IPhone 12 has not appeared in the end, what can apple do to keep users?

Due to the epidemic, apple is still launching new products online, which is the first time it has released new products online in 10 years. According to the usual rhythm, Apple will launch new products such as iPhone and apple watch at Apple’s autumn conference in September every year. However, due to the impact of the epidemic on Apple’s supply chain, apple only released Apple watch, the eighth generation iPad and the new iPad air. The iPhone 12 may be delayed for a few weeks, which disappointed many Apple fans who are looking forward to new phones. Apple’s new iPad series will be released online in September, including Apple’s new iPhone series, which will be released online by Apple’s watch news agency in September. < / P > < p > this time, apple not only released new hardware products, but also released fitness + and “bundled” apple one service, further demonstrating Apple’s determination to bet on the service business. Mobile phone manufacturers make complaints about

. Apple is already lagging behind other mobile phone companies in 5G. Cook wants to retain users, not just thinking about hardware. Let alone Apple has been tucking away from innovation, it needs to be bundled with various services, so that it can reduce the chance of Apple users turning to Android phones, and also increase revenue. < / P > < p > it is worth noting that cook has served as CEO of apple for nine years, and his contract will expire next year. So far, there is no news of contract renewal. Once cook retires, whether the next successor can continue Apple’s glory is still unknown. At present, Apple’s strategic focus is on service business, enhancing service business and continuing hardware business. Maybe cook is paving the way for the next successor, but this road may not be so easy. Under the influence of the global mobile phone shipment and the international environment, the test apple is facing is far from coming. < p > < p > Apple didn’t release the iPhone 12 after all. Cook introduced the apple watch in the beginning, which became the key product of this autumn launch. < / P > < p > in Cook’s eyes, apple watch is no longer a watch that simply looks at time, but a product integrating health, fitness and other functions. Novel coronavirus pneumonia is detected by

