer, has also made a guest appearance as a great God. It nominally promotes its own iPhone 12 series accessories, and also exposes the appearance of the iPhone 12 series. If you’ve been skeptical about the iPhone 12’s renderings before, this wave of bangles’ operations can basically wipe out the last vestiges of the iPhone 12’s design. < / P > < p > generally speaking, digital bloggers and the big God of news continue to dig for new iPhones, but they value Apple’s topicality in order to catch their eyes and get traffic. This wave of marketing, of course, also has this aspect of consideration. However, as a manufacturer of accessories, the biggest purpose of bonkers is to bring goods. Every year before the launch of the new iPhone, major accessories manufacturers are ready to wait, not dare to relax. < / P > < p > the competition between accessory manufacturers is very fierce, and new iPhone accessories usually have to sneak away. Many parts manufacturers even pay high prices to get information from Apple’s OEM factories. Once they get the detailed 3D data of the new iPhone, they can basically open the mold for production. As soon as the new iPhone is released, it will be easy for accessory companies to make a lot of money. So, from this point of view, the iPhone 12 renderings released by bonkers are basically the final version of the iPhone 12 design. < / P > < p > by convention, the iPhone 12 should be released in September. Take the iPhone 11 as an example, which was unveiled at Apple’s fall launch on September 10, 2019. But this year, the situation is somewhat special. News from the industry chain shows that the epidemic has affected the production of iPhone 12 series, and some models will be delayed. In the Q3 quarterly conference call, Apple’s financial officer said that the new iPhone will be delayed by several weeks compared with the past. < / P > < p > all kinds of revelations have recently said that the iPhone 12 will be delayed. According to Jon Prosser, who has always been a more accurate source, Apple will not hold a press conference in September this year, but will directly update the iPad and apple watch online; the time of the autumn conference has been moved to October 12, and the iPhone 12 series will appear, but the iPhone 12 Pro Model will be delayed to November. < / P > < p > unexpectedly, apple recently made a “leak” on its own, which made many Apple fans full of expectation for the normal release of iPhone 12. To put it simply, many overseas Netizens found that Apple had launched a live page on the official YouTube channel, but it was soon withdrawn. The key point is that the live page shows the launch date of September 10, which inevitably leads some people to believe that the iPhone 12 will not be delayed. < / P > < p > it’s just that I personally think it’s more likely that the iPhone 12 series will be delayed. After all, the information leaked from various channels shows that the production of the iPhone 12 has been affected by the epidemic, and the authorities are even more serious about delaying the sale of the iPhone 12. The leaked live page may be just a small mistake of apple. As for the date of September 10, it is likely that the date of iPhone 11 release will be directly used. What’s more, this so-called live page uses WWDC posters. < / P > < p > of course, in theory, Apple could choose to release the iPhone 12 as scheduled in September, but only postpone the launch to October. In 2017, both the iPhone 8 series and the iPhone X were launched in September, but the official launch of the iPhone X was postponed to November. < / P > < p > however, if the iPhone 12 series does the same, the release time and launch time will be staggered for too long, which is not conducive to the continuous attention to the new products. At that time, the iPhone x could be delayed for such a long time, on the one hand, its products were amazing enough to keep the topic hot for a long time; on the other hand, the iPhone 8 series was still in the forefront before the launch of the iPhone X. Now, the iPhone 12 doesn’t have that background. < / P > < p > rumors about the price of the iPhone 12 series have changed several times. Earlier, it was reported that the iPhone 12 would be reduced in price to boost sales. But soon another analyst said the cost of the iPhone 12 series would rise by $50 due to the addition of 5g features. These revelations contradict each other and it is difficult to tell the truth from the false. Fortunately, Guo Mingji, a well-known Apple analyst, has just brought the latest news: in order not to affect sales, the price of iPhone 12 will not rise significantly. However, according to Guo’s analysis, the price of the