IPhone 12 is coming. Will iPhone nail holders be withdrawn?

On October 8, Apple announced the time of Apple’s new product launch again — October 13, us time, that is, 1:00 a.m. Beijing time on October 14. Audience friends who are familiar with Apple’s press conference know that the press conferences in recent years are the same as the finals of most domestic variety shows. The results have been learned from various sources in advance, and the live broadcast is just like watching a lively show. Sure enough, a week before the launch, the most important product of the conference, the iPhone 12, was also revealed by the media and relevant people that four new iPhones with prices ranging from $649 to $1399 would be launched, and they would be pre ordered on October 16, and shipped on October 23, U.S. time. There is no need to elaborate on the hardware of the new machine. As a recognized “performance monster”, Apple’s chip, lens and screen performance in the supply chain has been a routine operation for many years, and the fruit powder is not rare to continue blowing. < / P > < p > according to the data, among the more than 1 billion iPhone users in stock, 72% of the iPhone users with models in 2017 and earlier accounted for 72%. In the booming environment of 5g, the potential replacement demand of this part of users is expected. However, there are also reports that the low configuration version of the iPhone se iPhone 12 Mini is not equipped with 5g function. The other three models, although including 5g function, support different bands. One of them supports 5g band in China, and the remaining two high-end models support 5g band in the world. < / P > < p > that is to say, if you want to spend less money, there will be no 5g available; if you want to use a high-end computer, you have to spend a lot of money to buy a millimeter band function that is completely unusable in China. In this way, the competitiveness of Apple’s new products will be a question mark. < / P > < p > in recent years, apple still adheres to the “high-end atmosphere on the grade” route, using the idea of luxury goods to make mobile phones. But from the perspective of historical experience, users’ desire to buy high priced flagship products of Apple’s internal product series is not high. < / P > < p > take the iPhone 11 series launched in the fall of 2019 as an example. At the beginning of the release, consumers took a rational wait-and-see attitude. Only after the price of the whole series began to reduce, did some water spray appear in the market. Then, in the spring of 2020, Apple launched the iPhone se2, which mainly focuses on “extremely high cost performance”, with the price less than the iPhone 11 pro One third of the top configuration version of Max, though accused of “clearing inventory”, has made buyers call “Zhenxiang” repeatedly. < / P > < p > just like last year’s iPhone 11 series, Apple’s first 5g mobile phone, which was reported to be highly anticipated, has become more and more calm with the more information disclosed. < / P > < p > on the one hand, the overall mobile phone market is depressed due to the epidemic situation. For example, Samsung is facing a shipping crisis, while the old-fashioned BlackBerry simply announced its withdrawal from the mobile phone market. According to the agency’s forecast, the mobile phone shipment will decrease by 11% compared with that in 2019. In this bleak market, the only tonic may be 5g mobile phones. < p > < p > in the first half of 2020, Huawei, Xiaomi, oppo and other mobile phone manufacturers have held more than 30 new product conferences, with an average of at least one new 5g mobile phone on display every week, covering the price levels of medium, high and low end, which has become an effective driving force for the replacement of mobile phones. On the other hand, the rapid commercialization of 5g chips, the efficient development of mobile phone and ODM manufacturers, the efficient coverage of operators’ networks and the effective control of epidemic situation in China have promoted the rapid increase of 5g mobile phones in China. From the perspective of global market sales, China’s 5g mobile phone sales accounted for 72% of the total, becoming the real 5g largest country. Up to now, nearly 200 terminals in China have obtained network access license. < / P > < p > even so, the potential of 5g mobile phones in the Chinese market has not been best stimulated. According to AI media consulting’s survey of non 5g mobile phone users, the top three reasons hindering their choice of changing phones are: no demand, high package charges and high mobile phone prices. < / P > < p > although it is said that mobile phone is the most easy application of 5g technology, and China is one of the regions with the fastest pace of 5g construction, at present, the difference in function and speed between 5g mobile phone and 4G mobile phone is not big enough to attract consumers to turn to use. At the same time, the exorbitant 5g communication package charges will push consumers further. As for the price of the mobile phone itself, Lei Jun, Xiaomi’s president, once said on his micro blog that, due to the cost of 5g components, patent fees and value-added tax, 5g mobile phones are about 700 yuan higher than 4G mobile phones of the same level. As a result, the average price of medium and low-end 5g mobile phones has dropped to about 1500 yuan. In September, oppo released the 5g mobile phone realme V3, with a price of only 999 yuan, marking the official entry of China’s 5g mobile phone price into the “100 Yuan era”. < / P > < p > at the same time, canalys predicts that nearly 60% of China’s 5g smartphone shipments will cost less than $400 by 2021. Also on October 14, in addition to Apple’s press conference, there will be a summit to be held, namely, China International Information and Communication Exhibition. At that time, Huawei, China Mobile, Tianyi IOT and other enterprises will attend the conference, and 5g industry terminal ecology is one of the topics to be discussed at the conference. < / P > < p > although the 5g replacement wave has not yet arrived, and I do not know when it will come. However, it can be seen that China’s head manufacturers are not passively waiting, they are still accelerating the update of their 5g mobile phone product line, and are ready at any time in the severe competition environment at home and abroad. According to the latest data of the organization, Samsung and Huawei both gained 20% market share in the second quarter of 2020, and apple ranked third with 13.5% market share. Apple is no longer the “big brother” that is hard to be shaken. In terms of the domestic 5g mobile phone market pattern, in the second quarter of 2020, Huawei, OV and Xiaomi occupied 96% of the market, of which Huawei accounted for 60% of the market share, and its position was very stable. When the epidemic broke out, people spent more time at home with their mobile phones; after the epidemic, China took the lead in restoring vitality and became a market for foreign companies to seize the beach. But Apple’s new product, which will be released this time, does not seem to grasp the hearts of Chinese users. Although Foxconn’s supply chain employees are working overtime, workers who make new mobile phone cases in the voluntary market may stop. Older posts →