and Apple Watch Series 6. The infrared device is added to the back, which can collect blood color through red and infrared light, and calculate the content of oxygen in the blood. < / P > < p > in terms of configuration, apple watch series 6 adopts the S6 dual core processor developed based on A13 chip, which improves the performance by 20% compared with the previous generation, and the starting price is 3199 yuan. < / P > < p > in terms of the watch strap, Apple has released a new “single ring” strap, which has no buckle and is only connected by a silicon strap, in addition to seven colors such as red and blue. Others have new woven strap, and new leather strap. < / P > < p > it is worth noting that the apple watch cancelled the USB power adapter this time, and it may also be cancelled in the iPhone later. This year marks the 10th anniversary of the launch of the iPad. Cook said that 53% of iPad buyers are new iPad users, and more than 500 million iPads have been sold so far. At the launch, Apple launched two iPads, the iPad 8 and the new iPad air. < / P > < p > the appearance and screen of the eighth generation iPad have not changed from the previous version. The main reason is that it has been replaced by A12 processor, and the starting price is 2499 yuan. < / P > < p > in contrast, the iPad air has changed a little bit. The appearance changes the previous generation of arc-shaped frame, uses the right angle frame of iPad pro, and increases the screen size to 10.9 inches, and adds colors such as green and sky blue. The starting price is 4799 yuan. < / P > < p > of course, the more important thing is that the iPad air uses A14 chip for the first time, which adopts 5nm process technology. Some people have speculated that the A14 chip will be carried by the iPad pro or iPhone 12. Compared with the previous iPad air, it has 40% faster CPU speed, 11 trillion operations per second, and twice the graphics performance of a similar windows laptop, which is Apple’s most advanced chip to date. < / P > < p > in addition to hardware, Apple also brings fitness + content, which users can better use through apple ecology. For example, when users learn fitness instructions on the iPhone, apple watch can synchronize the detected exercise data on the screen, and the summary analysis will be displayed at the end of the exercise. < / P > < p > in other words, Apple has launched a domestic fitness app “keep”. Unlike keep, only the app teaches you how to keep fit. Apple’s fitness + can not only teach you how to keep fit, but also transmit exercise data in real time through hardware products to provide users with a smoother ecological experience. < / P > < p > it is obvious that apple is continuing to increase its service ecology, which will also be an important revenue business for apple in the future. Cook did not disclose the release time of the iPhone 12 until the end of the autumn launch. < p > < p > on August 26, 2011, Tim Cook officially became CEO of apple. Now, in the past nine years, cook’s term of office has only one year left. Before that, Cook said that his 10-year contract was coming to an end, that he would step down as CEO of apple and would not be re elected, and that he seemed to be preparing for his retirement. Cook’s compensation plan stipulates that during the three-year tenure from August 25, 2017 to August 24, 2020, cook will be able to receive all stock awards if the return of Apple’s shareholders exceeds two-thirds of the constituent stocks of the standard & Poor’s 500 index. If he is in the middle, he can only get half of the reward, and if Apple is at the bottom, cook won’t get any. Cook naturally did not disappoint shareholders. Apple’s total shareholder return in the past three years reached 194.89%, ranking seventh among 442 companies in the standard & Poor’s 500 index. That exceeded the preset goal of Cook’s pay package, and he naturally received all the rewards. In August, cook received his ninth salary, including 560000 Apple restricted stock awards. After getting the shares, cook immediately sold more than 265000 shares, cashing in about $132 million, and the remaining shares worth more than $148 million were withheld by apple. < / P > < p > < p > according to the billionaire index, cook’s net worth has exceeded $1 billion, and during his time in charge of apple, he also reduced the company’s market value to less than $400 billion, making him the first U.S. company with a market value of $2 trillion. < / P > < p > although cook took over as CEO of Apple since 2011, it was not until 2014 that cook really opened his own era. < / P > < p > this year, Apple launched the iPhone 6 and iPhone 6 plus, with screen sizes of 4.7 inches and 5.5 inches, respectively. The increased screen size met the market demand at that time, and apple triggered a sales boom. < / P > < p > it was during the iPhone 6 period that Apple’s iPhone contributed 63% of its revenue, and the iPhone 6 became the best-selling series in Apple’s history. < / P > < p > “China is constantly changing and developing. Thank China for opening the door and making us a part of this community. This not only enables China to realize its potential in an open way, but also is essential for the economic development of the whole world.” Cook said at the 2019 China Development Forum. < / P > < p > during the promotion of 618 e-commerce in China this year, apple took part in the 618 discount activities of tmall and Jingdong for the first time in official form. The new iPhone se just released in April also participated in the promotion, further increasing the market share of medium and low-end products. < / P > < p > at this conference, apple watch’s early symptom screening, blood oxygen detection and other functions also indicate Apple’s ambition in the medical field. < p > < p > in 2016, under the leadership of cook, airpods also set off a boom of wireless headphones. Now almost all mobile phone manufacturers have launched wireless headsets. < p > < p > according to Apple’s third quarter results, iPhone revenue was $26.4 billion, up 1.66% year-on-year; MAC revenue was $7.1 billion, up 22.4%; iPad revenue was $6.6 billion, up 31% year-on-year; wearable devices, home appliances and accessories revenue was $6.45 billion, up 16.7% year-on-year; (in the past five years, iPhone revenue accounted for Apple’s total sales The proportion has declined year by year, and now it has dropped to 44%, but the revenue of wearable devices and accessories, driven by Apple watch and airpods, has been comparable to that of iPad. < p > < p > according to market research firm canalys, for every 100 iPhones sold, Apple sold 49 pairs of airpods and 14 pieces of Apple watch, while Apple’s wearable devices were expensive and profitable. Today, under cook’s leadership, Apple’s revenue, profits and market value have all set records, and the market value has jumped to become the second American company with a market value of $2 trillion. Before retiring from apple, cook is also trying to seize the opportunity for apple in the next decade. < / P > < p > according to the quarterly tracking report on the global mobile phone market released by IDC, in 2019, the global smartphone shipment volume was 1.371 billion, a year-on-year decrease of 2.3%. < / P > < p > “2019 is the third year of the decline in shipping volume, and even the launch of innovative products such as 5g devices and folding screen mobile phones can not be saved,” Anthony scarella, research manager of IDC’s quarterly tracking report on the global mobile phone market, said in the report. < / P > < p > the golden age of the global mobile phone market is slowly disappearing. Apple, which has not made a revolutionary breakthrough for a long time, is gradually losing its leading market share. < p > < p > according to the report released by IDC, Samsung will still occupy the first position in 2019, but Apple has not been able to keep its second place. Last year, Apple’s global market share was 13.9%, with a year-on-year decline of 8.5%. It was unable to compete with Huawei’s 17.6% market share and could only rank third. < p > < p > at the end of 2018, a survey by Maxim group, an American investment bank, pointed out that Apple was facing a decline in iPhone product retention rate, with the churn rate of installed users rising from 5% to 9%. Huawei and other important mobile phone brands are turning to China. According to questmobile, in the first half of 2019, about 46% of IOS users chose to switch to Android when they changed their phones, an increase of 2.8% over the same period last year. < p > < p > in 2019, apple spring conference did not release a hardware product, but launched Apple New +, Apple TV +, apple arcade and apple card services. < / P > < p > “this is a key shift for apple, which in our view is the company’s biggest strategic move since the launch of the iPhone in 2007. Cook and apple are under tremendous pressure to provide services, and streaming content may be the key to growth. ” Wade Bush securities analyst Dan Ives has said. < p > < p > Apple also has enough capital to build its service system. Currently, apple music is one of the largest legitimate music libraries in the world. According to the global music streaming market report published by counterpoint research in the first quarter of 2020, spotify ranks first with 35% of the subscription volume, and Apple Music ranks second with 25% of the streaming media revenue and 21% of the subscription volume. < p > < p > in July this year,