iPhone 12 does not increase at the cost of shrinking batteries. He said: < / P > < p > the average unit price of the iPhone 12’s panel is 40 – 50% lower than that of the iPhone 11, due to the degraded specifications. < / P > < p > iPhone 12 battery capacity shrinkage has been verified. According to the information leaked by Korean certification authority, the battery capacity of iPhone 12 2227mah, iPhone 12 Max 2775mah, iPhone 12 Pro 2815mah, iPhone 12 Pro Max 3687mah has been verified. The main reason for the smaller battery may be that the internal volume of iPhone becomes smaller after the 5g module is added, and the space left for the battery is also reduced accordingly. From the exposed appearance design, the thickness of the iPhone 12 should not have increased, in this case, it can only reduce the capacity of the battery. However, Guo’s report shows that the iPhone 12 battery is not only as simple as capacity shrinkage, but also has the problem of specification degradation. To put it simply, the iPhone 12 series battery has abandoned the previous two-layer design and switched to a single-layer design. For apple, the benefit of this is that it can further reduce costs, offsetting the increased costs due to 5g. This may also be one of the main reasons why the iPhone 12 series won’t increase significantly. < p > < p > of course, apple originally introduced a higher cost L-type double-layer battery into its iPhone products, mainly because it wanted to make the battery capacity as large as possible and extend the service life of the mobile phone in the expensive fuselage. The price is that increasing the seemingly modest capacity of the battery will lead to a sharp increase in costs. < / P > < p > now, due to 5g and other factors, the iPhone 12 battery capacity has been forced to reduce. Apple is naturally willing to push the boat along the river, directly using the lower cost single-layer battery to continue to maintain the high profit margin of the iPhone 12. But to be honest, I don’t think the impact of the iPhone 12 battery degradation on the actual experience should not be particularly large, at least not as obvious as the capacity decline. < / P > < p > in terms of appearance design, the iPhone 12 series is still a full screen with bangs, which is obviously backward from the perspective of screen proportion; returning to the corner design of iPhone 4 can bring some freshness, but it may also produce side effects such as poor hand feeling. < / P > < p > in addition, the shrinkage of battery capacity and the lack of high screen swipe are also the problems repeatedly mentioned by everyone, which directly leads to the lack of strong product force of iPhone 12 when competing with Android flagship. What’s more, according to the information available, the iPhone 12 series doesn’t intend to attract users through price reduction, and even cook plans to increase the price, though not by much. < / P > < p > however, to answer the question of whether the iPhone 12 will sell well, it is obviously not enough to analyze the pros and cons at the product level. In recent years, iPhone has suffered make complaints about waves. However, Apple has withstood the impact of the epidemic, and its revenue has increased against the trend. Its market value has doubled steadily and exceeded the $2 trillion mark. While analysts always emphasize that Apple’s iPhone dependence is declining when referring to earnings data, the iPhone still accounts for almost half of its revenue. More importantly, apple still grabs most of the profits in the mobile phone industry. < / P > < p > in other words, the competition between Android and iPhone is not only about parameters and products, but also about ecology. Apple’s step-by-step consolidation of the ecological empire is not only simple, but also a series of hardware products, such as iPhone, MAC, apple watch and airpods, as well as services such as apple music, apple news and Apple TV +, are connected and connected by various means. The end result is stronger user stickiness, a substantial increase in replacement costs, and iPhone user loyalty of more than 70%. In addition, 5g may also play an important role in stimulating the sales growth of iPhone 12 series. Although 5g is no longer fresh in the Android camp, the iPhone 12 supports this feature for the first time, and is still expected to bring a wave of machine changes. CIRP data shows that the proportion of U.S. iPhone users who have used the iPhone for three years has risen to 28%, and a large number of old iPhone users may become the main force of 5g iPhone replacement. Continue ReadingStraight screen S20! Samsung Galaxy S20 Fe exposure: 1Hz high brush + snapdragon 865